Led the end-to-end launch of KRS 2, developing and executing a 360° go-to-market campaign that resulted in a full product sell-out within 48 hours.

The launch combined social media storytelling, targeted CRM outreach to key customers, influencer collaborations and in-person activations, including a launch event co-hosted with Juju.

The campaign generated strong early demand and positioned the release as a standout product within MURI’s portfolio.

Supported the global rollout of Fever-Tree’s refreshed brand identity, working closely with the design agency and international markets to ensure consistent implementation across brand touchpoints.

My role involved reviewing and refining brand assets, coordinating with regional teams and managing the production of printed materials ahead of launch.

The project ensured the updated identity was introduced smoothly across key international markets and consumer-facing materials.

Led the development of a three-part storytelling content series exploring the origins of the sea salt used in Fever-Tree’s UK Premium Soda Water and US Club Soda.

Working with a videographer, I managed the project from concept to launch; developing the narrative, planning the shoot and overseeing production and editing.

The series brought Fever-Tree’s ingredient sourcing story to life through social-first content supported by paid distribution, reinforcing the brand’s premium positioning and commitment to quality ingredients.

Led the rollout of MURI’s refreshed brand identity in collaboration with creative studio Opposite House, translating the new positioning into a cohesive set of digital and marketing assets.

My role focused on defining how the brand would appear across key touchpoints, including campaign assets, content direction, creative shot lists and practical brand toolkits for distributors and partners. I also led the digital launch of the new identity, ensuring consistency across content, communications and partner materials.

The rollout strengthened MURI’s brand presence and clarified its positioning within the premium alcohol-free category.

Led the implementation of MURI’s website relaunch, translating the refreshed brand identity into a fully rebuilt Shopify experience.

I structured and built the site architecture within Shopify, developing page layouts, implementing SEO best practices and managing the rollout of updated content across the platform.

The relaunch created a clearer brand narrative and improved the site’s usability, helping strengthen organic discoverability and supporting e-commerce growth.

MURI is a premium non-alcoholic beverage brand based in Copenhagen. As the brand’s marketing lead, one objective was to improve local discoverability so that customers searching for premium non-alcoholic drinks or venues in the area could easily find the brand.

To achieve this, I implemented a local search strategy focused on Google Maps and search visibility.

This included:

• Setting up and optimising the company’s Google Business Profile
• Ensuring the listing contained accurate location, category and search information
• Managing profile content such as images, opening hours and brand details
• Running targeted Google Ads campaigns designed to increase visibility within Google Maps results

This approach helped strengthen the brand’s presence in local search and ensured MURI appeared more prominently when customers searched for relevant products and venues nearby.

The project formed part of a wider digital strategy that improved online visibility and customer discovery.

I led the content and brand implementation for Fever-Tree’s global website redesign, working closely with digital agency twotwentyseven to bring the updated visual identity to life online. My role included reviewing and approving wireframes, ensuring brand alignment across the site, and managing the content build within the CMS to create a cohesive and premium digital experience.

The result was a refined website that better reflected Fever-Tree’s positioning while improving content structure and usability across international markets.