Emily Clements

ProAvailable to hire

I’m a UGC creator based in Europe (@emilyclementz) on Tiktok.

About

I’m a UGC creator based in Europe (@emilyclementz) on Tiktok. I create engaging videos for brands that actually convert

I am also a freelance brand and marketing manager with experience building premium consumer brands across both global FMCG and startup environments.

I began my career at Fever-Tree, supporting global brand initiatives across international markets. I later joined MURI as the company’s sole marketing lead, where I worked across brand strategy, product launches, digital growth and partnerships.

Today I work with brands to develop strong brand foundations and bring them to life through campaigns, launches and digital experiences. I collaborate closely with founders, creative partners and internal teams to turn ideas into distinctive brands that connect with customers and drive growth.

I’m particularly interested in working with consumer brands across food, beverage, hospitality and lifestyle.

Based in the EU.

  • Joined March 2026

Languages

  • EnglishFluent
  • FrenchIntermediate
  • DanishBeginner

Industry experience

  • Consumer Goods
  • Non-Profit Organization

Projects · 7

Led the end-to-end launch of KRS 2, developing and executing a 360° go-to-market campaign that resulted in a full product sell-out within 48 hours.

The launch combined social media storytelling, targeted CRM outreach to key customers, influencer collaborations and in-person activations, including a launch event co-hosted with Juju.

The campaign generated strong early demand and positioned the release as a standout product within MURI’s portfolio.

Go-To-Market Campaign (MURI)
  • Content Strategist
  • Copywriter
  • Event Visualizer
  • +2

Supported the global rollout of Fever-Tree’s refreshed brand identity, working closely with the design agency and international markets to ensure consistent implementation across brand touchpoints.

My role involved reviewing and refining brand assets, coordinating with regional teams and managing the production of printed materials ahead of launch.

The project ensured the updated identity was introduced smoothly across key international markets and consumer-facing materials.

Global Brand Identity Rollout (Fever-Tree)
  • Art Director
  • Brand Strategist

Led the development of a three-part storytelling content series exploring the origins of the sea salt used in Fever-Tree’s UK Premium Soda Water and US Club Soda.

Working with a videographer, I managed the project from concept to launch; developing the narrative, planning the shoot and overseeing production and editing.

The series brought Fever-Tree’s ingredient sourcing story to life through social-first content supported by paid distribution, reinforcing the brand’s premium positioning and commitment to quality ingredients.

Ingredient Storytelling Content Series (Fever-Tree)
  • Art Director
  • Content Strategist
  • Copywriter
  • +2

Led the rollout of MURI’s refreshed brand identity in collaboration with creative studio Opposite House, translating the new positioning into a cohesive set of digital and marketing assets.

My role focused on defining how the brand would appear across key touchpoints, including campaign assets, content direction, creative shot lists and practical brand toolkits for distributors and partners. I also led the digital launch of the new identity, ensuring consistency across content, communications and partner materials.

The rollout strengthened MURI’s brand presence and clarified its positioning within the premium alcohol-free category.

Brand Identity & Launch (MURI)
  • Art Director
  • Brand Strategist
  • Content Creator
  • +3

Led the implementation of MURI’s website relaunch, translating the refreshed brand identity into a fully rebuilt Shopify experience.

I structured and built the site architecture within Shopify, developing page layouts, implementing SEO best practices and managing the rollout of updated content across the platform.

The relaunch created a clearer brand narrative and improved the site’s usability, helping strengthen organic discoverability and supporting e-commerce growth.

Website Relaunch & Shopify CMS Build (MURI)
  • Content Creator
  • Content Strategist
  • SEO Expert
  • +2

MURI is a premium non-alcoholic beverage brand based in Copenhagen. As the brand’s marketing lead, one objective was to improve local discoverability so that customers searching for premium non-alcoholic drinks or venues in the area could easily find the brand.

To achieve this, I implemented a local search strategy focused on Google Maps and search visibility.

This included:

  • Setting up and optimising the company’s Google Business Profile
  • Ensuring the listing contained accurate location, category and search information
  • Managing profile content such as images, opening hours and brand details
  • Running targeted Google Ads campaigns designed to increase visibility within Google Maps results

This approach helped strengthen the brand’s presence in local search and ensured MURI appeared more prominently when customers searched for relevant products and venues nearby.

The project formed part of a wider digital strategy that improved online visibility and customer discovery.

Local Search & Google Maps Visibility – MURI
  • Digital Marketer
  • Growth Marketer
  • Marketing Strategist

I led the content and brand implementation for Fever-Tree’s global website redesign, working closely with digital agency twotwentyseven to bring the updated visual identity to life online. My role included reviewing and approving wireframes, ensuring brand alignment across the site, and managing the content build within the CMS to create a cohesive and premium digital experience.

The result was a refined website that better reflected Fever-Tree’s positioning while improving content structure and usability across international markets.

Website Redesign & Digital XP (Fever-Tree)
  • Brand Strategist
  • Content Strategist
  • Copywriter
  • +2

Work experience· 4 roles

Marketing Manager · MURIMay 2025 – Nov 2025 · 7 mos

Served as the sole marketing lead, partnering closely with the Founder to shape and execute the brand’s commercial and growth strategy in a fast-paced start-up environment. Led a full website redesign on Shopify, including defining strategy, UX, SEO optimisation, and design. Led to an increase in conversion rate by +14%. Owned and implemented all digital marketing efforts, including social media strategy, automated CRM flows, and data-driven email campaigns that increased customer retention. Curated and delivered tailored brand activations in Copenhagen, from MURI-led experiences to partner collaborations, enhancing local brand visibility and community engagement. Successfully launched two limited-edition drinks with the rest of the team, both selling out within 48 hours, showcasing strong launch strategy and execution.

Assistant Brand Manager · Fever-TreeAug 2023 – Apr 2025 · 1 yr 9 mos

Managed a £500k+ global brand budget, aligning spending with strategic forecasts. Executed high-impact content strategies, including product photoshoots, seasonal campaigns, and blog content aligning brand objectives. Managed, conceptualised and secured stakeholder buy-in for a CMS and website redesign project, streamlining digital brand presence. Led the rollout of Fever-Tree's Masterbrand visual identity, collaborating with agencies and designers to create brand guidelines, delivering tailored training sessions and a structured multi-market adoption plan. Managed Fever-Tree’s largest trade expenditure (Point-of-sale), introducing innovative activation tools and a revamped POS catalogue in line with our new BVI. Developed and implemented digital content strategy, including the successful launch of Bartender Spotlights and Ingredient Hunting Series, resulting in a +65% YoY increase in VTRs. Drove data-driven digital initiatives, optimising brand visibility and engagement. Conducted multi-market audits, identifying stocking opportunities and strategies that contributed to Fever-Tree’s 11th consecutive ‘Best Selling & Top Trending’ award.

Marketing Intern · Fever-TreeMay 2023 – Jul 2023 · 3 mos

Played a pivotal role in coordinating and supporting Fever-Tree's main summer events, such as Royal Ascot, T20, and 100s Games. Developed and implemented marketing strategies to boost brand awareness and engagement Worked collaboratively with cross-functional teams to ensure the successful execution of various marketing initiatives

Social Media Intern · Firefly InternationalFeb 2022 – May 2023 · 1 yr 4 mos

Education

M.A. Hons in Theology · The University of Edinburgh2019 – 2023

Certifications and awards

Introduction to SQL & Data2022 – 2023

Achieved award for the highly commended candidate.

Google - The Fundamentals of Digital Marketing2020

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