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I am an Influencer and Social Media Management professional with over 6 years of hands-on experience collaborating with individuals and organizations across agency and in-house environments. Fueled by a balance of curiosity and discipline, combined with a strong appreciation for data, I develop strategies that are both insight-driven and business-grounded. I root my work in a creative appreciation of storytelling that truly connects and fosters enduring relationships. Through my career, I have developed expertise in executing integrated media campaigns, managing influencer relationships, leveraging data-driven insights, and driving content strategies across diverse platforms. I enjoy working cross-functionally and engaging communities to maximize brand presence and audience engagement, always striving for measurable impact and continuous growth.…I am an Influencer and Social Media Management professional with over 6 years of hands-on experience collaborating with individuals and organizations across agency and in-house environments. Fueled by a balance of curiosity and discipline, combined with a strong appreciation for data, I develop strategies that are both insight-driven and business-grounded. I root my work in a creative appreciation of storytelling that truly connects and fosters enduring relationships. Through my career, I have developed expertise in executing integrated media campaigns, managing influencer relationships, leveraging data-driven insights, and driving content strategies across diverse platforms. I enjoy working cross-functionally and engaging communities to maximize brand presence and audience engagement, always striving for measurable impact and continuous growth.

Emily Wangui Githu

Social Media Manager, Influencer Marketing Manager, Content Creator, +2

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I am an Influencer and Social Media Management professional with over 6 years of hands-on experience collaborating with individuals and organizations across agency and in-house environments. Fueled by a balance of curiosity and discipline, combined with a strong appreciation for data, I develop strategies that are both insight-driven and business-grounded. I root my work in a creative appreciation of storytelling that truly connects and fosters enduring relationships. Through my career, I have developed expertise in executing integrated media campaigns, managing influencer relationships, leveraging data-driven insights, and driving content strategies across diverse platforms. I enjoy working cross-functionally and engaging communities to maximize brand presence and audience engagement, always striving for measurable impact and continuous growth.…I am an Influencer and Social Media Management professional with over 6 years of hands-on experience collaborating with individuals and organizations across agency and in-house environments. Fueled by a balance of curiosity and discipline, combined with a strong appreciation for data, I develop strategies that are both insight-driven and business-grounded. I root my work in a creative appreciation of storytelling that truly connects and fosters enduring relationships. Through my career, I have developed expertise in executing integrated media campaigns, managing influencer relationships, leveraging data-driven insights, and driving content strategies across diverse platforms. I enjoy working cross-functionally and engaging communities to maximize brand presence and audience engagement, always striving for measurable impact and continuous growth.

Available to hire

I am an Influencer and Social Media Management professional with over 6 years of hands-on experience collaborating with individuals and organizations across agency and in-house environments. Fueled by a balance of curiosity and discipline, combined with a strong appreciation for data, I develop strategies that are both insight-driven and business-grounded. I root my work in a creative appreciation of storytelling that truly connects and fosters enduring relationships.

Through my career, I have developed expertise in executing integrated media campaigns, managing influencer relationships, leveraging data-driven insights, and driving content strategies across diverse platforms. I enjoy working cross-functionally and engaging communities to maximize brand presence and audience engagement, always striving for measurable impact and continuous growth.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Social Media and Influencer Marketing Specialist (Consultancy based) at Essence Media com - Scangroup

May 1, 2025 - September 3, 2025

Developed and executed integrated media campaigns for Safaricom, leveraging influencer and social channels to align with campaign and overall brand objectives. Optimized budgets, secured competitive influencer and supplier rates, and drove maximum ROI. Leveraged data-driven insights for influencer selection aligned with campaign objectives and KPIs, continuously building and updating a robust influencer database. Led learning and analysis projects including segment-specific playbooks for consistent, insight-led campaign execution. Managed end-to-end relationships with clients, suppliers, and influencers, handling onboarding, approvals, execution, and payments. Spearheaded creation and management of Safaricom Hook pages and major social channels, driving content strategy and ensuring brand guideline alignment. Powered on-ground social media coverage to maximize campaign impact.

PR and Business Development Associate at Ikojn

February 1, 2024 - September 3, 2025

Directed sales, warehousing, production, and customer service operations, optimizing workflows for efficiency across departments. Managed strategic retail accounts, overseeing inventory flow and spearheading monthly marketing initiatives on partner seller profiles. Collaborated closely with HR for talent acquisition and development to build a workforce aligned with company vision and goals. Harnessed analytics to craft persuasive proposals, secure high-value contracts, and negotiate terms maximizing business value. Partnered with legal teams to develop, negotiate, and finalize contracts swiftly, ensuring strong partnerships. Identified and mitigated legal and contractual risks tied to business deals and campaigns, safeguarding company interests.

Social Media Manager (Consultancy) at TMI Podcast Ke

July 1, 2023 - September 3, 2025

Led location scouting and supervised recording sessions ensuring high-quality content aligned with the show's vision and standards. Proactively identified and secured collaborations with businesses and influencers to expand reach and create mutually beneficial content opportunities. Oversaw content review, curation, and publishing across multiple social media platforms using social listening to tailor content and effectively engage target audiences. Monitored audience interactions and sentiment to nurture strong community engagement and maintain a positive online reputation for creators and the podcast. Developed detailed weekly and monthly performance reports analyzing metrics to guide strategic content decisions and enhance audience growth.

Social Media Manager at Shop Zetu

July 1, 2023 - September 3, 2025

Led curation and strategic alignment of diverse content from in-house, vendor, and community creators ensuring consistent delivery across social platforms inline with monthly marketing calendar. Coordinated with studio team to drive creative content production including photography and videography projects for website and social channels, ensuring high-quality and on-brand visual storytelling. Developed monthly reports analyzing social media performance from social and Shopify dashboards, reviewing product and content performance to optimize creative production for sales. Played roles in brand scouting and partnership development through social media channels monitoring and outreach. Supported marketing campaigns and event activations delivering targeted social media strategies that boosted brand presence and audience engagement.

Social Media Manager (Internship) at Jikoni.co

July 1, 2022 - September 3, 2025

Developed and executed a monthly content plan, conducting both content and search optimization research for the Jikoni blog. Shadowed the video production team to learn production workflow and research to identify and shape compelling content opportunities optimized for social media platforms. Managed and updated shared Notion boards ensuring seamless tracking and timely delivery of all social media content across teams. Collaborated with vendors on event execution contributing creative input on decor, guest curation, and scheduling to maximize social media engagement and audience experience.

Social Media Strategist at Milhan Access Capital

February 1, 2022 - September 3, 2025

Organized and led social media training sessions across four company branches, empowering employees with essential skills in branding, marketing, and online conduct aligned with the company’s digital initiatives. Collaborated with customer service teams to track brand sentiment, nurture community engagement, and support lead generation and sales growth. Created a comprehensive social media policy and online crisis management strategy to safeguard brand reputation and guide employee conduct. Designed targeted social media content and promotional materials to support sales and marketing teams in driving campaign success.

Social Media Head, Brand Consultant, Radio Presenter at 99.9 Shepherd Radio

June 1, 2021 - September 3, 2025

Managed real-time content creation during on-air sessions and events/promotional activities. Created, produced, and hosted ‘The Female Lead’ radio show aimed at highlighting female experiences and stories. Developed scripting structures to maximize show’s one-hour time span and compiled records for revision, verification, and accountability. Conducted thorough research and data collection to craft show premise and discussion points supporting authentic conversations and impact. Built a community around the program through direct audience interaction and created opportunities for sharing stories.