Built and scaled fractional marketing operations supporting 50+ real estate professionals across multiple markets. Developed AI-driven marketing systems that increased listing engagement by 40% and improved lead conversion rates. Implemented HubSpot automation and CRM workflows to streamline agent follow-up and pipeline visibility. Created multi-platform content strategies across TikTok, Instagram, Facebook, and Google Business Profile. Led AI workshops and training sessions for real estate and mortgage professionals. Executed digital marketing campaigns that increased inbound inquiries by 35%. Built automated email nurtures systems improving conversion rates and response times.

Business Development & Marketing Specialist at Keller Williams Cameron Advisors Raleigh Mortgage Group

September 1, 2022 - April 1, 2023

Built and scaled marketing operations; developed AI-driven marketing systems; implemented HubSpot automation and CRM workflows; created multi-platform content strategies; led AI workshops; executed digital marketing campaigns; built email nurture programs.

Director of Marketing at Keller Williams Cameron Advisors Raleigh Mortgage Group

April 1, 2021 - September 1, 2022

Redesigned digital presence and marketing systems aligned with business growth goals; led content strategy; optimized multi-channel campaigns to expand local reach.

Marketing Coordinator at Keller Williams Cameron Advisors Raleigh Mortgage Group

March 1, 2014 - January 1, 2017

Supportive marketing role focusing on coordinating campaigns, events, and internal communications; contributed to branding and outreach.

Business Development & Marketing Specialist at Raleigh Mortgage Group

March 1, 2014 - January 1, 2017

Developed digital marketing systems aligned with growth goals. Led AI tools to streamline proposal creation and marketing execution. Developed content strategies tailored to real estate and mortgage audiences. Analyzed campaign performance data to continuously refine targeting. Optimized CRM segmentation to increase qualified lead generation by 40%. Coordinated digital marketing across social and Google platforms to expand local reach. Executed full listing marketing including photography and MLS syndication. Implemented social media strategy that doubled engagement.