I'm a Shopify developer specialising in high-performance, conversion-focused Shopify and Shopify Plus builds. With 7+ years’ experience, I’ve worked across fast-growing DTC brands and Shopify Plus agencies, leading theme development end-to-end and partnering closely with designers, marketers and stakeholders to ship work that performs and looks great. My sweet spot is taking complex requirements (multiple product types, heavy merchandising, custom UX, advanced search/filtering, loyalty, subscriptions, cart logic, etc.) and turning them into clean, scalable theme architecture. I’ve worked as a lead developer in-house and within agencies, and I also support teams on a fractional basis when they need senior delivery and technical leadership. With that experience, a big part of my role is solutions architecture: translating bespoke requirements into pragmatic, scalable approaches that keep code quality and long-term maintainability front and centre, with a strong focus on accessibility, performance and SEO.…I'm a Shopify developer specialising in high-performance, conversion-focused Shopify and Shopify Plus builds. With 7+ years’ experience, I’ve worked across fast-growing DTC brands and Shopify Plus agencies, leading theme development end-to-end and partnering closely with designers, marketers and stakeholders to ship work that performs and looks great. My sweet spot is taking complex requirements (multiple product types, heavy merchandising, custom UX, advanced search/filtering, loyalty, subscriptions, cart logic, etc.) and turning them into clean, scalable theme architecture. I’ve worked as a lead developer in-house and within agencies, and I also support teams on a fractional basis when they need senior delivery and technical leadership. With that experience, a big part of my role is solutions architecture: translating bespoke requirements into pragmatic, scalable approaches that keep code quality and long-term maintainability front and centre, with a strong focus on accessibility, performance and SEO.WWWW…