Emily Abbott

Leading the creative strategy and design for best-in-class email marketing. Owning the visual identity across all digital channels including paid social ads and affiliate banners, ensuring we have the right brand imagery and aesthetic at each point in the customer journey. Building all email campaigns within Ometria, prioritising responsive mobile first design. Liaising closely with the Creative Director, Ecommerce and Marketing teams to ensure product optimisation and brand consistency within the business. Working alongside the CRM Manager to test, learn and optimise all BAU email and trigger campaigns. Reactive to timeline and stock challenges, adapting and delivering new solutions quickly. Keeping abreast of new technologies in digital design and identifying opportunities to apply these wherever possible.

Acting as design lead on digital marketing; providing disruptive, on-brand and thumbstopping creative for use across social and digital platforms. Omni-channel campaign design - working with marketing, web, email and store teams to ensure a seamless and coherent customer journey across all platforms. Animation and video editing - using After Effects to bring Emma Bridgewater illustrations to life by creating exciting and engaging animations. Print design for several formats including catalogues, leaflets, inserts and postcards. Liaising with printers and mailing houses to ensure work lands with customers on time and is of the highest quality. Content creation - working with external photographers to get catalogue, social and web assets. Creating shot lists, organising shoot locations and schedules. Designing in-store POS and visual merchandising assets.

Artworking greetings card designs and book/ diary interiors. Creating specification sheets and technical drawings for product manufacture. Managing and approving samples for pre-production sign off and photoshoots. Producing in-house documentation in line with company branding guidelines. Writing product features for the website.