Hello! I’m Emma, a graphic designer with 22 years of industry experience. For the past 13 years, I’ve freelanced full time on a diversity of creative projects, taught Adobe software, and led art classes for children. My ultimate passion is publication design, and I love the variety of work I take on—from sports and travel to baby products and financial services. Teaching kids in an after-school program gives me creative balance and a welcome break from the screen. I’m proficient in creative direction and the design software needed to deliver professional, high-quality outcomes. I work independently from home and can manage multiple projects, often collaborating with teams overseas.

Emma Norton

Hello! I’m Emma, a graphic designer with 22 years of industry experience. For the past 13 years, I’ve freelanced full time on a diversity of creative projects, taught Adobe software, and led art classes for children. My ultimate passion is publication design, and I love the variety of work I take on—from sports and travel to baby products and financial services. Teaching kids in an after-school program gives me creative balance and a welcome break from the screen. I’m proficient in creative direction and the design software needed to deliver professional, high-quality outcomes. I work independently from home and can manage multiple projects, often collaborating with teams overseas.

Available to hire

Hello! I’m Emma, a graphic designer with 22 years of industry experience. For the past 13 years, I’ve freelanced full time on a diversity of creative projects, taught Adobe software, and led art classes for children. My ultimate passion is publication design, and I love the variety of work I take on—from sports and travel to baby products and financial services.
Teaching kids in an after-school program gives me creative balance and a welcome break from the screen. I’m proficient in creative direction and the design software needed to deliver professional, high-quality outcomes. I work independently from home and can manage multiple projects, often collaborating with teams overseas.

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Language

English
Fluent

Work Experience

Freelance Designer at Sole Trader
January 1, 2012 - Present
Freelance design services across promotional materials and magazine design; long-term independent practice.
Freelance Designer at Hynds Ltd
September 1, 2025 - Present
Promotional materials and magazine design.
Art Educator and Freelance Designer at Creative Matters
July 1, 2025 - Present
Art educator for after-school art workshops; promotional materials (flags, posters, graphics, and sandwich boards).
Freelance Designer at Guardian Childcare & Education (Sydney)
January 1, 2022 - Present
Magazine design, learning tools, awards collateral, newsletters, graphics, signage, and posters.
Freelance Designer at Cambridge Partners
January 1, 2019 - Present
Book Design: Path to Tomorrow - A Simple Guide to Navigating Your Separation; brochures, flyers, proposals, EDMs, online ads and social media.
Freelance Designer at Aktive – Auckland Sport & Recreation
May 1, 2019 - Present
Toolkits, annual reports, interactive digital magazines, and strategy documents, promotional and print/digital training materials.
Freelance Designer at OHbaby! Magazine
February 1, 2021 - Present
Magazine design, social media graphics, eDMs, digital advertising; product design for the NZ Baby Show, Auckland; housekeeping for the emag.
Freelance Designer at BMI Publishing (UK)
October 1, 2025 - October 22, 2025
Magazine design support for The Business Travel Magazine, Onboard Hospitality, and Selling Travel.
Adobe Training Trainer, Online Support Assistant, Writer, Course Creator at Bring Your Own Laptop
February 1, 2025 - October 22, 2025
Online training assistant for courses on BYOL.com, Udemy, and Skillshare; trained students in Adobe InDesign, Photoshop, and Illustrator; developed and updated course content; designed promotional materials, social media graphics, and blog content; wrote articles for GSM Magazine and BJ Ball Papers.
Freelance Designer at Cave Bureau
January 1, 2013 - Present
Print collateral for brands including Resene and Fisher & Paykel for Canvas, Viva, and NZ Herald; content for Home and Garden, Haven, Simply You, and Your Home and Garden.
Freelance Designer at Other Freelance Clients
January 1, 2013 - Present
Art direction and freelance design for CP Wealth, Palance Media (British Virgin Islands), Care 24/7 (Australia), Swaytech, Bruce Pulman Park, Barfoot & Thompson, International Table Tennis Federation, Private Wealth Advisers, New Works, Newspaper of the Year Awards, Canon Media Awards, Acorn and Oaks, 1Place, House Of The Year Magazine.
Graphic Designer / Art Director at NZ Magazines, APN
January 1, 2014 - October 22, 2025
Graphic design and art direction for NZ Magazines within APN.
Designer (Maternity Cover) at New Zealand Listener Magazine
January 1, 2012 - October 22, 2025
Designer on maternity cover.
Senior Designer at BMI Publishing Ltd, UK
January 1, 2011 - October 22, 2025
Senior designer.
Designer at New Zealand Listener Magazine
January 1, 2005 - October 22, 2025
Designer.
Sole Trader
January 1, 2012 - Present
Freelance design work and creative direction, offering publication design, branding, and related services from Auckland.
Freelance Designer at Hynds Ltd
July 1, 2025 - Present
Promotional materials and magazine design.
Art Educator and Freelance Designer at Creative Matters
July 1, 2025 - Present
Art educator for after-school art workshops; promotional materials (flags, posters, graphics, and sandwich boards).
Freelance Designer at Guardian Childcare & Education (Sydney)
January 1, 2022 - Present
Magazine design, learning tools, awards collateral, newsletters, graphics, signage, and posters.
Freelance Designer at Cambridge Partners
January 1, 2019 - Present
Book Design: Path to Tomorrow - A Simple Guide to Navigating Your Separation; brochures, flyers, proposals, EDMs, online ads and social media.
Freelance Designer at Aktive – Auckland Sport & Recreation
May 1, 2019 - Present
Toolkits, annual reports, interactive digital magazines, and strategy documents, promotional and print/ digital training materials.
Freelance Designer at OHbaby! Magazine
February 1, 2021 - Present
Housekeeping (packaging the issue and creating the emag); previous work included magazine design, social media graphics, eDMs, digital advertising; product design for the NZ Baby Show, Auckland.
Freelance Designer at BMI Publishing (UK)
October 1, 2025 - October 22, 2025
Magazine design support for The Business Travel Magazine, ONboard Hospitality, and Selling Travel.
Adobe Training Trainer, Online Support Assistant, Writer, Course Creator at Bring Your Own Laptop
February 1, 2025 - October 22, 2025
Online training assistant for courses on BYOL.com, Udemy, and Skillshare; trained students in Adobe InDesign, Photoshop, and Illustrator; developed course content across the Creative Suite; designed promotional materials, social media graphics, and blog content; wrote graphic design articles for GSM Magazine and BJ Ball Papers.
Freelance Designer at Cave Bureau
February 1, 2025 - October 22, 2025
Print collateral for brands including Resene and Fisher & Paykel for Canvas, Viva, and NZ Herald; content for Home and Garden, Haven, Simply You, and Your Home and Garden.
Art Director to Freelance Designer at Various clients
January 1, 2025 - October 22, 2025
Art Director to Freelance Designer; clients include CP Wealth, Palance Media (British Virgin Islands), Care 24/7 (Australia), Swaytech, Bruce Pulman Park, Barfoot & Thompson, International Table Tennis Federation, Private Wealth Advisers, New Works, Newspaper of the Year Awards, Canon Media Awards, Acorn and Oaks, 1Place, House Of The Year Magazine.
Freelance Designer at The Creative Store
October 1, 2025 - Present
Working with SCG Media on a 2026 campaign for Diocesan School
Freelance Designer at Guardian - Guardian Childcare & Education (Sydney)
July 1, 2025 - Present
Magazine design, learning tools, awards collateral, newsletters, graphics, signage, and posters.
Freelance Designer at Cambridge Partners
January 1, 2022 - Present
Book Design: Navigating finances in separation • Brochures, flyers, proposals, EDMs, online ads and social media
Freelance Designer at OHbaby! Magazine
May 1, 2019 - Present
Housekeeping (packaging the issue and creating the emag). Previous: Magazine design, social media graphics, eDMs, digital advertising • Product design for the NZ Baby Show, Auckland
Freelance Designer at BMI Publishing (UK)
February 1, 2021 - Present
Magazine design support for The Business Travel Magazine, ONboard Hospitality, and Selling Travel
Trainer, Online Support Assistant, Writer, Course Creator at Bring Your Own Laptop
September 1, 2012 - October 1, 2025
Online training assistant for courses on BYOL.com, Udemy, and Skillshare • Trained students in Adobe InDesign, Photoshop, and Illustrator • Developed and updated course content across Adobe Creative Suite applications • Designed promotional materials, social media graphics, and blog content to support learning platforms • Wrote articles for GSM Magazine and BJ Ball Papers
Freelance Designer at Cave Bureau
May 1, 2015 - February 28, 2025
Print collateral for brands including Resene and Fisher & Paykel for Canvas, Viva, and NZ Herald • Content for Home and Garden, Haven, Simply You, and Your Home and Garden
Art Director to Freelance Designer at Various Clients
January 1, 2013 - December 31, 2025
CP Wealth • Palance Media (British Virgin Islands) • Care 24/7 (Australia) • Swaytech • Bruce Pulman Park • Barfoot & Thompson • International Table Tennis Federation • Private Wealth Advisers • New Works • Newspaper of the Year Awards • Canon Media Awards • Acorn and Oaks • 1Place • House Of The Year Magazine
Graphic Designer, Art Director at NZ Magazines, APN
January 1, 2012 - December 31, 2014
Designer (Maternity cover) at New Zealand Listener Magazine
January 1, 2011 - December 31, 2012
Senior Designer at BMI Publishing Ltd, UK
January 1, 2005 - December 31, 2011
Designer at New Zealand Listener Magazine
January 1, 2003 - December 31, 2005
Sole Trader at Self-employed / Sole Trader
January 1, 2012 - Present
Freelance graphic design and art direction across publications, branding, and education projects.
Freelance Designer at Guardian Guardian Childcare & Education (Sydney)
January 1, 2022 - Present
Magazine design, learning tools, awards collateral, newsletters, graphics, signage, and posters.
Freelance Designer at BMI Publishing (UK)
September 1, 2012 - October 1, 2025
Magazine design support for The Business Travel Magazine, ONboard Hospitality, and Selling Travel
Trainer / Online Support Assistant / Writer / Course Creator at Bring Your Own Laptop
May 1, 2015 - February 1, 2025
Online training assistant for Adobe courses; Trained students in InDesign, Photoshop, and Illustrator; Developed and updated course content across Adobe Creative Suite applications; Designed promotional materials, social media graphics, and blog content; Wrote articles for GSM Magazine and BJ Ball Papers
Trainer, Online Support Assistant, Writer, Course Creator at Bring Your Own Laptop
May 1, 2015 - February 1, 2025
Online training assistant for courses on BYOL.com, Udemy, and Skillshare; trained students in Adobe InDesign, Photoshop, and Illustrator; developed and updated course content across Adobe Creative Suite; designed promotional materials, social media graphics, and blog content; wrote articles for GSM Magazine and BJ Ball Papers.

Education

Bachelor of Visual Arts at The University of Auckland (at Manukau Institute of Technology)
January 1, 1999 - January 1, 2002
Bursary in Design, Painting, Photography, Art History, Classical Studies at Macleans College, Auckland
January 1, 1993 - January 1, 1997
Bachelor of Visual Arts, Major - Design, Minor - Jewellery at The University of Auckland (at Manukau Institute of Technology)
January 1, 1999 - January 1, 2002
Bursary (Design, Painting, Photography, Art History, Classical Studies) at Macleans College, Auckland
January 1, 1993 - January 1, 1997
Bachelor of Visual Arts at The University of Auckland (Manukau Institute of Technology)
January 1, 1999 - December 31, 2002
Bursary (Design, Painting, Photography, Art History, Classical Studies) at Macleans College
January 1, 1993 - December 31, 1997
Bachelor of Visual Arts at The University of Auckland (at Manukau Institute of Technology)
January 1, 1999 - January 1, 2002
Bursary in Design, Painting, Photography, Art History, Classical Studies at Macleans College
January 1, 1993 - January 1, 1997
Bachelor of Visual Arts at The University of Auckland (at Manukau Institute of Technology)
January 1, 1999 - January 1, 2002
Bursary (Design, Painting, Photography, Art History, Classical Studies) at Macleans College
January 1, 1993 - January 1, 1997

Qualifications

Bachelor of Visual Arts
January 1, 1999 - January 1, 2002
Bursary
January 1, 1993 - January 1, 1997
Bachelor of Visual Arts - Design
January 1, 1999 - January 1, 2002
Bursary - Design, Painting, Photography, Art History, Classical Studies
January 1, 1993 - January 1, 1997

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Retail, Travel & Hospitality, Consumer Goods, Other
    uniE621 Aktive - Auckland sport and recreation
    Various Projects graphicdesigner illustrator branding photo designer
    uniE621 Cambridge Partners BOOK
    BOOK design Art director and designer https://www.twine.net/signin