HELLO! I am a graphic designer with 22 years of industry experience and 13 years freelancing full time. I specialise in publication design and work across a wide range of projects including sports, travel, baby products, and financial services. I focus on strategic brand improvement and development, not just visual execution. I genuinely love what I do, and I bring that energy to every project. Alongside design, I teach art to children aged between 6–11 years old in an after-school programme. I can lead projects or support teams as needed, working independently or alongside in-house teams, and collaborating with clients both locally and overseas. I’m open to new opportunities and collaborations, so feel free to get in touch. Always happy to connect over a cuppa!…

Emma Norton

HELLO! I am a graphic designer with 22 years of industry experience and 13 years freelancing full time. I specialise in publication design and work across a wide range of projects including sports, travel, baby products, and financial services. I focus on strategic brand improvement and development, not just visual execution. I genuinely love what I do, and I bring that energy to every project. Alongside design, I teach art to children aged between 6–11 years old in an after-school programme. I can lead projects or support teams as needed, working independently or alongside in-house teams, and collaborating with clients both locally and overseas. I’m open to new opportunities and collaborations, so feel free to get in touch. Always happy to connect over a cuppa!…

Available to hire

HELLO! I am a graphic designer with 22 years of industry experience and 13 years freelancing full time. I specialise in publication design and work across a wide range of projects including sports, travel, baby products, and financial services. I focus on strategic brand improvement and development, not just visual execution. I genuinely love what I do, and I bring that energy to every project.

Alongside design, I teach art to children aged between 6–11 years old in an after-school programme. I can lead projects or support teams as needed, working independently or alongside in-house teams, and collaborating with clients both locally and overseas. I’m open to new opportunities and collaborations, so feel free to get in touch. Always happy to connect over a cuppa!

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Language

English
Fluent

Work Experience

Freelance Designer at Sole Trader
January 1, 2012 - Present
Freelance design services across promotional materials and magazine design; long-term independent practice.
Freelance Designer at Hynds Ltd
September 1, 2025 - Present
Promotional materials and magazine design.
Art Educator and Freelance Designer at Creative Matters
July 1, 2025 - Present
Art educator for after-school art workshops; promotional materials (flags, posters, graphics, and sandwich boards).
Freelance Designer at Guardian Childcare & Education (Sydney)
January 1, 2022 - Present
Magazine design, learning tools, awards collateral, newsletters, graphics, signage, and posters.
Freelance Designer at Cambridge Partners
January 1, 2019 - Present
Book Design: Path to Tomorrow - A Simple Guide to Navigating Your Separation; brochures, flyers, proposals, EDMs, online ads and social media.
Freelance Designer at Aktive – Auckland Sport & Recreation
May 1, 2019 - Present
Toolkits, annual reports, interactive digital magazines, and strategy documents, promotional and print/digital training materials.
Freelance Designer at OHbaby! Magazine
February 1, 2021 - Present
Magazine design, social media graphics, eDMs, digital advertising; product design for the NZ Baby Show, Auckland; housekeeping for the emag.
Freelance Designer at BMI Publishing (UK)
October 1, 2025 - October 22, 2025
Magazine design support for The Business Travel Magazine, Onboard Hospitality, and Selling Travel.
Adobe Training Trainer, Online Support Assistant, Writer, Course Creator at Bring Your Own Laptop
February 1, 2025 - October 22, 2025
Online training assistant for courses on BYOL.com, Udemy, and Skillshare; trained students in Adobe InDesign, Photoshop, and Illustrator; developed and updated course content; designed promotional materials, social media graphics, and blog content; wrote articles for GSM Magazine and BJ Ball Papers.
Freelance Designer at Cave Bureau
January 1, 2013 - Present
Print collateral for brands including Resene and Fisher & Paykel for Canvas, Viva, and NZ Herald; content for Home and Garden, Haven, Simply You, and Your Home and Garden.
Freelance Designer at Other Freelance Clients
January 1, 2013 - Present
Art direction and freelance design for CP Wealth, Palance Media (British Virgin Islands), Care 24/7 (Australia), Swaytech, Bruce Pulman Park, Barfoot & Thompson, International Table Tennis Federation, Private Wealth Advisers, New Works, Newspaper of the Year Awards, Canon Media Awards, Acorn and Oaks, 1Place, House Of The Year Magazine.
Graphic Designer / Art Director at NZ Magazines, APN
January 1, 2014 - October 22, 2025
Graphic design and art direction for NZ Magazines within APN.
Designer (Maternity Cover) at New Zealand Listener Magazine
January 1, 2012 - October 22, 2025
Designer on maternity cover.
Senior Designer at BMI Publishing Ltd, UK
January 1, 2011 - October 22, 2025
Senior designer.
Designer at New Zealand Listener Magazine
January 1, 2005 - October 22, 2025
Designer.
Sole Trader
January 1, 2012 - Present
Freelance design work and creative direction, offering publication design, branding, and related services from Auckland.
Freelance Designer at Hynds Ltd
July 1, 2025 - Present
Promotional materials and magazine design.
Art Educator and Freelance Designer at Creative Matters
July 1, 2025 - Present
Art educator for after-school art workshops; promotional materials (flags, posters, graphics, and sandwich boards).
Freelance Designer at Guardian Childcare & Education (Sydney)
January 1, 2022 - Present
Magazine design, learning tools, awards collateral, newsletters, graphics, signage, and posters.
Freelance Designer at Cambridge Partners
January 1, 2019 - Present
Book Design: Path to Tomorrow - A Simple Guide to Navigating Your Separation; brochures, flyers, proposals, EDMs, online ads and social media.
Freelance Designer at Aktive – Auckland Sport & Recreation
May 1, 2019 - Present
Toolkits, annual reports, interactive digital magazines, and strategy documents, promotional and print/ digital training materials.
Freelance Designer at OHbaby! Magazine
February 1, 2021 - Present
Housekeeping (packaging the issue and creating the emag); previous work included magazine design, social media graphics, eDMs, digital advertising; product design for the NZ Baby Show, Auckland.
Freelance Designer at BMI Publishing (UK)
October 1, 2025 - October 22, 2025
Magazine design support for The Business Travel Magazine, ONboard Hospitality, and Selling Travel.
Adobe Training Trainer, Online Support Assistant, Writer, Course Creator at Bring Your Own Laptop
February 1, 2025 - October 22, 2025
Online training assistant for courses on BYOL.com, Udemy, and Skillshare; trained students in Adobe InDesign, Photoshop, and Illustrator; developed course content across the Creative Suite; designed promotional materials, social media graphics, and blog content; wrote graphic design articles for GSM Magazine and BJ Ball Papers.
Freelance Designer at Cave Bureau
February 1, 2025 - October 22, 2025
Print collateral for brands including Resene and Fisher & Paykel for Canvas, Viva, and NZ Herald; content for Home and Garden, Haven, Simply You, and Your Home and Garden.
Art Director to Freelance Designer at Various clients
January 1, 2025 - October 22, 2025
Art Director to Freelance Designer; clients include CP Wealth, Palance Media (British Virgin Islands), Care 24/7 (Australia), Swaytech, Bruce Pulman Park, Barfoot & Thompson, International Table Tennis Federation, Private Wealth Advisers, New Works, Newspaper of the Year Awards, Canon Media Awards, Acorn and Oaks, 1Place, House Of The Year Magazine.
Freelance Designer at The Creative Store
October 1, 2025 - Present
Working with SCG Media on a 2026 campaign for Diocesan School
Freelance Designer at Guardian - Guardian Childcare & Education (Sydney)
July 1, 2025 - Present
Magazine design, learning tools, awards collateral, newsletters, graphics, signage, and posters.
Freelance Designer at Cambridge Partners
January 1, 2022 - Present
Book Design: Navigating finances in separation • Brochures, flyers, proposals, EDMs, online ads and social media
Freelance Designer at OHbaby! Magazine
May 1, 2019 - Present
Housekeeping (packaging the issue and creating the emag). Previous: Magazine design, social media graphics, eDMs, digital advertising • Product design for the NZ Baby Show, Auckland
Freelance Designer at BMI Publishing (UK)
February 1, 2021 - Present
Magazine design support for The Business Travel Magazine, ONboard Hospitality, and Selling Travel
Trainer, Online Support Assistant, Writer, Course Creator at Bring Your Own Laptop
September 1, 2012 - October 1, 2025
Online training assistant for courses on BYOL.com, Udemy, and Skillshare • Trained students in Adobe InDesign, Photoshop, and Illustrator • Developed and updated course content across Adobe Creative Suite applications • Designed promotional materials, social media graphics, and blog content to support learning platforms • Wrote articles for GSM Magazine and BJ Ball Papers
Freelance Designer at Cave Bureau
May 1, 2015 - February 28, 2025
Print collateral for brands including Resene and Fisher & Paykel for Canvas, Viva, and NZ Herald • Content for Home and Garden, Haven, Simply You, and Your Home and Garden
Art Director to Freelance Designer at Various Clients
January 1, 2013 - December 31, 2025
CP Wealth • Palance Media (British Virgin Islands) • Care 24/7 (Australia) • Swaytech • Bruce Pulman Park • Barfoot & Thompson • International Table Tennis Federation • Private Wealth Advisers • New Works • Newspaper of the Year Awards • Canon Media Awards • Acorn and Oaks • 1Place • House Of The Year Magazine
Graphic Designer, Art Director at NZ Magazines, APN
January 1, 2012 - December 31, 2014
Designer (Maternity cover) at New Zealand Listener Magazine
January 1, 2011 - December 31, 2012
Senior Designer at BMI Publishing Ltd, UK
January 1, 2005 - December 31, 2011
Designer at New Zealand Listener Magazine
January 1, 2003 - December 31, 2005
Sole Trader at Self-employed / Sole Trader
January 1, 2012 - Present
Freelance graphic design and art direction across publications, branding, and education projects.
Freelance Designer at Guardian Guardian Childcare & Education (Sydney)
January 1, 2022 - Present
Magazine design, learning tools, awards collateral, newsletters, graphics, signage, and posters.
Freelance Designer at BMI Publishing (UK)
September 1, 2012 - October 1, 2025
Magazine design support for The Business Travel Magazine, ONboard Hospitality, and Selling Travel
Trainer / Online Support Assistant / Writer / Course Creator at Bring Your Own Laptop
May 1, 2015 - February 1, 2025
Online training assistant for Adobe courses; Trained students in InDesign, Photoshop, and Illustrator; Developed and updated course content across Adobe Creative Suite applications; Designed promotional materials, social media graphics, and blog content; Wrote articles for GSM Magazine and BJ Ball Papers
Trainer, Online Support Assistant, Writer, Course Creator at Bring Your Own Laptop
May 1, 2015 - February 1, 2025
Online training assistant for courses on BYOL.com, Udemy, and Skillshare; trained students in Adobe InDesign, Photoshop, and Illustrator; developed and updated course content across Adobe Creative Suite; designed promotional materials, social media graphics, and blog content; wrote articles for GSM Magazine and BJ Ball Papers.
Sole Trader at Self-Hosted / Emma Norton
January 1, 2012 - Present
Sole trader providing branding, editorial, and publication design services across multiple clients; design and creative direction.
Freelance Designer at Hynds Piping Systems Ltd
January 1, 2025 - Present
Design of promotional materials, including magazine content and supporting collateral.
Freelance Designer at Guardian Childcare & Education (Sydney)
January 1, 2025 - Present
Magazine design, educator support tools, awards collateral, monthly newsletters, graphics, signage, and posters.
Designer at NZ Magazines, APN
January 1, 2012 - December 31, 2014
Custom Publishing Department Designer, Art director (2012-2014) and Designer (Maternity cover, 2011-2012).
Adobe Training Trainer at Bring Your Own Laptop
January 1, 2012 - December 31, 2025
Online training support website, Udemy, and Skillshare. Delivered training at the Auckland Training centre in Adobe InDesign, Photoshop, and Illustrator. Developed and updated course content across Adobe Creative Suite applications. Designed promotional materials, social media graphics, and blog content. Wrote design articles for GSM Magazine and BJ Ball Papers.
Art Director and Freelance Designer at CP Wealth
January 1, 2013 - December 31, 2025
Art direction and freelance design work.
Freelance Designer at Palance Media (British Virgin Islands)
January 1, 2013 - December 31, 2025
Freelance design work for various clients.
Freelance Designer at International Table Tennis Federation
January 1, 2013 - December 31, 2025
Editorial and print design for events and communications.
Designer at NZ Magazines, APN: Custom Publishing Department
January 1, 2012 - December 31, 2014
Designer, Art Director for custom publishing.
Designer (Maternity Cover) at NZ Magazines, APN: New Zealand Listener Magazine
January 1, 2011 - December 31, 2012
Designer (maternity cover).
Designer at NZ Magazines, APN
January 1, 2003 - December 31, 2005
Designer.

Education

Bachelor of Visual Arts at The University of Auckland (at Manukau Institute of Technology)
January 1, 1999 - January 1, 2002
Bursary in Design, Painting, Photography, Art History, Classical Studies at Macleans College, Auckland
January 1, 1993 - January 1, 1997
Bachelor of Visual Arts, Major - Design, Minor - Jewellery at The University of Auckland (at Manukau Institute of Technology)
January 1, 1999 - January 1, 2002
Bursary (Design, Painting, Photography, Art History, Classical Studies) at Macleans College, Auckland
January 1, 1993 - January 1, 1997
Bachelor of Visual Arts at The University of Auckland (Manukau Institute of Technology)
January 1, 1999 - December 31, 2002
Bursary (Design, Painting, Photography, Art History, Classical Studies) at Macleans College
January 1, 1993 - December 31, 1997
Bachelor of Visual Arts at The University of Auckland (at Manukau Institute of Technology)
January 1, 1999 - January 1, 2002
Bursary in Design, Painting, Photography, Art History, Classical Studies at Macleans College
January 1, 1993 - January 1, 1997
Bachelor of Visual Arts at The University of Auckland (at Manukau Institute of Technology)
January 1, 1999 - January 1, 2002
Bursary (Design, Painting, Photography, Art History, Classical Studies) at Macleans College
January 1, 1993 - January 1, 1997
Bachelor of Visual Arts at The University of Auckland (at Manukau Institute of Technology)
January 1, 1999 - January 1, 2002
B Bursary at Macleans College
January 1, 1993 - January 1, 1997
Bachelor of Visual Arts at The University of Auckland (at Manukau Institute of Technology)
January 1, 1999 - December 31, 2002
B Bursary at Macleans College
January 1, 1993 - December 31, 1997

Qualifications

Bachelor of Visual Arts
January 1, 1999 - January 1, 2002
Bursary
January 1, 1993 - January 1, 1997
Bachelor of Visual Arts - Design
January 1, 1999 - January 1, 2002
Bursary - Design, Painting, Photography, Art History, Classical Studies
January 1, 1993 - January 1, 1997

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Retail, Travel & Hospitality, Consumer Goods, Other
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