Emma Emphoux
I’m Emma, a hands-on brand and marketing professional with about five years of experience across brand, product, digital campaigns, content, and performance.
About
I’m Emma, a hands-on brand and marketing professional with about five years of experience across brand, product, digital campaigns, content, and performance. I translate complex offers into clear value propositions and compelling sales narratives, then take them through execution across customer, sales, and digital touchpoints—always with KPI-driven optimisation.
From offer and product positioning to loyalty and commercial enablement, I enjoy owning projects end-to-end: coordinating stakeholders and partners, building training and e-learning, and creating web and promotional content. Whether it’s Meta Ads and SEO, performance reporting and post-tests, or managing multi-network rollouts, I bring structure, creativity, and measurable results—now aiming to apply this approach in an ambitious technology environment building a category from the ground up.
- 5 years' experience
- Joined July 2025
Skills· 16
Languages
- FrenchFluent
- EnglishFluent
- Spanish; CastilianBeginner
Industry experience
- Media & Entertainment
- Retail
- Consumer Goods
- Software & Internet
- Professional Services
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Work experience· 11 roles
Owned product lifecycle and positioning for OOH/DOOH advertising offers, from offer design and catalogues to performance tracking. Managed and scaled commercial offers across 400 local networks in 5 regions plus national networks (1,500 to 5,000 faces). Translated performance data into actionable recommendations, reducing cost per impact by 15% and supporting 10% sales growth on priority segments. Created commercial materials, coordinated cross-functional stakeholders, and managed/trained two work-study students.
Oversaw product marketing, satisfaction analysis, sales force support, and project management with Salesforce from June 2022 to October 2024 timeframes, contributing to successful launches and customer engagement.
Designed and launched a loyalty programme for 500 customers including business plan creation, KPI monitoring, and process definition. Managed product range performance and customer satisfaction, ensuring 95% fulfillment and limiting churn to under 3%. Trained sales teams and created support materials while providing daily field management. Supported operational teams by analyzing and optimizing digital product performance and liaising between sales and technical teams.
Education· 6
Certifications and awards
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