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I am a senior digital marketing consultant with 20 years’ experience helping B2B, B2C and scale-up businesses accelerate growth through SEO, demand generation, CRM optimisation and data-led strategy. I have a proven track record of diagnosing performance blockers in complex environments and delivering practical roadmaps that improve pipeline, revenue and marketing ROI. I thrive working with agencies, founders and in-house teams on short-term and retained engagements.…I am a senior digital marketing consultant with 20 years’ experience helping B2B, B2C and scale-up businesses accelerate growth through SEO, demand generation, CRM optimisation and data-led strategy. I have a proven track record of diagnosing performance blockers in complex environments and delivering practical roadmaps that improve pipeline, revenue and marketing ROI. I thrive working with agencies, founders and in-house teams on short-term and retained engagements.

Emma Raw

Digital Marketer, Growth Marketer, Marketing Consultant, +6

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I am a senior digital marketing consultant with 20 years’ experience helping B2B, B2C and scale-up businesses accelerate growth through SEO, demand generation, CRM optimisation and data-led strategy. I have a proven track record of diagnosing performance blockers in complex environments and delivering practical roadmaps that improve pipeline, revenue and marketing ROI. I thrive working with agencies, founders and in-house teams on short-term and retained engagements.…I am a senior digital marketing consultant with 20 years’ experience helping B2B, B2C and scale-up businesses accelerate growth through SEO, demand generation, CRM optimisation and data-led strategy. I have a proven track record of diagnosing performance blockers in complex environments and delivering practical roadmaps that improve pipeline, revenue and marketing ROI. I thrive working with agencies, founders and in-house teams on short-term and retained engagements.

Available to hire

I am a senior digital marketing consultant with 20 years’ experience helping B2B, B2C and scale-up businesses accelerate growth through SEO, demand generation, CRM optimisation and data-led strategy.

I have a proven track record of diagnosing performance blockers in complex environments and delivering practical roadmaps that improve pipeline, revenue and marketing ROI. I thrive working with agencies, founders and in-house teams on short-term and retained engagements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

SEO & Growth Strategy Consultant at Saboteur Studio

November 1, 2025 - January 31, 2026

Delivered a full SEO and growth strategy to boost visibility and inbound demand. Included comprehensive SEO audit (technical, content, indexation), GA4 upgrade, GTM setup and Search Console tracking, competitor benchmarking and keyword gap analysis, content strategy recommendations, and a prioritised SEO roadmap aligned to business goals.

Marketing Consultant (Part-time) at The Mix

August 1, 2025 - February 28, 2026

Increased awareness, strengthened positioning and generated qualified leads. Achievements included 30% website traffic growth and 55% rise in search impressions; launched three thought leadership campaigns; implemented a LinkedIn strategy driving high engagement, impressions and website visits; delivered end-to-end marketing for an in-person event; restructured HubSpot CRM with lead scoring and lifecycle stages.

Head of Digital Marketing at Blancco

June 1, 2024 - July 31, 2025

Led digital marketing strategy and rebuilt martech stack from Marketo to HubSpot, enabling scalable demand generation, attribution and ROI. Built automation programmes for trials, re-engagement and AI SDR workflows; rebuilt integrations to improve data flow and analytics; developed a new website strategy and rebrand focused on customer experience and conversion; reduced reliance on third-party agencies to improve efficiency and cost control.

Director of Digital Marketing at Foundry

July 1, 2019 - June 30, 2024

Owned global digital marketing strategy across e-commerce, demand generation, CRM and social; led a team of six. Results included increased e-commerce revenue contribution and 360% ROI on Black Friday campaigns; generated $1.2m in marketing-qualified pipeline; improved trial conversions from 15% to 38% through CRO and automation; grew marketing database by 35% YoY; scaled YouTube to 100k subscribers with strong conversion.

Assistant Director of Digital Marketing at EY

October 1, 2016 - July 31, 2019

Led a team delivering digital marketing, CRM, automation and GDPR programmes across UK campaigns; achieved broad reach and engagement improvements and delivered leads for EY ITEM Club; boosted engagement for sports sponsorship campaigns.