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Creative Director and marketing leader with over 14 years of experience building and scaling brands across beauty, wellness, ecommerce, hospitality, lifestyle, and tech. Experienced in leading creative strategy, brand positioning, ecommerce growth, social media ecosystems, and multi-platform marketing campaigns for both startups and established brands across international markets. Successfully scaled ecommerce skincare brand Lumi Glo Skin from startup phase to over R500,000 in monthly revenue through strategic creative direction, Shopify optimisation, digital growth strategy, TikTok Shop expansion, influencer campaigns, and community-led marketing. Founder of a boutique creative agency managing global clients across the UK, South Africa, and the USA, delivering high-performing campaigns focused on audience growth, conversion, and long-term brand loyalty. Known for blending strategic thinking with emotionally resonant storytelling, high-performing content ecosystems, and conversion-driven campaigns that transform audiences into loyal communities. Passionate about building culturally relevant, digitally driven brands that feel both commercially impactful and deeply human.…Creative Director and marketing leader with over 14 years of experience building and scaling brands across beauty, wellness, ecommerce, hospitality, lifestyle, and tech. Experienced in leading creative strategy, brand positioning, ecommerce growth, social media ecosystems, and multi-platform marketing campaigns for both startups and established brands across international markets. Successfully scaled ecommerce skincare brand Lumi Glo Skin from startup phase to over R500,000 in monthly revenue through strategic creative direction, Shopify optimisation, digital growth strategy, TikTok Shop expansion, influencer campaigns, and community-led marketing. Founder of a boutique creative agency managing global clients across the UK, South Africa, and the USA, delivering high-performing campaigns focused on audience growth, conversion, and long-term brand loyalty. Known for blending strategic thinking with emotionally resonant storytelling, high-performing content ecosystems, and conversion-driven campaigns that transform audiences into loyal communities. Passionate about building culturally relevant, digitally driven brands that feel both commercially impactful and deeply human.

Emma-Jane Truter

Creative Director, Brand Strategist, Growth Marketer, +2

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Creative Director and marketing leader with over 14 years of experience building and scaling brands across beauty, wellness, ecommerce, hospitality, lifestyle, and tech. Experienced in leading creative strategy, brand positioning, ecommerce growth, social media ecosystems, and multi-platform marketing campaigns for both startups and established brands across international markets. Successfully scaled ecommerce skincare brand Lumi Glo Skin from startup phase to over R500,000 in monthly revenue through strategic creative direction, Shopify optimisation, digital growth strategy, TikTok Shop expansion, influencer campaigns, and community-led marketing. Founder of a boutique creative agency managing global clients across the UK, South Africa, and the USA, delivering high-performing campaigns focused on audience growth, conversion, and long-term brand loyalty. Known for blending strategic thinking with emotionally resonant storytelling, high-performing content ecosystems, and conversion-driven campaigns that transform audiences into loyal communities. Passionate about building culturally relevant, digitally driven brands that feel both commercially impactful and deeply human.…Creative Director and marketing leader with over 14 years of experience building and scaling brands across beauty, wellness, ecommerce, hospitality, lifestyle, and tech. Experienced in leading creative strategy, brand positioning, ecommerce growth, social media ecosystems, and multi-platform marketing campaigns for both startups and established brands across international markets. Successfully scaled ecommerce skincare brand Lumi Glo Skin from startup phase to over R500,000 in monthly revenue through strategic creative direction, Shopify optimisation, digital growth strategy, TikTok Shop expansion, influencer campaigns, and community-led marketing. Founder of a boutique creative agency managing global clients across the UK, South Africa, and the USA, delivering high-performing campaigns focused on audience growth, conversion, and long-term brand loyalty. Known for blending strategic thinking with emotionally resonant storytelling, high-performing content ecosystems, and conversion-driven campaigns that transform audiences into loyal communities. Passionate about building culturally relevant, digitally driven brands that feel both commercially impactful and deeply human.

Available to hire

Creative Director and marketing leader with over 14 years of experience building and scaling brands across beauty, wellness, ecommerce, hospitality, lifestyle, and tech. Experienced in leading creative strategy, brand positioning, ecommerce growth, social media ecosystems, and multi-platform marketing campaigns for both startups and established brands across international markets.

Successfully scaled ecommerce skincare brand Lumi Glo Skin from startup phase to over R500,000 in monthly revenue through strategic creative direction, Shopify optimisation, digital growth strategy, TikTok Shop expansion, influencer campaigns, and community-led marketing. Founder of a boutique creative agency managing global clients across the UK, South Africa, and the USA, delivering high-performing campaigns focused on audience growth, conversion, and long-term brand loyalty.

Known for blending strategic thinking with emotionally resonant storytelling, high-performing content ecosystems, and conversion-driven campaigns that transform audiences into loyal communities. Passionate about building culturally relevant, digitally driven brands that feel both commercially impactful and deeply human.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder & Creative Lead at Lumi Glow Skin

January 1, 2025 - May 1, 2026

Founded boutique creative agency; led social media strategy, content creation, filming, campaign planning, and creative execution across beauty and ecommerce; built a remote team of five; drove growth through brand positioning, ecommerce optimization, TikTok Shop growth, and community-led marketing.

Marketing Co-Founder at Planit

November 1, 2024 - January 1, 2026

Co-founded a travel-focused app marketing strategy; led social media strategy, community growth, multi-channel campaigns, and product launch planning; managed cross-functional remote teams.

Founder & Creative Director at Emma Is Social

January 1, 2022 - Present

Founded a boutique creative marketing agency specializing in beauty, wellness, lifestyle, and ecommerce; managed remote team of five; delivered global and SA brand growth strategies, content production, and client management.

Head of Digital at The Racket Club

January 1, 2021 - December 31, 2022

Led digital marketing strategy to strengthen brand visibility; managed social media campaigns, digital communications, online brand positioning, and ecommerce growth; oversaw live selling sessions and product visibility.

Marketing Manager & Head of PR at Genesis Treatment Solutions

January 1, 2020 - December 31, 2021

Led marketing strategy, PR, digital campaigns, influencer partnerships, and content production; built brand voice across channels and supported business development.