I am Emmanuelle Dumas, a Senior Art Director with 14 years of experience across luxury, beauty, and consumer goods (LVMH, Hermès, L'Oréal, Henkel). I specialize in launching and defining brand identities from concept to global deployment, with a track record of aligning creative output with brand founders.\n\nI thrive as a Creative Lead in digital-first environments, shaping visual architecture across packaging, e-commerce, social, and content production. I leverage Generative AI (Midjourney, Firefly) to accelerate iteration while maintaining craft and consistency.

Emmanuelle Dumas

I am Emmanuelle Dumas, a Senior Art Director with 14 years of experience across luxury, beauty, and consumer goods (LVMH, Hermès, L'Oréal, Henkel). I specialize in launching and defining brand identities from concept to global deployment, with a track record of aligning creative output with brand founders.\n\nI thrive as a Creative Lead in digital-first environments, shaping visual architecture across packaging, e-commerce, social, and content production. I leverage Generative AI (Midjourney, Firefly) to accelerate iteration while maintaining craft and consistency.

Available to hire

I am Emmanuelle Dumas, a Senior Art Director with 14 years of experience across luxury, beauty, and consumer goods (LVMH, Hermès, L’Oréal, Henkel). I specialize in launching and defining brand identities from concept to global deployment, with a track record of aligning creative output with brand founders.\n\nI thrive as a Creative Lead in digital-first environments, shaping visual architecture across packaging, e-commerce, social, and content production. I leverage Generative AI (Midjourney, Firefly) to accelerate iteration while maintaining craft and consistency.

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Language

English
Fluent
French
Fluent

Work Experience

Senior Art Director at Crepuscule
January 1, 2025 - September 26, 2025
Direction artistique et conception d’identité (print, digital, packaging) pour des maisons de luxe; définition et déclinaison de chartes graphiques haut de gamme; création d’univers visuels iconiques; coordination créative et management de talents; suivi de production photo/vidéo; utilisation d’outils IA générative pour enrichir et accélérer le process.
Brand Designer / Brand Content Lead at CKube
January 1, 2017 - September 26, 2025
Branding, storytelling visuel & brand content; création de contenus images et packagings; conception de territoires visuels et storytelling; création de maquettes & adaptations multi-formats; veille créative et recommandations stratégiques.
Visual / Packaging Designer at Talika
January 1, 2012 - September 26, 2025
Refonte d’univers visuel, création packaging & retail; conception visuelle, packaging, moodboards et supports marketing.
Packaging Designer at Lemahieu Design
January 1, 2011 - September 26, 2025
Packaging, visuels, éditions limitées, édition Nelly Rodi ; travail sur l’identité des marques, packaging et supports éditoriaux.
Moodboard / Styling & Trends Contributor at Nelly Rodi
January 1, 2007 - September 26, 2025
Moodboards, iconographie, stylisme & cahiers de tendances.
Senior Art Director at Crepuscule
December 31, 2025 - September 26, 2025
Direction artistique et conception d’identité (print, digital, packaging); Définition et déclinaison de chartes graphiques haut de gamme pour des maisons de luxe; Création de concepts visuels et univers créatifs iconiques et mémorables, alignés aux valeurs des marques; Coordination créative, management de talents, suivi de production photo/vidéo; Utilisation d’outils IA générative pour enrichir et accélérer le process créatif.
Branding & Visual Content Lead at CKube
December 31, 2017 - September 26, 2025
Branding, storytelling visuel & brand content; Création de contenus images et packagings; Conception de territoires visuels cohérents & storytelling de marque; Création de maquettes, key visuals et adaptations multi-formats; Veille créative et recommandations stratégiques.
Visual Designer at Talika
December 31, 2012 - September 26, 2025
Refonte d’univers visuel & création packaging & retail; Conception visuelle, packaging, moodboards et supports marketing.
Packaging Designer at Lemahieu Design
December 31, 2011 - September 26, 2025
Packaging, visuels, éditions limitées, édition Nelly Rodi.
Trend Forecaster at Nelly Rodi
December 31, 2007 - September 26, 2025
Moodboards, iconographie, stylisme & cahiers de tendances.
Directrice Artistique Senior at Crepuscule
January 1, 2025 - September 26, 2025
Direction artistique et conception d’identité (print, digital, packaging); définition et déclinaison de chartes graphiques haut de gamme pour des maisons de luxe; création de concepts visuels et univers créatifs iconiques; coordination créative, management de talents, suivi de production photo/vidéo; utilisation d’outils IA générative pour enrichir et accélérer le process créatif.
Brand Designer / Visual Storyteller at CKube
January 1, 2017 - September 26, 2025
Branding, storytelling visuel & brand content; création de contenus images et packaging; conception de territoires visuels cohérents & storytelling de marque; création de maquettes, key visuals et adaptations multi-formats; veille créative et recommandations stratégiques.
Visual Designer at Talika
January 1, 2012 - September 26, 2025
Refonte d’univers visuel & création packaging & retail; conception visuelle, packaging, moodboards et supports marketing.
Packaging Designer at Lemahieu Design
January 1, 2011 - September 26, 2025
Packaging, visuels, éditions limitées, édition Nelly Rodi.
Moodboards / Iconographie at Nelly Rodi
January 1, 2007 - September 26, 2025
Moodboards, iconographie, stylisme & cahiers de tendances.
Senior Art Director – Image & Packaging at Crepuscule
December 31, 2025 - December 31, 2025
Led visual identity design for new product launches (print, digital, packaging). Developed visual storytelling, creative concepts, moodboards, tone of voice. Directed photo/video shoots and ensured global coherence with brand image. Coordinated with in-house and external teams; managed junior creatives and freelancers. Used generative AI to accelerate creative workflows and concept exploration.
Senior Art Director – Packaging at CKube
December 31, 2017 - December 31, 2017
Created brand content, packaging and global visual territories. Designed scalable visual systems for product ranges and seasonal launches. Delivered multi-format assets for retail, digital and international markets. Conducted creative research and presented strategic visual recommendations.
Art Director – Packaging & Retail at Talika
December 31, 2012 - December 31, 2012
Redesigned brand universe including packaging & retail visuals. Created moodboards, POS materials & marketing assets for hero products.
Graphic Designer – Packaging & Visuals at Lemahieu Design
December 31, 2011 - December 31, 2011
Packaging design, key visuals, editorial & limited editions.
Creative Assistant – Trends at Nelly Rodi
December 31, 2007 - December 31, 2007
Assisted trends forecasting and trend research; contributed to creative concepts and moodboards.
Senior Art Director at Freelance
January 1, 2025 - November 17, 2025
Direction artistique, images, contenus réseau, packagings, process IA generative.
Senior Art Director at Crepuscule Agency
January 1, 2025 - January 1, 2025
Direction artistique, campagnes, identité visuelle, contenus et packaging; supervision de la cohérence visuelle sur tous les points de contact; intégration de l’IA générative (Midjourney, Firefly, Adobe Express); management créatif et coordination de prestataires internationaux.
Senior Art Director at CKUBE Agency
January 1, 2017 - January 1, 2017
Direction artistique, packaging, branding, storytelling de marque, images.
Art Director at Talika Paris
January 1, 2012 - January 1, 2012
Direction artistique packaging & retail, refonte identité visuelle.
Junior Art Director at Lemahieu Design
January 1, 2011 - January 1, 2011
Création de packagings, éditions limités et visuels print.
Senior Art Director / Creative Lead at Freelance
January 1, 2025 - Present
Create and manage creative projects, creative strategies (print, branding, image). Oversee deliverables with focus on craft, quality, and brand consistency. AI-based creation.
Senior Art Director at Crepuscule Agency
January 1, 2017 - January 1, 2025
Brand identity, packaging, and campaign projects from concept to delivery. Strategy, creative intent, and production execution. Mentor and support junior designers.
Senior Art Director at CKUBE Agency
January 1, 2012 - January 1, 2017
Branding and visual storytelling projects; defined graphic territories and ensured global visual coherence. Clients: L’Oréal Paris, COTY, La Colline, Dessange, Décleor.
Art Director at Talika Paris
January 1, 2011 - January 1, 2012
Art direction, packaging & retail, launch new visual identity.
Junior Art Director at Lemahieu Design
January 1, 2008 - January 1, 2011
Packaging design and retail visual identity projects; print and digital assets for marketing and product launches. Clients: Dessange, Décleor, Camille Albane, Laboratoire Teoxane.

Education

Master Direction Artistique at École Duperré, Paris
January 11, 2030 - September 26, 2025
Master Direction Artistique at École Duperré, Paris
January 11, 2030 - September 26, 2025
Master Direction Artistique at École Duperré, Paris
January 11, 2030 - September 26, 2025
Master’s Degree — Art Direction at École Duperré, Paris
January 11, 2030 - November 5, 2025

Qualifications

Adobe Premiere Pro Certification
January 11, 2030 - January 1, 2025
English Proficiency (C1)
January 11, 2030 - September 26, 2025
Adobe Premiere Pro Certification
January 1, 2025 - September 26, 2025
Adobe Premiere Pro Certification
January 1, 2025 - September 26, 2025

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Other, Software & Internet