Qiaoyu Lei

Led evaluation and quality-control for new listings; established entry standards via multidimensional data collection and risk assessment; optimized approval workflows. Built overseas social media matrices (5+ accounts), defined brand positioning and visual identity, achieving 3,000+ organic followers and expanding global brand awareness. Designed multi-segment online promotions; led KOL outreach, copywriting, and multilingual localization to deliver high-conversion projects.

Managed content strategy and daily operations for 10+ brand channels; produced bilingual CN/EN content and collaborated with KOLs to reach 270,000+ followers. Executed large-scale user acquisition and co-branding campaigns; managed end-to-end process from negotiation to data tracking, attracting 870,000+ participants and boosting user retention. Expanded global project and KOL networks; led negotiations to optimize partnerships and enable cross-industry collaborations.

Developed and maintained partnerships with 300+ Tier-1 influencers across YouTube, TikTok, and Instagram in US/EU markets; established KPI frameworks and a digital influencer resource pool. Executed mega-campaigns (Black Friday, 11.11, new product launches) with focus on visual/copy quality to drive sales and maintain an annual ROI of 8.0+ for independent site promotions. Used Gantt charts for precise project control including budget, risk mitigation, and regular post-campaign reporting to institutionalize methodologies.