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Hi, I’m Qiaoyu Lei. I’m a Marketing Management professional with over 4 years of experience in brand promotion and social media operations across Internet and Tech industries. I excel in full-lifecycle campaign management (0 to 1), cross-functional collaboration, and data-driven post-campaign analysis. I also leverage AI tools to streamline content production and rely on SPSS and Excel to inform marketing decisions. In my recent roles, I’ve built overseas social media infrastructures, led KOL outreach, and executed multi-language campaigns that boosted brand awareness and user growth. I enjoy turning insights into creative, high-conversion campaigns and collaborating with partners to drive cross-industry opportunities.…Hi, I’m Qiaoyu Lei. I’m a Marketing Management professional with over 4 years of experience in brand promotion and social media operations across Internet and Tech industries. I excel in full-lifecycle campaign management (0 to 1), cross-functional collaboration, and data-driven post-campaign analysis. I also leverage AI tools to streamline content production and rely on SPSS and Excel to inform marketing decisions. In my recent roles, I’ve built overseas social media infrastructures, led KOL outreach, and executed multi-language campaigns that boosted brand awareness and user growth. I enjoy turning insights into creative, high-conversion campaigns and collaborating with partners to drive cross-industry opportunities.

Qiaoyu Lei

Marketing Strategist, Brand Strategist, Content Creator, +2

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Hi, I’m Qiaoyu Lei. I’m a Marketing Management professional with over 4 years of experience in brand promotion and social media operations across Internet and Tech industries. I excel in full-lifecycle campaign management (0 to 1), cross-functional collaboration, and data-driven post-campaign analysis. I also leverage AI tools to streamline content production and rely on SPSS and Excel to inform marketing decisions. In my recent roles, I’ve built overseas social media infrastructures, led KOL outreach, and executed multi-language campaigns that boosted brand awareness and user growth. I enjoy turning insights into creative, high-conversion campaigns and collaborating with partners to drive cross-industry opportunities.…Hi, I’m Qiaoyu Lei. I’m a Marketing Management professional with over 4 years of experience in brand promotion and social media operations across Internet and Tech industries. I excel in full-lifecycle campaign management (0 to 1), cross-functional collaboration, and data-driven post-campaign analysis. I also leverage AI tools to streamline content production and rely on SPSS and Excel to inform marketing decisions. In my recent roles, I’ve built overseas social media infrastructures, led KOL outreach, and executed multi-language campaigns that boosted brand awareness and user growth. I enjoy turning insights into creative, high-conversion campaigns and collaborating with partners to drive cross-industry opportunities.

Available to hire

Hi, I’m Qiaoyu Lei. I’m a Marketing Management professional with over 4 years of experience in brand promotion and social media operations across Internet and Tech industries. I excel in full-lifecycle campaign management (0 to 1), cross-functional collaboration, and data-driven post-campaign analysis. I also leverage AI tools to streamline content production and rely on SPSS and Excel to inform marketing decisions.

In my recent roles, I’ve built overseas social media infrastructures, led KOL outreach, and executed multi-language campaigns that boosted brand awareness and user growth. I enjoy turning insights into creative, high-conversion campaigns and collaborating with partners to drive cross-industry opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Spot Operations Specialist at LBank

November 1, 2024 - December 31, 2025

Led evaluation and quality-control for new listings; established entry standards via multidimensional data collection and risk assessment; optimized approval workflows. Built overseas social media matrices (5+ accounts), defined brand positioning and visual identity, achieving 3,000+ organic followers and expanding global brand awareness. Designed multi-segment online promotions; led KOL outreach, copywriting, and multilingual localization to deliver high-conversion projects.

Operations Specialist at Chengdu Houlang Biejiaao Technology Co.

May 1, 2023 - October 31, 2024

Managed content strategy and daily operations for 10+ brand channels; produced bilingual CN/EN content and collaborated with KOLs to reach 270,000+ followers. Executed large-scale user acquisition and co-branding campaigns; managed end-to-end process from negotiation to data tracking, attracting 870,000+ participants and boosting user retention. Expanded global project and KOL networks; led negotiations to optimize partnerships and enable cross-industry collaborations.

KOL Marketing Specialist at ZBANX

January 1, 2021 - February 28, 2023

Developed and maintained partnerships with 300+ Tier-1 influencers across YouTube, TikTok, and Instagram in US/EU markets; established KPI frameworks and a digital influencer resource pool. Executed mega-campaigns (Black Friday, 11.11, new product launches) with focus on visual/copy quality to drive sales and maintain an annual ROI of 8.0+ for independent site promotions. Used Gantt charts for precise project control including budget, risk mitigation, and regular post-campaign reporting to institutionalize methodologies.