Emma Viser

Lead global healthcare accounts for Merck, UCB, Novartis, Sanofi and AbbVie across brand strategy, communications planning and integrated campaigns. - Run integrated campaigns end to end, holding timelines, budgets and deliverables across strategy, creative and production teams. - Brief and manage production companies, design teams and suppliers, and oversee shoots and final asset delivery. - Plan and deliver global rollouts, coordinating with market teams on local adaptation and approvals. - Manage social campaigns from strategy to copywriting and design, reviewing paid performance with specialist media teams. - Own scope, forecasting, budgets and resourcing; line manage and mentor the junior account team. Selected work: global rollout of an international campaign for UCB, including a shoot in South Africa. A video podcast series filmed at a medical conference, managing the healthcare professionals taking part and the production team. Conference booth strategy and delivery for Sanofi.

Led global healthcare accounts for brands including Merck, UCB, Novartis, Sanofi, and AbbVie. Owned integrated campaign planning and end-to-end delivery from briefing through reporting, including global rollouts across markets. Managed scope, forecasting, budgets, and resource planning for complex regulated accounts, while line managing and mentoring junior teams. Oversaw production and suppliers (designers, printers, film crews), held timelines and approvals, and coordinated with market teams for local adaptations and sign-offs. Managed social campaigns from strategy and copywriting through design and performance review with specialist media teams.

- Managed scope, budgets, timelines and client approvals across teams in several markets. - Built senior client relationships, wrote briefs from audience needs and developed junior staff.