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I’m a Senior Product Designer with 7 years of experience designing complex SaaS products and workflows. I specialise in turning ambiguous business and operational problems into simple, scalable user experiences by combining strong UX thinking, systems design, and hands-on user validation. I’ve led redesigns of mission-critical onboarding and configuration journeys—such as streamlining an insurance SaaS setup workflow and reducing setup time from about a week to 2–3 days. I also shape AI-assisted design workflows to accelerate research, exploration, and delivery while keeping outcomes firmly user-centred.…I’m a Senior Product Designer with 7 years of experience designing complex SaaS products and workflows. I specialise in turning ambiguous business and operational problems into simple, scalable user experiences by combining strong UX thinking, systems design, and hands-on user validation. I’ve led redesigns of mission-critical onboarding and configuration journeys—such as streamlining an insurance SaaS setup workflow and reducing setup time from about a week to 2–3 days. I also shape AI-assisted design workflows to accelerate research, exploration, and delivery while keeping outcomes firmly user-centred.

Emma Zhao

Product Designer, UX Designer, AI Developer, +5

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I’m a Senior Product Designer with 7 years of experience designing complex SaaS products and workflows. I specialise in turning ambiguous business and operational problems into simple, scalable user experiences by combining strong UX thinking, systems design, and hands-on user validation. I’ve led redesigns of mission-critical onboarding and configuration journeys—such as streamlining an insurance SaaS setup workflow and reducing setup time from about a week to 2–3 days. I also shape AI-assisted design workflows to accelerate research, exploration, and delivery while keeping outcomes firmly user-centred.…I’m a Senior Product Designer with 7 years of experience designing complex SaaS products and workflows. I specialise in turning ambiguous business and operational problems into simple, scalable user experiences by combining strong UX thinking, systems design, and hands-on user validation. I’ve led redesigns of mission-critical onboarding and configuration journeys—such as streamlining an insurance SaaS setup workflow and reducing setup time from about a week to 2–3 days. I also shape AI-assisted design workflows to accelerate research, exploration, and delivery while keeping outcomes firmly user-centred.

Available to hire

I’m a Senior Product Designer with 7 years of experience designing complex SaaS products and workflows. I specialise in turning ambiguous business and operational problems into simple, scalable user experiences by combining strong UX thinking, systems design, and hands-on user validation.

I’ve led redesigns of mission-critical onboarding and configuration journeys—such as streamlining an insurance SaaS setup workflow and reducing setup time from about a week to 2–3 days. I also shape AI-assisted design workflows to accelerate research, exploration, and delivery while keeping outcomes firmly user-centred.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Senior Product Designer at Orah

February 1, 2026 - September 30, 2026

Senior Product Designer focused on complex SaaS workflows, translating ambiguous operational requirements into scalable product systems, clear interaction models, and build-ready design solutions. · Ledend-to-endproductdesignforcomplexoperationalworkflowsinvolvingmultipleuserroles, real-time status changes, permissions, task ownership, and exception handling. · Translatedambiguousrequirementsintostructureduserjourneys,statusmodels,interaction rules, and scalable workflow behaviours. · Partneredcloselywithproductandengineeringtodefineproductlogic,clarifyedgecases, evaluate trade-offs, and align design intent with technical feasibility. · UsedAI-assistedvalidationtostress-testuserflows,identifymissingstates,uncoverlogicgaps, and improve design completeness before development. · Conductedusertestingandfeedbackreviewtovalidatekeyworkflowdecisions,refine interaction patterns, and support evidence-based product decisions. · Improvedcross-functionalalignmentbydocumentingdesignrationale,decisionpoints, grooming notes, and implementation-ready requirements. · Contributedtoscalabledesigndeliverybyidentifyingreusablepatterns,statecoveragegaps, and design system behaviours across complex product workflows.

Product Designer at Hāpara

October 1, 2024 - January 30, 2026

Product Designer working on an education platform, focused on scaling design delivery through AI-enhanced workflows and a principled design system. • Integrated AI across the design lifecycle (discovery, define, ideation, prototyping, and handoff) to accelerate research synthesis, expand solution exploration, and improve design completeness—reducing iteration cycles and low-value manual effort. • Shifted validation earlier by using rapid prototyping and AI-assisted content and edge-case coverage, enabling faster user testing and more confident decision-making. • Evolved Hāpara’s design system from a component library into a shared decision framework by defining design principles and usage guidelines, reducing subjective debate and improving consistency, accessibility, and delivery efficiency. • Ledevidence-drivendesignexecutionacrossmultipleinitiatives,collaboratingcloselywithproduct and engineering to structure ambiguous problems, balance trade-offs, and deliver extensible solutions for complex teacher workflows.

Product Designer at Javelin Co., Ltd

April 1, 2024 - July 30, 2024

Led the redesign of a customer onboarding and configuration workflow for an insurance SaaS platform, simplifying complex business rules and reducing setup time from approximately one week to 2-3 days. • Partnered closely with product, engineering, and marketing to align requirements and constraints, improving cross-team clarity and accelerating delivery timelines by 25%. • Identified and addressed critical usability pain points in internal workflows, simplifying system interactions and improving day-to-day operational efficiency. • Established a foundational design system and shared component library to support consistency and reuse, reducing design and development effort by approximately 40% across subsequent features.

Senior Product Designer at Hikvision

September 1, 2019 - September 30, 2022

Led UX/UI design across 5+ enterprise platforms, ensuring consistent interaction patterns and visual standards while supporting different products and use cases. • Designed and maintained shared UI components and design guidelines to improve consistency, reuse, and efficiency across multiple platforms and teams. • Worked on data-heavy interfaces and system dashboards, helping users interpret complex information more clearly and make faster, more confident decisions. • Collaborated closely with product managers and engineers to balance scale, usability, and technical constraints, supporting long-term maintainability across platforms.