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I’m Emma Baldwin, a creative copywriter and SEO-focused content professional based in Bishops Stortford. I write clear, engaging copy for digital platforms with a strong understanding of search intent, content frameworks, and how to optimise for visibility. I’m also experienced in handling regulated or sensitive topics with care, accuracy, and consistency. Alongside my digital marketing work, I freelance as an automotive writer—bringing technical credibility and real-world relevance to everything I produce. With a background in customer service, I approach each project by listening closely, managing expectations, and delivering dependable outcomes that fit the client’s goals and audience needs.…I’m Emma Baldwin, a creative copywriter and SEO-focused content professional based in Bishops Stortford. I write clear, engaging copy for digital platforms with a strong understanding of search intent, content frameworks, and how to optimise for visibility. I’m also experienced in handling regulated or sensitive topics with care, accuracy, and consistency. Alongside my digital marketing work, I freelance as an automotive writer—bringing technical credibility and real-world relevance to everything I produce. With a background in customer service, I approach each project by listening closely, managing expectations, and delivering dependable outcomes that fit the client’s goals and audience needs.

Emma Baldwin

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I’m Emma Baldwin, a creative copywriter and SEO-focused content professional based in Bishops Stortford. I write clear, engaging copy for digital platforms with a strong understanding of search intent, content frameworks, and how to optimise for visibility. I’m also experienced in handling regulated or sensitive topics with care, accuracy, and consistency. Alongside my digital marketing work, I freelance as an automotive writer—bringing technical credibility and real-world relevance to everything I produce. With a background in customer service, I approach each project by listening closely, managing expectations, and delivering dependable outcomes that fit the client’s goals and audience needs.…I’m Emma Baldwin, a creative copywriter and SEO-focused content professional based in Bishops Stortford. I write clear, engaging copy for digital platforms with a strong understanding of search intent, content frameworks, and how to optimise for visibility. I’m also experienced in handling regulated or sensitive topics with care, accuracy, and consistency. Alongside my digital marketing work, I freelance as an automotive writer—bringing technical credibility and real-world relevance to everything I produce. With a background in customer service, I approach each project by listening closely, managing expectations, and delivering dependable outcomes that fit the client’s goals and audience needs.

Available to hire

I’m Emma Baldwin, a creative copywriter and SEO-focused content professional based in Bishops Stortford. I write clear, engaging copy for digital platforms with a strong understanding of search intent, content frameworks, and how to optimise for visibility. I’m also experienced in handling regulated or sensitive topics with care, accuracy, and consistency.

Alongside my digital marketing work, I freelance as an automotive writer—bringing technical credibility and real-world relevance to everything I produce. With a background in customer service, I approach each project by listening closely, managing expectations, and delivering dependable outcomes that fit the client’s goals and audience needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Freelance Automotive Writer (Automotive Auction Listing Writer) at Absolute Digital Media

August 1, 2025 - Present

Creates automotive-focused written content with technical accuracy and real-world relevance, supporting both consumer and specialist needs. Produces clear, engaging listings and copy aligned with SEO and platform expectations.

Creative Copywriter (Digital Marketing) at Absolute Digital Media

September 1, 2024 - July 31, 2026

Develops SEO-optimised content for a wide range of B2B clients across industries including health, finance, utilities, travel, aviation, automotive, e-commerce, luxury goods, removals & storage, advertising, and online betting & gambling. Writes blogs, landing pages, and social media captions; supports image creation using Canva; schedules and manages content workflows using tools such as Hootsuite and Monday.com. Uses optimisation tools including SurferSEO and works with AI-assisted ideation and enhancement (ChatGPT/Claude), ensuring brand-aligned, high-quality output.

Content Writer (Digital Marketing) at Altitude Internet Digital Marketing Services

April 1, 2022 - September 30, 2024

Writes SEO-driven content for clients across the UK and Ireland, researching target keywords and using performance interaction reports to shape articles and blogs. Adapts tone and depth to match each client’s voice and audience, supporting improved search and social engagement across Google, Bing, and digital channels.

Welcome & Service Assistant (Customer Service) at Hatfield Forest, National Trust

November 1, 2020 - July 31, 2021

Delivered front-line customer service for a large visitor site, welcoming and assisting 800–1,000 visitors daily. Handled payments and end-of-day cashing up/banking, answered phones, restocked and supported site operations. Promoted memberships, resolved complaints, provided information about the site history and facilities, and maintained service standards during COVID-era operational changes.

Petcare Assistant (Customer & Animal Care) at Essex Paws & Chores Ltd

February 1, 2020 - September 30, 2020

Worked on a zero-hours basis providing petcare support such as dog walking, pet sitting, and house visits. Liaised with clients to understand needs and ensured animal welfare while operating in a customer-facing environment.

Waitress & Bar Server (Hospitality) at Surya Hotels - Great Hallingbury Manor

June 1, 2017 - December 31, 2017

Served food and beverages while maintaining cleanliness and professional presentation. Delivered strong customer service during service and events, supporting a positive guest experience in a hospitality setting.

Membership & Welcome Assistant (Customer Service) at Hatfield Forest, National Trust

April 1, 2017 - November 1, 2020

Provided membership recruitment and high-quality visitor welcome services at Hatfield Forest. Supported day-to-day operations including payments, phone queries, restocking, and end-of-day till banking. Listened to visitors’ questions and concerns and resolved issues while promoting memberships and sharing information about the property’s history and services.

Waitress (Hospitality/Customer Service) at Highclere Castle

April 1, 2014 - June 30, 2017

Seasonal waitress supporting high-volume visitor service across multiple tearooms. Managed opening/closing operations, till and card-machine handling, restocking and replenishment, and served around 1,500 visitors daily. Answered dietary/health questions and resolved queries or complaints during guest visits.