Editorial leadership and end-to-end content delivery across print and digital titles. Experience includes contributing editor roles for major book projects (concept to submission), interim editorial responsibilities for regional publications, and digital editorial strategy and audience growth work. Led digital editorial, social media, and SEO strategy across the MENA region, managing high-volume production and driving measurable organic reach and engagement improvements. Supported launches of multi-market digital platforms and event editorial coverage under tight deadlines. Produced PR releases and editorial assets, developed brand narratives, and ghostwrote thought leadership for C-suite executives. Supported campaign creative direction across television, digital, and print, including large-scale stylist management and content ideation. Provided advisory support to independent restaurants, real estate, and travel businesses on brand storytelling and communications strategy; also freel

Digital Editor at Emirates Woman

Managed a team of digital writers (English and Arabic) and led daily digital content planning and pitching. Managed all web content, social media, and video. Implemented a successful, brand-wide SEO/SMO strategy that increased traffic month-on-month. Managed 360-degree creative content projects for major clients across luxury and lifestyle sectors.

Digital Editor at BBC Good Food Middle East Group

Created, managed, and implemented brand strategy across digital platforms. Increased page views across platforms; improved organic unique page views and drove significant audience growth on social channels. Collaborated with sales to develop creative content and advertorial campaigns across social and website; created video content aligned with brand guidelines. Presented on camera at events for paid client content and worked with coding teams to improve digital platforms. Managed syndication collaborations with BBC UK.

Editor at The Week Middle East

Owned editorial strategy, managed a small editorial team, managed magazine budget, and coordinated freelance content. Participated in the magazine launch team and supported growth of the brand in the UAE by outselling competitors. Represented the publication at major regional events and hired/promoted through features writer to deputy editor and editor roles.