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I'm Emma Matthews, a results-driven social media manager, content creator, and marketing enthusiast with a track record of building engaged audiences across Instagram, TikTok, YouTube, and beyond. I craft strategic content plans, manage publishing calendars, and collaborate with in-house teams to create authentic brand stories that resonate with Gen Z and millennial audiences. My work spans hospitality, retail, and travel sectors, delivering on-brand campaigns that drive engagement, awareness, and bookings. I thrive on trend-spotting, data-driven optimization, and hands-on production—from on-site shoots and video editing to copywriting and community management. I love turning ideas into persuasive content that feels human and humanizes brands, with a friendly, collaborative approach that helps teams achieve ambitious goals.…I'm Emma Matthews, a results-driven social media manager, content creator, and marketing enthusiast with a track record of building engaged audiences across Instagram, TikTok, YouTube, and beyond. I craft strategic content plans, manage publishing calendars, and collaborate with in-house teams to create authentic brand stories that resonate with Gen Z and millennial audiences. My work spans hospitality, retail, and travel sectors, delivering on-brand campaigns that drive engagement, awareness, and bookings. I thrive on trend-spotting, data-driven optimization, and hands-on production—from on-site shoots and video editing to copywriting and community management. I love turning ideas into persuasive content that feels human and humanizes brands, with a friendly, collaborative approach that helps teams achieve ambitious goals.

Emma Matthews

Social Media Manager, Content Creator, Content Strategist

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I'm Emma Matthews, a results-driven social media manager, content creator, and marketing enthusiast with a track record of building engaged audiences across Instagram, TikTok, YouTube, and beyond. I craft strategic content plans, manage publishing calendars, and collaborate with in-house teams to create authentic brand stories that resonate with Gen Z and millennial audiences. My work spans hospitality, retail, and travel sectors, delivering on-brand campaigns that drive engagement, awareness, and bookings. I thrive on trend-spotting, data-driven optimization, and hands-on production—from on-site shoots and video editing to copywriting and community management. I love turning ideas into persuasive content that feels human and humanizes brands, with a friendly, collaborative approach that helps teams achieve ambitious goals.…I'm Emma Matthews, a results-driven social media manager, content creator, and marketing enthusiast with a track record of building engaged audiences across Instagram, TikTok, YouTube, and beyond. I craft strategic content plans, manage publishing calendars, and collaborate with in-house teams to create authentic brand stories that resonate with Gen Z and millennial audiences. My work spans hospitality, retail, and travel sectors, delivering on-brand campaigns that drive engagement, awareness, and bookings. I thrive on trend-spotting, data-driven optimization, and hands-on production—from on-site shoots and video editing to copywriting and community management. I love turning ideas into persuasive content that feels human and humanizes brands, with a friendly, collaborative approach that helps teams achieve ambitious goals.

Available to hire

I’m Emma Matthews, a results-driven social media manager, content creator, and marketing enthusiast with a track record of building engaged audiences across Instagram, TikTok, YouTube, and beyond. I craft strategic content plans, manage publishing calendars, and collaborate with in-house teams to create authentic brand stories that resonate with Gen Z and millennial audiences. My work spans hospitality, retail, and travel sectors, delivering on-brand campaigns that drive engagement, awareness, and bookings.

I thrive on trend-spotting, data-driven optimization, and hands-on production—from on-site shoots and video editing to copywriting and community management. I love turning ideas into persuasive content that feels human and humanizes brands, with a friendly, collaborative approach that helps teams achieve ambitious goals.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Content Creator & Editor at On the Beach

April 1, 2024 - April 1, 2025

Created, edited, and coordinated daily content for Instagram, TikTok, Facebook, YouTube and other channels, managing content calendars and delivering on-brand video and photo assets. Spent five weeks on location in Turkey visiting 30+ hotels to capture bespoke content in collaboration with hotel management, delivering hundreds of edited assets aligned with updated visual strategy focused on hotel experiences, facilities and local highlights.

Social Media Manager & Content Creator at Blackstock Market

April 1, 2024 - April 1, 2025

Created, managed and scheduled daily content across Instagram, TikTok, Facebook and Twitter to drive engagement and footfall. Built a consistent visual language, promoted events and partnerships through short-form video and captions. Grew an engaged audience and improved brand reach through trend-led storytelling, collaborating with in-house teams to capture onsite content.