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Hi, I’m Emmanuel Ehimetalor, a results-driven Social Media Expert and Facebook Ads Specialist based in Lagos, Nigeria with 4+ years of experience creating and optimizing paid campaigns that drive leads, sales, and brand growth. I specialize in building high-converting funnels, crafting engaging ad creatives, and using data-driven strategies to maximize ROI. I’ve led campaigns for global brands and agencies, collaborating with cross-functional teams to align ad strategy with seasonal promotions and international markets. My strengths include optimizing creatives and targeting, implementing pixel tracking and retargeting, and developing dashboards that accelerate decision-making and maximize ROAS.…Hi, I’m Emmanuel Ehimetalor, a results-driven Social Media Expert and Facebook Ads Specialist based in Lagos, Nigeria with 4+ years of experience creating and optimizing paid campaigns that drive leads, sales, and brand growth. I specialize in building high-converting funnels, crafting engaging ad creatives, and using data-driven strategies to maximize ROI. I’ve led campaigns for global brands and agencies, collaborating with cross-functional teams to align ad strategy with seasonal promotions and international markets. My strengths include optimizing creatives and targeting, implementing pixel tracking and retargeting, and developing dashboards that accelerate decision-making and maximize ROAS.

Emmanuel Ehimetalor

Digital Marketer, Social Media Manager, Content Strategist, +7

5.0 (1 review)

Hi, I’m Emmanuel Ehimetalor, a results-driven Social Media Expert and Facebook Ads Specialist based in Lagos, Nigeria with 4+ years of experience creating and optimizing paid campaigns that drive leads, sales, and brand growth. I specialize in building high-converting funnels, crafting engaging ad creatives, and using data-driven strategies to maximize ROI. I’ve led campaigns for global brands and agencies, collaborating with cross-functional teams to align ad strategy with seasonal promotions and international markets. My strengths include optimizing creatives and targeting, implementing pixel tracking and retargeting, and developing dashboards that accelerate decision-making and maximize ROAS.…Hi, I’m Emmanuel Ehimetalor, a results-driven Social Media Expert and Facebook Ads Specialist based in Lagos, Nigeria with 4+ years of experience creating and optimizing paid campaigns that drive leads, sales, and brand growth. I specialize in building high-converting funnels, crafting engaging ad creatives, and using data-driven strategies to maximize ROI. I’ve led campaigns for global brands and agencies, collaborating with cross-functional teams to align ad strategy with seasonal promotions and international markets. My strengths include optimizing creatives and targeting, implementing pixel tracking and retargeting, and developing dashboards that accelerate decision-making and maximize ROAS.

Available to hire

Hi, I’m Emmanuel Ehimetalor, a results-driven Social Media Expert and Facebook Ads Specialist based in Lagos, Nigeria with 4+ years of experience creating and optimizing paid campaigns that drive leads, sales, and brand growth. I specialize in building high-converting funnels, crafting engaging ad creatives, and using data-driven strategies to maximize ROI.

I’ve led campaigns for global brands and agencies, collaborating with cross-functional teams to align ad strategy with seasonal promotions and international markets. My strengths include optimizing creatives and targeting, implementing pixel tracking and retargeting, and developing dashboards that accelerate decision-making and maximize ROAS.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing & Ads Specialist at Amazon

January 1, 2021 - Present

Managed Facebook & Instagram ad campaigns for product launches, achieving a 3.5x ROAS and reducing cost per acquisition by 28%. Collaborated with cross-functional teams to align ad strategy with seasonal promotions and Prime Day events. Optimized creatives and targeting for international campaigns (US, UK, EU), driving significant sales growth.

Social Media Advertising Manager at Julia Banks Agency

March 1, 2020 - December 1, 2020

Created and executed multi-channel ad campaigns that increased client lead generation by 40% in under three months. Conducted competitor analysis and implemented audience segmentation strategies, improving CTR by 22%. Developed reporting dashboards that improved decision-making speed for the marketing team.

Facebook Ads Strategist at Shopify Plus Partner

July 1, 2019 - February 1, 2020

Set up and scaled ad campaigns for e-commerce brands, generating over $250K in attributed revenue. Designed high-converting landing pages and lead generation funnels to support ad efforts. Implemented pixel tracking and retargeting campaigns, increasing repeat purchase rate by 18%.

Senior Social Media Manager at Goliet Digital

January 1, 2019 - June 1, 2019

Built and managed content calendars, boosting Instagram engagement by 75% in 60 days. Oversaw a small creative team producing ad graphics and copy, ensuring consistent brand voice. Ran A/B tests on ads and captions, which led to a 30% higher conversion rate.

Paid Media Buyer at ClickUp (Contract)

October 1, 2018 - December 1, 2018

Launched lead generation campaigns targeting SaaS users, achieving CPL 20% below industry benchmark. Worked directly with the growth team to optimize ad spend across multiple geographic regions.

Social Media Growth Specialist at Rebalance

February 1, 2018 - September 1, 2018

Increased organic reach on Facebook by 45% through strategic content distribution and boosted posts. Ran ad experiments for feature launches, collecting data that improved future creative direction.

Facebook Ads Manager at Jumia

August 1, 2017 - January 1, 2018

Developed ad strategies for new dropshipping entrepreneurs, leading to over 10,000 sign-ups. Produced guides and resources on ad best practices, later adopted by their support team.

Content & Ads Consultant at HubSpot Partner Agency

January 1, 2017 - July 1, 2017

Wrote and optimized ad copy for multiple client campaigns, improving lead quality and relevance. Used HubSpot analytics to track conversion rates and recommend campaign adjustments.

Ads Optimization Consultant at TikTok (Beta Growth Project)

July 1, 2016 - December 1, 2016

Assisted early-stage TikTok marketing team with A/B testing ad placements and creatives. Provided insights that improved CTR by 33% during beta campaign phases.

Facebook Ads & Social Media Specialist at Upwork (Freelance)

January 1, 2024 - Present

Ongoing freelance work for 30+ businesses across e-commerce, SaaS, coaching, and agency sectors. Consistently earned 5-star reviews for delivering results, clear communication, and meeting deadlines. Helped clients scale budgets from $1K/month to $10K+/month while maintaining profitable ROAS.