Nii Lante Emmanuel Lamptey
Hi, I'm Nii Lante Emmanuel Lamptey, a Marketing Operations & RevOps Analyst specializing in Growth Analytics and Generative Engine Optimisation.
About
Hi, I’m Nii Lante Emmanuel Lamptey, a Marketing Operations & RevOps Analyst specializing in Growth Analytics and Generative Engine Optimisation. At Antavo AI Loyalty Cloud, I built the GEO framework from the ground up, auditing brand presence across LLMs to deliver a structured AI visibility strategy directly to the C-suite. I also engineered the BI dashboard infrastructure, connecting top-of-funnel web traffic to the HubSpot pipeline and Data Studio.
I led the statistical synthesis of the 2026 Global Loyalty Report and am pursuing an MSc in International Economy and Business at the University of Szeged. I enjoy turning data into actionable insights and building scalable RevOps and growth analytics capabilities. I’m seeking roles in growth analytics, marketing operations, or RevOps.
- 4 years' experience
- Joined October 2025
Skills· 10
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
- Education
- Non-Profit Organization
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Work experience· 4 roles
Direct the strategic vision of a 50+ member student organisation spanning Finance, Tech, and Corporate Readiness divisions — managing corporate partner relationships and driving cross-functional project delivery.
Supported digital marketing initiatives focusing on data analysis, performance insights, and customer engagement; conducted keyword research and on-page optimization using Google Search Console; monitored traffic and user behavior with Google Analytics and Microsoft Clarity to provide actionable conversion optimization insights; assisted in email marketing execution including segmentation, content creation, and testing.
Collaborated with a team of researchers on utilizing designed electoral systems for effective data analysis; leveraged data analysis skills to identify key voter trends and patterns from general elections in Ghana; developed and implemented data visualization techniques to present complex data findings to stakeholders.
Education
Certifications and awards
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