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I’m a Social Media Manager and digital marketing professional with 5+ years of experience across the UK’s hospitality, retail, and charity sectors. I specialise in turning brand strategy into scroll-stopping, platform-native content—from data-driven creative direction to influencer-led storytelling and campaign execution. I’ve led major social campaigns for Women’s Aid and other well-known brands, managing creative briefs, content pillars, performance reporting, and paid social optimisation across Meta, TikTok, LinkedIn, and more. I’m also highly collaborative and hands-on in content creation, having produced video and social-first narratives myself, while coordinating freelance creators and external partners to ensure consistent brand delivery.…I’m a Social Media Manager and digital marketing professional with 5+ years of experience across the UK’s hospitality, retail, and charity sectors. I specialise in turning brand strategy into scroll-stopping, platform-native content—from data-driven creative direction to influencer-led storytelling and campaign execution. I’ve led major social campaigns for Women’s Aid and other well-known brands, managing creative briefs, content pillars, performance reporting, and paid social optimisation across Meta, TikTok, LinkedIn, and more. I’m also highly collaborative and hands-on in content creation, having produced video and social-first narratives myself, while coordinating freelance creators and external partners to ensure consistent brand delivery.

Emmavc

Social Media Manager, Content Creator, Copywriter, +4

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I’m a Social Media Manager and digital marketing professional with 5+ years of experience across the UK’s hospitality, retail, and charity sectors. I specialise in turning brand strategy into scroll-stopping, platform-native content—from data-driven creative direction to influencer-led storytelling and campaign execution. I’ve led major social campaigns for Women’s Aid and other well-known brands, managing creative briefs, content pillars, performance reporting, and paid social optimisation across Meta, TikTok, LinkedIn, and more. I’m also highly collaborative and hands-on in content creation, having produced video and social-first narratives myself, while coordinating freelance creators and external partners to ensure consistent brand delivery.…I’m a Social Media Manager and digital marketing professional with 5+ years of experience across the UK’s hospitality, retail, and charity sectors. I specialise in turning brand strategy into scroll-stopping, platform-native content—from data-driven creative direction to influencer-led storytelling and campaign execution. I’ve led major social campaigns for Women’s Aid and other well-known brands, managing creative briefs, content pillars, performance reporting, and paid social optimisation across Meta, TikTok, LinkedIn, and more. I’m also highly collaborative and hands-on in content creation, having produced video and social-first narratives myself, while coordinating freelance creators and external partners to ensure consistent brand delivery.

Available to hire

I’m a Social Media Manager and digital marketing professional with 5+ years of experience across the UK’s hospitality, retail, and charity sectors. I specialise in turning brand strategy into scroll-stopping, platform-native content—from data-driven creative direction to influencer-led storytelling and campaign execution.

I’ve led major social campaigns for Women’s Aid and other well-known brands, managing creative briefs, content pillars, performance reporting, and paid social optimisation across Meta, TikTok, LinkedIn, and more. I’m also highly collaborative and hands-on in content creation, having produced video and social-first narratives myself, while coordinating freelance creators and external partners to ensure consistent brand delivery.

Skills

Experience Level

Expert

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Work Experience

Social Media Manager, Social Strategy, Content Creation, Influencer Marketing, Campaign Management, Paid Social at Women’s Aid (Katrina Kelly / Women’s Aid)

May 24, 2024 - January 26, 2026

Led day-to-day and creative direction for Women’s Aid social content, managing a freelance content creator. Set project objectives, provided performance feedback, and reviewed all outputs to ensure 100% brand consistency. Implemented a KPI-driven approach that delivered major growth across Instagram, TikTok, Facebook, and LinkedIn. Developed content pillars to turn complex topics (gender-based violence, feminism, policy) into engaging explainer videos and social-first storytelling, sometimes appearing on-camera. Managed multi-asset social media campaigns, managed partnerships and co-branded creative strategy, supported influencer collaborations and ambassador relationships, and integrated organic insights into paid targeting and creative optimization across Meta, LinkedIn, and TikTok.

Social Media Manager at Women’s Aid

May 1, 2024 - January 26, 2026

Led the creative direction and day-to-day management of a freelance content creator, setting project objectives, providing performance feedback, and reviewing all output to ensure 100% brand consistency. Implemented a KPI-driven strategy driving major growth within the first year, including Instagram follower and reach growth, engagement improvements, and strong performance across TikTok, Facebook, and LinkedIn. Built content pillars to translate complex topics around gender-based violence and feminism into engaging explainer videos and social-first storytelling (including on-camera appearances). Managed influencer collaborations and ambassador relationships, executed paid media across Meta, LinkedIn, and TikTok, and integrated organic insights into creative optimisation. Co-led large-scale social media campaigns and partnership work, including award-winning creative.

Freelance Digital Marketing & Social Media Consultant at Adrians Wall Campsite / Adventure Drinks / The Gainford Group

January 1, 2024 - June 30, 2024

Designed and executed multi-platform content strategies for clients, creating content and managing content calendars. Conducted SEO audits to improve rankings using web copy, link building, keyword research, and blog posts. Used Sprout Social for cross-platform scheduling, community management, and transparent data-driven campaign reporting. Worked with both small family-owned businesses and larger hospitality organisations across a range of budgets.

Freelance Digital Marketing & Social Media Consultant at The Gainford Group / Adrian’s Wall Campsite / Adventures Drinks / C/ The Gainford Group

January 1, 2024 - June 30, 2024

Designed and executed multi-platform content strategies for clients, created content, and managed content calendars. Conducted SEO audits and improved rankings through web copy, link building, keyword searches, and blog posts. Used Sprout Social for cross-platform scheduling, community management, and transparent data-led reporting for clients. Improved strategic content decisions based on performance insights.

About Curriculum Vitae Work Experience at LWC Drinks

January 1, 2024 - June 30, 2024

Provided social media and digital marketing support including multi-platform content strategy and execution, content calendar management, and SEO audits (web copy, link building, keyword research, and blog improvements). Used Sprout Social for scheduling and community management, and produced transparent, data-led reporting to improve strategic content decisions. Worked with both small family-owned businesses and larger hospitality organizations across different budgets.

Social Media Marketing Executive / Social Media Marketing lead at WCD Drinks

January 1, 2022 - January 24, 2024

Managed multi-brand social media portfolios across corporate and consumer channels. Served as operational lead for major campaigns and influencer events, handling logistics and onsite coordination to ensure creative and strategic requirements were delivered on time. Directed photo and video shoots end-to-end, managed external creative agency briefs and assets approvals, and spearheaded influencer marketing. Ran paid social campaigns across Meta and supported internal teams with social media training aligned to brand voice and customer engagement goals.

Curation / Social Media & Digital Marketing Intern (e-commerce, content, analytics, copywriting) at Wok / In-house internships (company referenced as Hands-on in the resume)

January 1, 2022 - April 30, 2022

Hands-on experience in e-commerce involving copywriting, content creation, and analytics. Supported campaign and content planning activities to improve digital performance and reporting.

Duty Manager / Event Social Media lead at The Friendship Inn

September 1, 2021 - January 22, 2022

Held full operational responsibility for teams (up to 9), including staff rota planning, training, onboarding, and formal people-management matters such as performance concerns, absences, and sickness. Took over venue social media and increased engagement and footfall. Led community initiatives using the venue as a platform for fundraising donations to local charities, food banks, and women’s shelters.

Part-time Content Creator / Copywriter at Frank Entertainment

May 1, 2021 - January 22, 2022

Delivered content creation and copywriting.

Wembley / The Friendsh ip Inn, Duty Manager (venue social media lead) at Frank Entertainment / The Friendship Inn

September 18, 2018 - January 22, 2022

Full operational responsibility for teams up to nine; managed staff rotas, training, and onboarding, and handled formal HR/people matters including performance concerns, absences, and sickness. Took over venue social media, increasing engagement and footfall. Led community initiatives using the venue as a platform to raise donations for local charities, food banks, and women’s shelters. Also created content and copywriting as part of part-time entertainment work.