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I'm a Google Ads and CRO specialist with 4+ years of experience managing $7M+ in ad spend across 25+ businesses in New Zealand, Australia, the United States, and the Middle East. I focus on lead generation, funnel optimization, and measurable ROI across insurance, solar, local business, and real estate verticals. I love turning data into action and collaborating with teams to scale performance through thoughtful experimentation and precise conversion tracking. In every project, I blend strategic thinking with hands-on optimization—from campaign architecture and keyword intent to landing page CRO and analytics dashboards. My goal is to deliver scalable, high-quality leads and a clear ROI for clients while continuously refining processes and reporting for transparency.…I'm a Google Ads and CRO specialist with 4+ years of experience managing $7M+ in ad spend across 25+ businesses in New Zealand, Australia, the United States, and the Middle East. I focus on lead generation, funnel optimization, and measurable ROI across insurance, solar, local business, and real estate verticals. I love turning data into action and collaborating with teams to scale performance through thoughtful experimentation and precise conversion tracking. In every project, I blend strategic thinking with hands-on optimization—from campaign architecture and keyword intent to landing page CRO and analytics dashboards. My goal is to deliver scalable, high-quality leads and a clear ROI for clients while continuously refining processes and reporting for transparency.

MD ALIMUL ISLAM EMON

PPC Manager, Digital Marketer, Growth Marketer, +4

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I'm a Google Ads and CRO specialist with 4+ years of experience managing $7M+ in ad spend across 25+ businesses in New Zealand, Australia, the United States, and the Middle East. I focus on lead generation, funnel optimization, and measurable ROI across insurance, solar, local business, and real estate verticals. I love turning data into action and collaborating with teams to scale performance through thoughtful experimentation and precise conversion tracking. In every project, I blend strategic thinking with hands-on optimization—from campaign architecture and keyword intent to landing page CRO and analytics dashboards. My goal is to deliver scalable, high-quality leads and a clear ROI for clients while continuously refining processes and reporting for transparency.…I'm a Google Ads and CRO specialist with 4+ years of experience managing $7M+ in ad spend across 25+ businesses in New Zealand, Australia, the United States, and the Middle East. I focus on lead generation, funnel optimization, and measurable ROI across insurance, solar, local business, and real estate verticals. I love turning data into action and collaborating with teams to scale performance through thoughtful experimentation and precise conversion tracking. In every project, I blend strategic thinking with hands-on optimization—from campaign architecture and keyword intent to landing page CRO and analytics dashboards. My goal is to deliver scalable, high-quality leads and a clear ROI for clients while continuously refining processes and reporting for transparency.

Available to hire

I’m a Google Ads and CRO specialist with 4+ years of experience managing $7M+ in ad spend across 25+ businesses in New Zealand, Australia, the United States, and the Middle East. I focus on lead generation, funnel optimization, and measurable ROI across insurance, solar, local business, and real estate verticals. I love turning data into action and collaborating with teams to scale performance through thoughtful experimentation and precise conversion tracking.

In every project, I blend strategic thinking with hands-on optimization—from campaign architecture and keyword intent to landing page CRO and analytics dashboards. My goal is to deliver scalable, high-quality leads and a clear ROI for clients while continuously refining processes and reporting for transparency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Google Ads Manager at NECTR Australia

October 1, 2024 - Present

Resolves conversion tracking issues and strengthens Smart Bidding signals to improve automation accuracy and lead consistency at scale. Scaled qualified homeowner leads from 18 to 2,700+ by restructuring campaign architecture, refining keyword intent (TOF/MOF/BOF), and adding 150+ negative keywords. Rebuilt Search and Performance Max campaigns for an Australian solar brand, cutting CPA from $441 to $16.28 (96% reduction) over 5 months.

Digital Marketing Manager at FLY ME HIGH

April 1, 2025 - Present

Lead performance marketing strategy across a portfolio of lead generation businesses in NZ, Ireland, and Bali; spanning life insurance, income protection, real estate, and solar verticals. Manage Google Ads campaigns across Search, Performance Max, Demand Gen, and YouTube with focus on traffic quality and cost-per-lead reduction. Drive Conversion Rate Optimization across landing pages and ad funnels to improve lead quality for agent callback pipelines.

Top Rated Google Ads Expert at Upwork (FREELANCE)

January 1, 2023 - Present

Rebuilt Google Ads and conversion tracking infrastructure for multiple clients, delivering measurable improvements in lead volume, CPA, and campaign signal quality. Maintained $2K+ total earnings across fixed-price and hourly engagements, with rapid response times and high client satisfaction.

Google Ads Manager at NECTR Australia (Remote)

October 1, 2024 - Present

Resolved conversion tracking issues and strengthened Smart Bidding signals to improve automation accuracy and lead consistency at scale. Scaled qualified homeowner leads from 18 to 2,700+ by restructuring campaign architecture, refining keyword intent (TOF/MOF/BOF), and adding 150+ negative keywords to eliminate non-commercial traffic. Rebuilt Search and Performance Max campaigns for an Australian solar brand, cutting CPA from $441 to $16.28 — a 96% reduction — across a 5-month optimization engagement.

Top Rated Google Ads Expert at UPWORK (FREELANCE) Remote

January 1, 2023 - Present

Maintained $2K+ total earnings across fixed-price and hourly engagements, with an average response time of 0–4 hours and open-to-contract availability. Specialized in Performance Max, Search, and Demand Gen campaign builds—with a consistent focus on conversion tracking, traffic quality, and cost-per-lead reduction. Rebuilt Google Ads and conversion tracking infrastructure for multiple clients, delivering measurable improvements in lead volume, CPA, and campaign signal quality. Consistently received 5-star feedback for clear communication and results.