MD ALIMUL ISLAM EMON
I'm a Google Ads and CRO specialist with 4+ years of experience managing $7M+ in ad spend across 25+ businesses in New Zealand, Australia, the United States, and the Middle East.
About
I’m a Google Ads and CRO specialist with 4+ years of experience managing $7M+ in ad spend across 25+ businesses in New Zealand, Australia, the United States, and the Middle East. I focus on lead generation, funnel optimization, and measurable ROI across insurance, solar, local business, and real estate verticals. I love turning data into action and collaborating with teams to scale performance through thoughtful experimentation and precise conversion tracking.
In every project, I blend strategic thinking with hands-on optimization—from campaign architecture and keyword intent to landing page CRO and analytics dashboards. My goal is to deliver scalable, high-quality leads and a clear ROI for clients while continuously refining processes and reporting for transparency.
- 3 years' experience
- Joined May 2026
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Real Estate & Construction
- Software & Internet
- Other
- Travel & Hospitality
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Work experience· 5 roles
Lead performance marketing strategy across a portfolio of lead generation businesses in NZ, Ireland, and Bali; spanning life insurance, income protection, real estate, and solar verticals. Manage Google Ads campaigns across Search, Performance Max, Demand Gen, and YouTube with focus on traffic quality and cost-per-lead reduction. Drive Conversion Rate Optimization across landing pages and ad funnels to improve lead quality for agent callback pipelines.
Resolved conversion tracking issues and strengthened Smart Bidding signals to improve automation accuracy and lead consistency at scale. Scaled qualified homeowner leads from 18 to 2,700+ by restructuring campaign architecture, refining keyword intent (TOF/MOF/BOF), and adding 150+ negative keywords to eliminate non-commercial traffic. Rebuilt Search and Performance Max campaigns for an Australian solar brand, cutting CPA from $441 to $16.28 — a 96% reduction — across a 5-month optimization engagement.
Resolves conversion tracking issues and strengthens Smart Bidding signals to improve automation accuracy and lead consistency at scale. Scaled qualified homeowner leads from 18 to 2,700+ by restructuring campaign architecture, refining keyword intent (TOF/MOF/BOF), and adding 150+ negative keywords. Rebuilt Search and Performance Max campaigns for an Australian solar brand, cutting CPA from $441 to $16.28 (96% reduction) over 5 months.
Education· 6
Certifications and awards· 12
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