I’m Eric Moncaleano, a Creative Director, art director, copywriter, and brand storyteller with over 15 years of experience leading creative ideas and direction for major U.S. brands, supported by deep global agency experience. I work across digital, social, film, experiential, and emerging platforms, shaping brand narratives that travel across markets and drive real business results. I build strong client partnerships, guide teams to deliver award-winning work, and turn complex business challenges into work people notice, connect with, and talk about. I lead multidisciplinary teams, mentor clients, and guide projects from concept to delivery, ensuring creative excellence and measurable impact across multi-market campaigns.

Eric Moncaleano

I’m Eric Moncaleano, a Creative Director, art director, copywriter, and brand storyteller with over 15 years of experience leading creative ideas and direction for major U.S. brands, supported by deep global agency experience. I work across digital, social, film, experiential, and emerging platforms, shaping brand narratives that travel across markets and drive real business results. I build strong client partnerships, guide teams to deliver award-winning work, and turn complex business challenges into work people notice, connect with, and talk about. I lead multidisciplinary teams, mentor clients, and guide projects from concept to delivery, ensuring creative excellence and measurable impact across multi-market campaigns.

Available to hire

I’m Eric Moncaleano, a Creative Director, art director, copywriter, and brand storyteller with over 15 years of experience leading creative ideas and direction for major U.S. brands, supported by deep global agency experience. I work across digital, social, film, experiential, and emerging platforms, shaping brand narratives that travel across markets and drive real business results. I build strong client partnerships, guide teams to deliver award-winning work, and turn complex business challenges into work people notice, connect with, and talk about.

I lead multidisciplinary teams, mentor clients, and guide projects from concept to delivery, ensuring creative excellence and measurable impact across multi-market campaigns.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
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Language

English
Fluent
Spanish; Castilian
Fluent
Italian
Advanced
French
Beginner
German
Beginner

Work Experience

Executive Creative Director at REVEL8 Global
January 1, 2025 - Present
Lead multidisciplinary teams across the U.S. and Europe to deliver integrated brand campaigns for global clients including Netflix, JUUL, Haypp, and 1834 Taverne Lafayette. Shape creative strategy, positioning, and narrative development from concept to delivery. Oversee creative teams, develop client-ready presentations, and build visual systems that align creative vision with business and brand goals. Manage executive-level client relationships, ensuring alignment, creative excellence, and long-term growth objectives.
Creative Director (Freelance) at Valencia, Spain
January 1, 2023 - January 1, 2025
Led strategic direction and creative ideation for Netflix and other major brands, developing UX/UI app interfaces, narrative frameworks, and campaign architecture. Collaborated with agency and in-house teams to define positioning, pitch-winning concepts, and consistent brand experiences across touchpoints. Mentored teams across Europe and the U.S. to elevate craft, collaboration, and conceptual thinking.
Executive Creative Director at Public Label
January 1, 2020 - January 1, 2022
Oversaw and mentored a 40-person creative department across North America including art directors, writers, designers, editors, strategists, and digital specialists. Led new business efforts that doubled agency revenue and attracted clients such as Ford Bronco, LVMH/Moët Hennessy, Dryers, and Planterra (OZO). Led the agency’s rebrand and repositioning, strengthening creative, strategic, and digital capabilities. Directed creative ecosystems across digital, social, film, retail, and experiential, producing award-winning work recognized for clarity, craft, and measurable business impact.

Education

Bachelor of Fine Arts at Florida Atlantic University
November 30, 1994 - January 30, 1998

Qualifications

Leading Teams in the Digital Age
August 21, 2017 - October 21, 2017
How workplaces are changing and the essentials of modern teamwork. Reflection and self-awareness to work effectively with others and get more done. Techniques for building culture that accelerates a team toward its goals. Workshops and tools to make a team more creative and effective. Facilitation and coaching techniques to bring out the best in members
What is Social?
August 28, 2017 - October 31, 2017
"What is Social?" is a high-impact, hands-on course from Northwestern University designed to transform social media into a professional business asset. As the foundational course in the Social Media Marketing Specialization, it guides executives through the digital revolution's disruption of the marketplace, teaching professional personas and defining high-value target audiences. Blending theoretical insights on Big Data and social trends with practical assignments, the course empowers participants to create an immediately applicable social strategy to grow brands and market share.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Travel & Hospitality