Available to hire
I’m a strategic and results-driven Marketing Leader with 7+ years of progressive experience, renowned for leveraging AI-powered innovation and data-driven frameworks to accelerate revenue growth, enhance market leadership, and drive transformation.
I excel at building and scaling high-performing cross-functional teams, owning full-funnel marketing, and delivering measurable ROI across SaaS, Fintech, and E-commerce. I’m passionate about turning customer insights into scalable growth and collaborating with leadership to shape product and go-to-market strategy.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Lead, Marketing at Oriserve
July 1, 2024 - PresentGen AI-first brand strategy and rebranding; positioned Oriserve as a 'conversational AI leader' with AI consulting as a core USP, delivering 120+ MQLs monthly and a 2.5x lift in customer engagement. Optimized sales cycle with new strategy docs, collaterals, and pricing tools, cutting pre-sales time by 50%. Established a robust competitive intelligence framework with monthly battlecards guiding real-time pricing and messaging shifts, enabling 6 enterprise closes against incumbents. Launched strategic partnerships for white-labeling and expanded channels, and built a 7-member cross-functional marketing team with clear RACI and onboarding under 60 days. Implemented a Marketing Operating System with lead scoring, ROI calculators, and customer feedback loops aligned to C-suite KPIs. Initiated customer expansion and advocacy programs, and identified a $2.1B voice-bot opportunity driving resource realignment to accelerate enterprise deals.
AVP, Marketing at Vayana
June 1, 2024 - September 22, 2025Managed multi-crore digital budgets (₹50L+ annually) across LinkedIn, Google, and Facebook, achieving a 7:1 ROAS and 40% pipeline growth for the GST vertical. Led 360° campaigns for revenue growth from ₹9 Cr to ₹25 Cr (165%). Owned the Atlas API Marketplace GTM from launch to sales, securing 1M+ API calls and partnering with 12+ CRM/ERP integrators. Drove ASEAN/Middle East expansion with geo-targeted campaigns, reducing CAC by 35% and boosting MQL-to-SQL by 50%. Conducted 270+ customer interviews to refine features, increasing flagship product utilization by 18%. Launched 'Good Business Score' onboarding 40,000 SMEs and 6,000 quarterly active users. Overhauled website/content strategy, tripling organic leads and improving conversion by 75%. Won 8 global branding awards and led AI-powered cross-sell using GPT chatbots, generating $1.2M pipeline. Initiated 'V-Gyani' knowledge-sharing series to triple cross-functional project participation.
Digital Marketing Head at Lessdeal
April 1, 2019 - September 22, 2025Drove 4x sales growth, 70% repeat purchases, and a 65% lift in customer lifetime value through targeted retention campaigns. Achieved ₹15 Lakh/year savings by building in-house CRM and inventory tooling. Scaled organic traffic 6x in 5 quarters through strategic SEO and content initiatives.
Digital Marketing Executive at Millenium Multimedia
April 1, 2019 - September 22, 2025Consistently increased organic traffic 20–50% and conversions 15%+ for agency clients through keyword optimization and UI redesigns; improved session duration by 2+ minutes.
Lead, Marketing at Oriserve
July 1, 2024 - PresentLed Gen AI-first brand strategy and rebranding, positioning Oriserve as a conversational AI leader and embedding AI consulting as a core USP, yielding 120+ monthly MQLs and a 2.5x increase in customer engagement (NPS). Engineered sales strategy documents, new collaterals, and pricing tools, reducing pre-sales cycle by 50% and speeding enterprise closures. Built a robust competitive intelligence framework with monthly battlecards and aligned SWOTs, enabling real-time price and messaging shifts that closed 6 enterprise deals. Established strategic partnerships for white-labelling, created partner education programs, and scaled a 7-person cross-functional marketing team with <60-day onboarding. Implemented MOS including lead scoring and ROI calculators, driving KPI alignment with the C-suite. Launched customer expansion and advocacy initiatives and identified a $2.1B voice-bot opportunity via stakeholder interviews, guiding resource allocation to accelerate enterprise deals.
AVP, Marketing at Vayana
June 1, 2024 - September 22, 2025Orchestrated ROAS optimization and pipeline growth across ₹50L+ annual budgets on LinkedIn, Google, and Facebook, achieving 7:1 ROAS and 40% pipeline growth for the primary supply chain finance unit. Led 360° campaigns for the GST vertical, delivering a 165% revenue surge (₹9 Cr to ₹25 Cr). Owned the Atlas API Marketplace GTM, securing the first 1M+ API calls and partnering with 12+ CRM/ERP implementation partners. Directed ASEAN/Middle East campaigns with localized creatives, reducing CAC by 35% and improving MQL-to-SQL by 50%. Conducted 270+ customer interviews to refine features, increasing flagship product utilization by 18%. Launched 'Good Business Score' with 40,000 SMEs and 6,000 quarterly active users; led a website/content overhaul that tripled organic leads and boosted conversions by 75%. Drove award-winning branding and piloted AI-driven cross-sell with GPT chatbots linked to data lakes, generating $1.2M+ pipeline. Initiated 'V-Gyani' knowledge-sharing program increas
Digital Marketing Head at Lessdeal
April 1, 2019 - September 22, 2025Led Growth & Retention initiatives, driving 4x sales growth, a 70% rise in repeat purchases, and a 65% uplift in Customer Lifetime Value through targeted retention campaigns. Achieved ₹15 Lakhs/year in savings by developing in-house CRM and inventory management tools. Scaled organic traffic 6x via strategic SEO and content initiatives.
Digital Marketing Executive at Millenium Multimedia
April 1, 2019 - September 22, 2025Consistently increased organic traffic by 20-50% and conversions by 15%+ for agency clients through strategic keyword optimization and UI redesigns; improved session duration by 2+ minutes.
Education
MBA (Marketing) at IMT Ghaziabad
January 11, 2030 - September 22, 2025B.E. (Electrical & Electronics) at CSVTU
January 11, 2030 - September 22, 2025MBA (Marketing) at IMT Ghaziabad
January 11, 2030 - September 22, 2025B.E. (Electrical & Electronics) at CSVTU
January 11, 2030 - September 22, 2025Qualifications
Industry Experience
Software & Internet, Financial Services, Retail, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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