I am a strong commercial and creative leader and designer with an in-depth knowledge of the full brand and development process and critical path, renowned for fashion and trend insight. I have true multi-product knowledge, with experience across all apparel and accessory categories and a proven ability to switch from strategic business planning to designing and directing collaborative branded collections with ease and passion, while inspiring and managing teams. I also bring excellent knowledge of Microsoft Office and Adobe Creative Suite and am highly motivated to learn and implement new processes within the fashion world. I have led and contributed to multi-brand projects across womenswear, menswear, and kidswear, including collaboration and licensing work with top retailers and brands, managing design, trend, CAD, print, and packaging across global supply chains.

Emma Horton

I am a strong commercial and creative leader and designer with an in-depth knowledge of the full brand and development process and critical path, renowned for fashion and trend insight. I have true multi-product knowledge, with experience across all apparel and accessory categories and a proven ability to switch from strategic business planning to designing and directing collaborative branded collections with ease and passion, while inspiring and managing teams. I also bring excellent knowledge of Microsoft Office and Adobe Creative Suite and am highly motivated to learn and implement new processes within the fashion world. I have led and contributed to multi-brand projects across womenswear, menswear, and kidswear, including collaboration and licensing work with top retailers and brands, managing design, trend, CAD, print, and packaging across global supply chains.

Available to hire

I am a strong commercial and creative leader and designer with an in-depth knowledge of the full brand and development process and critical path, renowned for fashion and trend insight. I have true multi-product knowledge, with experience across all apparel and accessory categories and a proven ability to switch from strategic business planning to designing and directing collaborative branded collections with ease and passion, while inspiring and managing teams. I also bring excellent knowledge of Microsoft Office and Adobe Creative Suite and am highly motivated to learn and implement new processes within the fashion world.

I have led and contributed to multi-brand projects across womenswear, menswear, and kidswear, including collaboration and licensing work with top retailers and brands, managing design, trend, CAD, print, and packaging across global supply chains.

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Language

English
Fluent

Work Experience

Creative Consultant at Independent / Freelance (Creative Consultant for multiple retailers and brands)
August 1, 2020 - Present
Lead end-to-end creative strategy for a range of retailers and brands, covering ideation, trend forecasting, CAD development, print and graphics, tech packs, and production. Managed internal and external teams, maintained brand sign-off, and steered brand concepts from inception to market. Onboarded and managed supplier relationships, and developed elevated packaging and brand identity. Collaborated with talent partners on brand concepts, positioning, and sourcing.
EU Senior Design Manager at Li & Fung (Global Brands Group)
August 1, 2020 - October 20, 2025
Led a global creative team across multiple product categories, developing CAD collections for fast-fashion accounts and driving cross-category collaboration. Directed design direction to drive revenue, managed budgets, and planned seasonal/annual strategy and forecasts. Built and nurtured relationships with key retailers and factories to diversify collections and strengthen market position.
Womenswear Lead Designer at The Walt Disney Company
June 1, 2017 - October 20, 2025
Direct-to-retail designer and product manager across key retailers, hands-on from trend and silhouette through to print/graphic and sourcing/tech packs. Acted as business trend lead for internal and external presentations and led retailer showcases to maximise business opportunities.
Designer at Crystal Martin International
December 1, 2011 - October 20, 2025
Designed and sourced collections of womenswear soft separates, managed critical path timelines, and approved fabrics, prints, colour, and trims. Used digital pattern cutting programs to realise concepts from sketch to production.
Creative Consultant at Freelance / Creative Consultant (Various brands and retailers)
August 1, 2020 - Present
Provide end-to-end creative strategy and collaborative collections for multiple brands. Lead ideation, trend forecasting, CAD/garment development, prints and graphics, tech packs and production sign-off. Elevate packaging, branding, and identity; onboard and manage factories; coordinate licenses and licensor partners; lead internal and external creative teams; deliver seasonal strategy, forecasts, and costed business plans across wholesale accounts. Clients include LOCI, Reebok, Orla Kiely, Christian Lacroix, Julien MacDonald, Markus Lupfer, ELLE, and NDA talent.
EU Senior Design Manager at Li & Fung (Global Brands Group)
July 1, 2017 - August 1, 2020
Led, developed and mentored a global creative team across all levels. Hands-on CAD collection creation for garments, graphics and prints to set the tone for the wider team. Directed cross-category fast-fashion ranges for major retailers, resulting in significant revenue growth (including doubling the business for the UK’s top account). Managed budgets and collaborated with merchandisers to plan and deliver.
Adult Lead Designer at The Walt Disney Company
January 1, 2012 - June 1, 2017
Direct-to-retail designer and product manager across several key retailers. Hands-on design from trend and silhouette through to print/graphic and sourcing/tech packs. Led business trend presentations and internal/external retailer showcases, maximizing business opportunities.
Designer at Crystal Martin International
July 1, 2004 - December 1, 2011
Designed and sourced women’s wear and men’s wear soft separates. Managed critical path, approved fabrics, prints, color and trims; used digital pattern cutting programs.

Education

Add your educational history here.

Qualifications

HND Fashion Technology
January 1, 2002 - January 1, 2004
HND Fashion Technology
January 1, 2002 - January 1, 2004

Industry Experience

Retail, Professional Services, Media & Entertainment, Manufacturing