Founder & Lead Designer at Mello - Web Design Agency

Founded and shipped AI-assisted onboarding agents that boosted new-user engagement by 22% and reduced drop-off rates by 18% across 5,000+ monthly active users, transforming static walkthroughs into interactive, motion-based experiences that improved customer success. Led conversion-optimization initiatives for landing pages, achieving measurable uplift and aligning with sales goals. Transformed static reports into real-time, data-driven visualizations for 3,200+ users, improving task efficiency and reducing time-to-insight. Shipped high-fidelity prototypes and established a motion-design framework used across multiple products to guide storytelling in fintech UX. Partnered with engineers to implement AI-generated content flows across 15+ user workflows, increasing trust and activation metrics.

Remote Product Designer at Mello - Web Design Agency

Shipped 14 high-converting landing pages for 8 client projects, averaging a 24% conversion-rate improvement (2.2% to 2.7%), generating $240K in renewed contracts through data-informed UX and sales-enablement collaboration. Crafted immersive experiences for enterprise SaaS, elevating customer engagement and delivering cohesive user journeys across products. Collaborated with 12 engineers across 6 projects to design fluid transitions and interactive motion systems that reduced page load time by 40% and increased completion rates by 27% through iterative prototyping and feedback loops. Created 63+ rapid prototypes and proof-of-concepts using Figma and Framer, enabling clients to visualize and validate concepts early in the design process. Produced production-ready prototypes within 24-hour sprints for 22 client deliverables, maintaining quality under tight deadlines. Designed interaction patterns for 14 client products prioritizing user intent over vanity metrics, increasing session durat