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I’m Iqra Anwar, a professional digital marketer and content creator with a strong technical foundation and a conversion-first mindset. With 7+ years of experience, I build and manage end-to-end social media strategies that combine smart planning, creative storytelling, and performance optimization to help brands grow and generate revenue. I’ve led multi-channel social media operations across platforms like Facebook, Instagram, LinkedIn, and X, managing community engagement, paid campaigns (including Meta Ads), content calendars, and audience targeting. I enjoy working closely with designers, copywriters, videographers, and internal teams to deliver consistent, high-quality content while using data and analytics to continuously improve results.…I’m Iqra Anwar, a professional digital marketer and content creator with a strong technical foundation and a conversion-first mindset. With 7+ years of experience, I build and manage end-to-end social media strategies that combine smart planning, creative storytelling, and performance optimization to help brands grow and generate revenue. I’ve led multi-channel social media operations across platforms like Facebook, Instagram, LinkedIn, and X, managing community engagement, paid campaigns (including Meta Ads), content calendars, and audience targeting. I enjoy working closely with designers, copywriters, videographers, and internal teams to deliver consistent, high-quality content while using data and analytics to continuously improve results.

Iqra Anwar

Digital Marketer, Social Media Manager, Marketing Strategist, +3

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I’m Iqra Anwar, a professional digital marketer and content creator with a strong technical foundation and a conversion-first mindset. With 7+ years of experience, I build and manage end-to-end social media strategies that combine smart planning, creative storytelling, and performance optimization to help brands grow and generate revenue. I’ve led multi-channel social media operations across platforms like Facebook, Instagram, LinkedIn, and X, managing community engagement, paid campaigns (including Meta Ads), content calendars, and audience targeting. I enjoy working closely with designers, copywriters, videographers, and internal teams to deliver consistent, high-quality content while using data and analytics to continuously improve results.…I’m Iqra Anwar, a professional digital marketer and content creator with a strong technical foundation and a conversion-first mindset. With 7+ years of experience, I build and manage end-to-end social media strategies that combine smart planning, creative storytelling, and performance optimization to help brands grow and generate revenue. I’ve led multi-channel social media operations across platforms like Facebook, Instagram, LinkedIn, and X, managing community engagement, paid campaigns (including Meta Ads), content calendars, and audience targeting. I enjoy working closely with designers, copywriters, videographers, and internal teams to deliver consistent, high-quality content while using data and analytics to continuously improve results.

Available to hire

I’m Iqra Anwar, a professional digital marketer and content creator with a strong technical foundation and a conversion-first mindset. With 7+ years of experience, I build and manage end-to-end social media strategies that combine smart planning, creative storytelling, and performance optimization to help brands grow and generate revenue.

I’ve led multi-channel social media operations across platforms like Facebook, Instagram, LinkedIn, and X, managing community engagement, paid campaigns (including Meta Ads), content calendars, and audience targeting. I enjoy working closely with designers, copywriters, videographers, and internal teams to deliver consistent, high-quality content while using data and analytics to continuously improve results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Urdu

Advanced

English

Advanced

Work Experience

Digital Marketer / Social Media & Content (Techificent Projects) at Techificent

September 1, 2026 - Present

Supported project launches and ongoing growth by promoting app features, updates, and user journeys through social content for Easy Islam and Zero Q. Collaborated closely with internal teams and creative partners (designers, developers, video editors) to maintain brand consistency and deliver high-quality content.

Social Media Manager & Marketer at Techificent

January 1, 2021 - Present

Managed social & content operations for multiple projects under Techificent’s business narrative, including easy ইসলাম, Zero Q, WrapnBloom, and MujTq_Official. Planned and executed daily and monthly social media activities across Facebook, Instagram, LinkedIn, and X, with content calendars tailored to each project’s audience, industry, and campaign goals. Executed end-to-end digital campaigns using HubSpot, Buffer, and Mailchimp workflows to automate processes, support multi-channel content management, and drive measurable growth through data-backed optimization. Coordinated podcast promotion content and audience engagement initiatives, ensuring alignment with brand objectives and continuous performance improvement.

Social Media Manager at London Motor Sports Ltd / Home World Management Ltd / Plaza Chauffeurs Ltd / London Continental Car Hire / London Plaza Removals / London City Claims / London Affinity Vibez Pvt Ltd

September 1, 2017 - April 1, 2020

Provided social media management support across multiple UK sister/client companies, coordinating content planning, community management, and social performance tracking. Supported multi-platform publishing and paid campaign execution aligned with overall marketing and business goals, while collaborating with internal and external stakeholders to ensure brand consistency and timely delivery of campaign content.

Social Media Manager at Affinify Vibez (Sister/Client Companies across the UK)

September 1, 2017 - April 1, 2020

Managed all aspects of social media operations for Affinify Vibez and its six sister companies in the UK. Developed and executed SMM strategies covering goal setting, audience identification, platform selection, and content planning. Oversaw organizational social accounts across Facebook, X (Twitter), LinkedIn, and Instagram, writing platform-optimized short-form copy and maintaining monthly content calendars for consistent publishing. Planned, launched, and optimized multiple paid advertising campaigns based on daily client and business requirements, tracking performance using social analytics tools to monitor reach, engagement, conversions, and ROI. Collaborated with designers, copywriters, video producers, influencers, brand ambassadors, and partner organizations to deliver high-performing content and campaigns; supported application-based projects (e.g., Easy Islam and Zero Q) by promoting features, updates, and user journeys via social content.

Social Media Manager at Affinity Vibez (with sister/client companies in the UK)

September 1, 2017 - April 1, 2020

Owned social media operations across multiple UK-based sister companies and clients, including London Motor Sports Ltd, London Home World Management Ltd, Plaza Chauffeurs Ltd, London Continental Car Hire, Plaza Removals, London Claims, and London Affinity Vibez. Developed and executed social media marketing strategies aligned with business goals: goal setting, audience identification, platform selection, and content planning. Managed and optimized organizational accounts on Facebook, X, LinkedIn, and Instagram; created high-impact short-form copy for different platforms; maintained monthly content calendars for consistent publishing; and improved brand visibility through organic and paid initiatives. Planned, launched, and optimized multiple Meta ad campaigns, tracked performance using analytics tools (reach, engagement, conversions, ROI), and collaborated with designers, copywriters, video editors, influencers, and partner organizations to deliver on-brand, high-performing content.