I’m a senior designer with over two decades of experience in industrial design, UX, and service design, working at the intersection of physical and digital products. I’ve led design for Sony, Volvo, Ericsson, and Zeekr, helping transform complex ecosystems into clear, user-centered solutions.
My strength is bridging strategy with hands-on execution — from research, behavioral insight, and concept modeling to prototyping, visualization, and implementation. I’m equally at home in executive discussions as I am in team workshops, and I’m known for a collaborative style and clear design communication.
If you need a designer who can balance creativity with structure and deliver impactful results in consumer electronics, mobility, or industrial domains, I’d be happy to help.
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I was the lead designer behind the Sony SBH70, a lightweight, water-resistant wireless earphone designed for everyday use. The product combined comfort, durability, and a clean, minimal aesthetic — and was recognized internationally with the iF Design Award, Red Dot Award, and Good Design Japan Award in 2014.
Together with Volvo Bus Corporation we developed a new Identity Road Map and a Design Strategy to align different parts of the fast growing and fragmented company.
For GE Healthcare’s next-generation ÄKTA chromatography platform, focus was on the design strategy and conceptual industrial design — shaping a vision that merged advanced biotech engineering with clarity, usability, and future scalability. A design foundation built to support scientists at the frontlines of discovery.
- and so on and so on…
VISION-S is a road-ready prototype vehicle that seeks to contribute to the evolution of mobility by exploring not only how cars work and how they are made, but also the relationship between society and automobiles.
In this project I delivered not only the overall winning interior concept, but also focused on features as listed below.
Exterior concept studies, Interior concept studies, Interior trend research and benchmark, Front HVAC interaction and hardware design, In cabin infotainment UX concepts and hardware, interior Design for production, Interior illumination concept UX design and production, Buttons and switches UX and hardware, Loudspeaker hardware design, Ergonomic studies, Prototype building, 3D print and manual builds.
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