Available to hire
Creative Strategist and Copywriter for ecommerce brands, specialising in Meta ad creative strategy and email list management. I translate complex customer objections and high-stakes regulatory thinking into clear, KPI-focused messaging across full campaign calendars.
Over 10 years’ experience in financial complaints and investigation (Financial Ombudsman Service), followed by building ecommerce growth through Meta ad angle mining, email flow/campaign copy, A/B testing, and deliverability-led list management at Doorstep Drip and Loveaholic.
Experience Level
Work Experience
Copywriter & Creative Strategist at Doorstep Drip
April 1, 2024 - January 31, 2025Owned Meta ad creative strategy end-to-end: ad research, scripting, hook/angle mining and iterative copy development aligned to KPI performance. Conducted brand and customer deep research to identify new angles, objections and desires before writing copy. Wrote campaign and lifecycle flow copy (welcome, abandoned cart, post-purchase, win back) matching brand voice and customer stage. Implemented copy in Klaviyo and Omnisend. Managed list segmentation, growth and hygiene to protect deliverability and sustain engagement under strict deadlines.
Copywriter & Creative Strategist at Doorstep Drip (Apparel Ecommerce Brand)
April 1, 2024 - January 1, 2025Owned Meta ad creative strategy end-to-end: ad research, scripting, hooks, angle mining and iterative copy testing. Conducted brand and customer deep research to identify new angles, objections and desires, then translated findings into campaign and customer-lifecycle copy (welcome emails, abandoned cart, post-purchase and win-back), aligned to brand voice and stage. Uploaded all copy into Klaviyo and Omnisend. Owned list segmentation, growth and hygiene to maintain deliverability and engagement, while managing full campaign calendars under strict deadlines with regulatory awareness built from prior financial compliance experience.
Copywriter & Email List Manager at Loveaholic (Apparel Ecommerce Brand)
January 1, 2023 - June 1, 2023Managed the email marketing calendar from deliverability through campaign planning. Wrote campaign and flow copy using brand voice and customer research as core KPIs. Ran A/B tests on subject lines, send times and CTAs to validate decisions rather than relying on best-practice assumptions. Worked directly with the founder to keep email strategy aligned with brand and promotional calendars. Supported ESP tech setup and produced weekly strategy reports to evaluate performance.
Adjudicator - Grade II, Financial Ombudsman Service at Financial Ombudsman Service
September 1, 2012 - August 31, 2022Investigated and resolved complaints partially between financial institutions and consumers to ensure compliance with FCA regulations. Analysed relevant business policy and regulation per case, authored clear outcome reports and explained findings to consumers directly by phone. Managed large case loads independently under strict deadlines, while mentoring colleagues and providing quality assurance across the team. Recognised as a knowledge-sharer and productivity lead; networked with ombudsman and internal experts on best practice for complex technical cases.
Adjudicator - Grade II (Financial Ombudsman Service) at Financial Ombudsman Service
September 1, 2012 - August 1, 2022Investigated and resolved complaints partially between financial institutions and their consumers to ensure compliance with FCA regulations. Analysed business policy and relevant regulation for each case, produced clear outcome reports, and communicated findings directly to consumers by phone. Managed large case loads independently under strict deadlines and mentored colleagues while providing quality assurance across the team. Recognised as a team knowledge sharer and productivity lead, sharing best practices across the organisation on complex technical cases.
Senior Paralegal and Case Executive at Lawman’s Solicitors
October 1, 2010 - August 31, 2012Composed legal documents including witness statements, bail applications and representations for contractual and related matters. Interviewed clients, witnesses and instructed expert witnesses in preparation for court. Prepared pre-trial bundles, attended Magistrates’ and Crown Court hearings, and took detailed notes of ongoing proceedings.
Senior Paralegal and Case Executive at Lawm an’s Solicitors
October 1, 2010 - August 1, 2012Composed legal documents including witness statements, bail applications and representations for various contractual issues. Interviewed clients, witnesses and instructed expert witnesses in preparation for court. Prepared pre-trial bundles and attended Magistrates and Crown Court proceedings, taking detailed notes of ongoing actions.
Paralegal at Equitable Solicitors
December 1, 2009 - October 1, 2010Supported six solicitors to ensure work was carried out efficiently and on time. Maintained a high level of attention to detail while analysing and drafting legal documentation.
Victim Care Officer at Victim Care Unit (Metropolitan Police)
June 1, 2008 - August 31, 2009Built and sustained relationships with the Metropolitan Police. Implemented service processes and service agreements to refer victims of various crimes.
Victim Care Officer at Victim Care Unit
June 1, 2008 - August 1, 2009Built and sustained relationships with the Metropolitan Police. Implemented service processes and service agreements to refer victims of various crimes.
Education
Graduate Diploma in Law (GDL) – Merit at University of Westminster
September 1, 2008 - June 1, 2009BA (Hons) Law – 2:2 at University of Hertfordshire
September 1, 2002 - July 1, 2007Graduate Diploma in Law (GDL) - Merit at University of Westminster
September 1, 2008 - June 1, 2009BA (Hons) Law - 2:2 at University of Hertfordshire
September 1, 2002 - July 1, 2007Qualifications
Industry Experience
Financial Services, Retail, Professional Services, Consumer Goods, Media & Entertainment
Experience Level
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