I'm a Senior Creative Director & Designer with 18+ years of experience across agency, in-house, and founder-led environments. I specialize in creative leadership for brands that need senior-level direction with hands-on execution. I've built long-term partnerships with multi-million-dollar companies, delivering scalable brand systems, apparel graphics, packaging, and commercially effective design.…

Eric Waetzig

PRO

I'm a Senior Creative Director & Designer with 18+ years of experience across agency, in-house, and founder-led environments. I specialize in creative leadership for brands that need senior-level direction with hands-on execution. I've built long-term partnerships with multi-million-dollar companies, delivering scalable brand systems, apparel graphics, packaging, and commercially effective design.…

Available to hire

I’m a Senior Creative Director & Designer with 18+ years of experience across agency, in-house, and founder-led environments. I specialize in creative leadership for brands that need senior-level direction with hands-on execution.

I’ve built long-term partnerships with multi-million-dollar companies, delivering scalable brand systems, apparel graphics, packaging, and commercially effective design.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Founder, Creative Director & Designer at Hardworth Design
January 1, 2020 - Present
Creative leadership with hands-on design execution; embedded Creative Director for multiple brands; owner of creative vision and delivery; branding, apparel graphics, packaging, and campaign creative from concept to production; founder and marketing partner collaboration aligned to business goals; scalable brand systems for merchandise, digital marketing, and retail; design-to-development collaboration with production-ready assets and HTML/CSS layouts; 5+ year partnerships with multiple multi-million-dollar companies. Selected clients include Liquid Death, Donut Media, Harley Davidson, Mythical, SAXX, Atwyld, Thrashin’ Supply, Troll Co. Clothing, Icon Motorsports, Revelry Supply.
Creative Director / Design Director at Arbor Collective
July 1, 2013 - May 1, 2024
Creative direction across snowboards, skateboards, apparel, bags, and footwear; team leadership of internal designers, illustrators, and external partners; cross-functional collaboration with product, sales, and marketing; B2B and B2C marketing assets supporting sell-in and retail sell-through; brand consistency across product, packaging, digital, and retail.
Senior Art Director at B-REEL
January 1, 2012 - July 1, 2013
Concept development and visual systems for interactive experiences; projects designed and produced from pitch through launch.
Senior Designer / Art Director at David & Goliath
January 1, 2007 - December 1, 2011
Integrated campaign creative across digital, print, and experiential; national and global brand work.
Graphic Designer / Art Director at Innov
January 1, 2005 - January 1, 2007
Interactive and print design; client, design, and development coordination.

Education

Bachelor of Fine Arts — Graphic Design at Art Institute of Atlanta
January 11, 2030 - March 20, 2026
Bachelor of Fine Arts — Graphic Design (Summa Cum Laude) at Art Institute of Atlanta
January 11, 2030 - March 20, 2026
Bachelor of Fine Arts — Graphic Design at Art Institute of Atlanta
January 11, 2030 - March 20, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Other, Software & Internet, Education, Consumer Goods

Skills

Experience Level