Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Social media manager and creative strategist with over 10 years of experience turning brands into conversations people care about. I blend strategy, storytelling and style to build & manage content that connects, converts and elevates the customer experience. Experienced in managing marketing campaigns, influencer collaborations, multi-location content strategy, creative direction, paid ads, & so much more.…Social media manager and creative strategist with over 10 years of experience turning brands into conversations people care about. I blend strategy, storytelling and style to build & manage content that connects, converts and elevates the customer experience. Experienced in managing marketing campaigns, influencer collaborations, multi-location content strategy, creative direction, paid ads, & so much more.

Erica Ditton

Social Media Manager, Creative Director, Content Creator, +4





Social media manager and creative strategist with over 10 years of experience turning brands into conversations people care about. I blend strategy, storytelling and style to build & manage content that connects, converts and elevates the customer experience. Experienced in managing marketing campaigns, influencer collaborations, multi-location content strategy, creative direction, paid ads, & so much more.…Social media manager and creative strategist with over 10 years of experience turning brands into conversations people care about. I blend strategy, storytelling and style to build & manage content that connects, converts and elevates the customer experience. Experienced in managing marketing campaigns, influencer collaborations, multi-location content strategy, creative direction, paid ads, & so much more.

Available to hire

Social media manager and creative strategist with over 10 years of experience turning brands into conversations people care about. I blend strategy, storytelling and style to build & manage content that connects, converts and elevates the customer experience. Experienced in managing marketing campaigns, influencer collaborations, multi-location content strategy, creative direction, paid ads, & so much more.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder, Freelance Social Media Strategist & Creator at Erica Ditton Creative Studios

January 1, 2026 - Present

Lead social media strategy, UGC and content for brands across hospitality, beauty, travel & more. Manage content calendars, short-form video, and on-site shoots to drive growth and engagement. Collaborate with clients on brand voice, campaign and creative direction, while overseeing influencer partnerships, paid promotions, and performance tracking.

Head of Marketing at Matador Restaurants

April 1, 2024 - January 1, 2026

Oversee all marketing for 12 Matador locations across 5 states; lead in strategy, content, design, paid ads, influencer partnerships, copy, editing and campaign direction. Grew the Instagram following from 8k to over 20k in one year while elevating overall storytelling, events and digital presence.

Creative Director at Various Companies

January 1, 2014 - January 1, 2021

Managed creative direction for Pilgrim Coffeehouse, Loveland Coffee and Immaculate Consumption; led in social media, graphic design, merchandising, and public/private events. Built campaigns and experiences that pushed each brand into its highest-revenue seasons and earned standout recognition.

Creative Director at Pilgrim Coffeehouse; Loveland Coffee; Immaculate Consumption

January 1, 2014 - January 1, 2021

Managed creative direction for Pilgrim Coffeehouse, Loveland Coffee and Immaculate Consumption, led social media, graphic design, merchandise, and public/private events. Built campaigns and experiences that pushed each brand to its highest-revenue seasons and earned standout recognition.

Event Coordinator at Multiple Clients

April 1, 2013 - Present

Plan and execute weddings and community events from start to finish, craft timelines, manage budgets, coordinate vendors and direct day-of logistics with calm, clear communication. Partner with local non profits to lead events and social media marketing, while maintaining strong client relationships and using post-event analytics to refine and elevate future experiences.

Marketing Manager at Matador Restaurants

April 1, 2024 - Present

Oversee all marketing for 12 Matador locations across 5 states, lead in strategy, content, design, paid ads, influencer and UGC partnerships, copy, editing and campaign direction. Grew Instagram following from 8k to 18.5k in one year while elevating overall storytelling, events and digital presence.

Social Media Director at Steele Salon

August 1, 2024 - Present

From a blank slate, built a recognizable brand presence through content featuring salon atmosphere, services, AVEDA products and Barbour apparel. Lead strategy, design, campaigns, trainings, events, partnerships and high-profile influencer work, earning engagement and recognition from AVEDA, Barbour and other featured brands.