I'm a Social Media Manager and Strategist with a passion for helping brands turn ideas into content that connects, converts, and builds community. With experience across retail, beauty, healthcare, hospitality, construction, and lifestyle brands, I create data-driven social strategies, compelling content, and campaigns that align with business goals. From content planning and copywriting to creative direction and analytics, I enjoy helping businesses grow their online presence through intentional, engaging marketing that delivers results.…

Erica Goodwine

I'm a Social Media Manager and Strategist with a passion for helping brands turn ideas into content that connects, converts, and builds community. With experience across retail, beauty, healthcare, hospitality, construction, and lifestyle brands, I create data-driven social strategies, compelling content, and campaigns that align with business goals. From content planning and copywriting to creative direction and analytics, I enjoy helping businesses grow their online presence through intentional, engaging marketing that delivers results.…

Available to hire

I’m a Social Media Manager and Strategist with a passion for helping brands turn ideas into content that connects, converts, and builds community. With experience across retail, beauty, healthcare, hospitality, construction, and lifestyle brands, I create data-driven social strategies, compelling content, and campaigns that align with business goals. From content planning and copywriting to creative direction and analytics, I enjoy helping businesses grow their online presence through intentional, engaging marketing that delivers results.

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Education

Business Administration - Marketing at University of Houston Downtown
August 1, 2015 - December 1, 2021

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