With nearly a decade of experience across both agency and in-house roles, I’ve had the chance to work extensively with some of Australia’s most recognisable brands including Qantas, Woolworths, and Nib. This experience gave me a strong understanding of how to translate brand strategy into meaningful campaigns, digital experiences, and cohesive design across multiple channels. Earlier this year, I transitioned into freelance work, applying that knowledge to help emerging businesses in Sydney and Brisbane grow. Since then, I’ve led end-to-end branding projects for a hospitality venue, an athleisure label, a gym studio, and an e-commerce platform, working hands-on with developers, founders, and internal teams to bring each brand to life. This shift made it clear that I thrive in environments with multiple moving parts - managing stakeholders, keeping timelines and budgets on track, and balancing creativity with practical execution. Years in fast-paced agency settings have made adapting quickly, leading conversations, and guiding decision-making feel natural. I approach every project with curiosity, responsibility, and passion. I thrive on challenges, trust myself to find solutions, and enjoy transforming complex problems into meaningful creative work. While I’m currently based in Sydney, I’m fully equipped for remote collaboration and have experience working efficiently and independently in that setup.…With nearly a decade of experience across both agency and in-house roles, I’ve had the chance to work extensively with some of Australia’s most recognisable brands including Qantas, Woolworths, and Nib. This experience gave me a strong understanding of how to translate brand strategy into meaningful campaigns, digital experiences, and cohesive design across multiple channels. Earlier this year, I transitioned into freelance work, applying that knowledge to help emerging businesses in Sydney and Brisbane grow. Since then, I’ve led end-to-end branding projects for a hospitality venue, an athleisure label, a gym studio, and an e-commerce platform, working hands-on with developers, founders, and internal teams to bring each brand to life. This shift made it clear that I thrive in environments with multiple moving parts - managing stakeholders, keeping timelines and budgets on track, and balancing creativity with practical execution. Years in fast-paced agency settings have made adapting quickly, leading conversations, and guiding decision-making feel natural. I approach every project with curiosity, responsibility, and passion. I thrive on challenges, trust myself to find solutions, and enjoy transforming complex problems into meaningful creative work. While I’m currently based in Sydney, I’m fully equipped for remote collaboration and have experience working efficiently and independently in that setup.WWWW…