Hi, I’m Erica. I’m a graphic and toy product designer who loves turning ideas into playful, well-crafted products that feel both delightful and practical. I enjoy collaborating with engineers, marketers, and makers to bring concepts to life, always aiming for quality and a can-do attitude. Outside of work, I explore aroma design, illustration, photography, and DIY projects, and I’m passionate about mentoring and sharing knowledge with others. When I’m not designing, you’ll often find me drawing, teaching drawing and piano, or exploring new materials and processes. I’m curious, reliable, and constantly learning to create better experiences for users and customers alike.

Hi, I’m Erica. I’m a graphic and toy product designer who loves turning ideas into playful, well-crafted products that feel both delightful and practical. I enjoy collaborating with engineers, marketers, and makers to bring concepts to life, always aiming for quality and a can-do attitude. Outside of work, I explore aroma design, illustration, photography, and DIY projects, and I’m passionate about mentoring and sharing knowledge with others. When I’m not designing, you’ll often find me drawing, teaching drawing and piano, or exploring new materials and processes. I’m curious, reliable, and constantly learning to create better experiences for users and customers alike.

Available to hire

Hi, I’m Erica. I’m a graphic and toy product designer who loves turning ideas into playful, well-crafted products that feel both delightful and practical. I enjoy collaborating with engineers, marketers, and makers to bring concepts to life, always aiming for quality and a can-do attitude. Outside of work, I explore aroma design, illustration, photography, and DIY projects, and I’m passionate about mentoring and sharing knowledge with others.

When I’m not designing, you’ll often find me drawing, teaching drawing and piano, or exploring new materials and processes. I’m curious, reliable, and constantly learning to create better experiences for users and customers alike.

See more

Language

English
Advanced
Chinese
Fluent

Work Experience

Senior Toy Designer at Spin Master Corp.
January 1, 2024 - Present
Senior Toy Designer responsible for concept ideation, development, and production oversight across toy lines; collaborated with engineering, marketing, and manufacturing to deliver safe, engaging products from concept to mass production.
Senior Toy Designer at Leapfrog Enterprises, Inc.
January 1, 2024 - October 7, 2025
Led end-to-end toy product design for educational toys, collaborating with engineering, marketing, and manufacturing teams. Created concept art, 3D models, and packaging visuals; contributed to design reviews and produced prototypes to evaluate user experience and production feasibility.
Toy Designer at Vtech Electronics Ltd.
January 1, 2018 - October 7, 2025
Designed electronic toys and learning devices, partnering with engineers and suppliers to ensure manufacturability and safety compliance; contributed to product strategy and visual assets.
Graphic Designer at Gold Beauty Limited
January 1, 2014 - October 7, 2025
Created branding materials, packaging designs, and promotional graphics for cosmetics line; collaborated with marketing and product teams to maintain cohesive brand identity.
Freelancer - Graphic Designer at Self-Employed
January 1, 2025 - Present
Freelance graphic design by project; building brand visuals, illustrations, and design systems for clients.
Freelancer - Drawing & Handicraft Class Teacher / Piano Teacher
December 31, 2023 - October 21, 2025
Provided drawing/handicraft classes and piano teaching; developed curricula and engaged students.

Education

BA(Hons) in Industrial Product Designer at The Hong Kong Polytechnic University
September 1, 2010 - August 31, 2012
Higher Diploma in Product Innovation Technology at The Hong Kong Polytechnic University
January 1, 2010 - January 1, 2012
HKCEE Visual Art A at Hong Kong Certificate of Education Examination (HKCEE)
January 11, 2030 - October 7, 2025
HKALE Visual Art B at Hong Kong Advanced Level Examination (HKALE)
January 11, 2030 - October 7, 2025
Higher Diploma in Child Psychology at Hong Kong Management Association
January 11, 2030 - October 7, 2025

Qualifications

KNDA Aromatherapy Certificate Instructor
January 1, 2021 - October 7, 2025
TQUK Certificate in Child Playgroup Tutor Training (Level 3)
January 1, 2025 - October 7, 2025
Picture Book Illustrator Certificate – HK Japan Kidult Education Professional Association
January 11, 2030 - October 7, 2025
Higher Diploma in Child Psychology
January 11, 2030 - October 7, 2025

Industry Experience

Education, Manufacturing, Media & Entertainment, Consumer Goods, Professional Services, Retail
    uniE621 Poster for a Singing Academy Event
    A singing academy celebration event that invited all the students. So the teacher would like to included all the songs that students had sung in the lessons to present the message of "We loved singing!" graphicdesigner branding posterdesign
    uniE621 Logo design of WIPE International
    A logo design for a NGO organisation - WIPE International. branding logo graphicdesigner
    uniE621 Kids Illustration Book - Giraffe's height
    A story describe what giraffe's facing in her life graphicdesigner illustrator designer illustrationbook giraffe heightofgiraffe
    uniE621 Slang Stickers for NGO Organisation
    A freelance job to create stickers to present Hong Kong Slang as a souvenir for an event in NGO organisation. graphicdesigner illustrator handdrawing slang stickerdesign
    uniE621 Logo Design of WIPE International
    Logo Design of a NGO organisation-WIPE International graphicdesigner logo branding designer