Hi, I’m Erica. I’m a graphic and toy product designer who loves turning ideas into playful, well-crafted products that feel both delightful and practical.

About

Hi, I’m Erica. I’m a graphic and toy product designer who loves turning ideas into playful, well-crafted products that feel both delightful and practical. I enjoy collaborating with engineers, marketers, and makers to bring concepts to life, always aiming for quality and a can-do attitude. Outside of work, I explore aroma design, illustration, photography, and DIY projects, and I’m passionate about mentoring and sharing knowledge with others.

When I’m not designing, you’ll often find me drawing, teaching drawing and piano, or exploring new materials and processes. I’m curious, reliable, and constantly learning to create better experiences for users and customers alike.

  • Joined October 2025

Industry experience

  • Education
  • Manufacturing
  • Media & Entertainment
  • Consumer Goods
  • Professional Services
  • Retail

Projects · 5

A singing academy celebration event that invited all the students. So the teacher would like to included all the songs that students had sung in the lessons to present the message of "We loved singing!" #graphicdesigner #branding #posterdesign

  • Album Art Designer
  • Book Illustrator
  • Children’s Book Illustrator

A logo design for a NGO organisation - WIPE International. branding #logo #graphicdesigner

  • Brand Designer
  • Graphic Designer
  • Logo Designer

A story describe what giraffe's facing in her life graphicdesigner #illustrator #designer #illustrationbook #giraffe #heightofgiraffe

  • Book Cover Designer
  • Illustrator
  • Story Producer

A freelance job to create stickers to present Hong Kong Slang as a souvenir for an event in NGO organisation. graphicdesigner #illustrator #handdrawing #slang #stickerdesign

  • Album Art Designer
  • Book Illustrator
  • Children’s Book Illustrator

Work experience· 6 roles

Freelancer - Graphic Designer · Self-EmployedJan 2025 – Present · 1 yr 11 mos

Freelance graphic design by project; building brand visuals, illustrations, and design systems for clients.

Senior Toy Designer · Leapfrog Enterprises, Inc.Jan 2024 – Oct 2025 · 1 yr 10 mos

Led end-to-end toy product design for educational toys, collaborating with engineering, marketing, and manufacturing teams. Created concept art, 3D models, and packaging visuals; contributed to design reviews and produced prototypes to evaluate user experience and production feasibility.

Senior Toy Designer · Spin Master Corp.Jan 2024 – Present · 2 yrs 11 mos

Senior Toy Designer responsible for concept ideation, development, and production oversight across toy lines; collaborated with engineering, marketing, and manufacturing to deliver safe, engaging products from concept to mass production.

Freelancer - Drawing & Handicraft Class Teacher / Piano TeacherDec 2023 – Oct 2025 · 1 yr 11 mos
Toy Designer · Vtech Electronics Ltd.Jan 2018 – Oct 2025 · 7 yrs 10 mos
Graphic Designer · Gold Beauty LimitedJan 2014 – Oct 2025 · 11 yrs 10 mos

Education· 5

BA(Hons) in Industrial Product Designer · The Hong Kong Polytechnic University2010 – 2012
Higher Diploma in Product Innovation Technology · The Hong Kong Polytechnic University2010 – 2012
HKCEE Visual Art A · Hong Kong Certificate of Education Examination (HKCEE)2030 – 2025
HKALE Visual Art B · Hong Kong Advanced Level Examination (HKALE)2030 – 2025

Certifications and awards

KNDA Aromatherapy Certificate Instructor2021 – 2025
TQUK Certificate in Child Playgroup Tutor Training (Level 3)2025
Picture Book Illustrator Certificate – HK Japan Kidult Education Professional Association2030 – 2025
Higher Diploma in Child Psychology2030 – 2025

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