I’m Erika Poon, a Senior Brand Designer who specializes in premium lifestyle, wellness, and hospitality brands. I lead brand design across marketing, investor communications, and property launches, developing brand guidelines and delivering campaigns, presentations, and print assets for UK portfolios. I’ve partnered with C-suite leaders to bring creative production in-house, reducing agency costs and speeding delivery. My experience spans Manchester, Hong Kong, and Paris, where I’ve built cohesive visual identities and led cross-functional teams to transform complex briefs into clear brand experiences under tight timelines.…

Erika Poon

I’m Erika Poon, a Senior Brand Designer who specializes in premium lifestyle, wellness, and hospitality brands. I lead brand design across marketing, investor communications, and property launches, developing brand guidelines and delivering campaigns, presentations, and print assets for UK portfolios. I’ve partnered with C-suite leaders to bring creative production in-house, reducing agency costs and speeding delivery. My experience spans Manchester, Hong Kong, and Paris, where I’ve built cohesive visual identities and led cross-functional teams to transform complex briefs into clear brand experiences under tight timelines.…

Available to hire

I’m Erika Poon, a Senior Brand Designer who specializes in premium lifestyle, wellness, and hospitality brands. I lead brand design across marketing, investor communications, and property launches, developing brand guidelines and delivering campaigns, presentations, and print assets for UK portfolios.

I’ve partnered with C-suite leaders to bring creative production in-house, reducing agency costs and speeding delivery. My experience spans Manchester, Hong Kong, and Paris, where I’ve built cohesive visual identities and led cross-functional teams to transform complex briefs into clear brand experiences under tight timelines.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Multimedia Designer at Livingway UK
January 1, 2023 - Present
Lead conceptual and executional design across branding, campaigns, digital, print, and presentation projects. Developed creative ideas and visual systems applied across multiple touchpoints, ensuring consistency and impact. Worked closely with marketing teams and stakeholders to translate briefs into strong creative outcomes. Directed photo and video shoots, maintaining high creative and brand standards. Delivered motion assets as part of integrated campaign and digital work.
Senior Designer at FullSphere UK
February 1, 2022 - August 1, 2022
Designed brand and marketing assets across digital, print, and packaging for lifestyle and corporate clients. Worked directly with stakeholders to execute design systems and campaign visuals under tight timelines.
Design Consultant / Senior Graphic Designer at Lifehub
August 1, 2020 - August 1, 2022
Led rebranding and packaging design for health and wellness products. Delivered digital and social campaigns enhancing customer engagement and product visibility.
Senior Graphic Designer at Melco Resorts & Entertainment
September 1, 2019 - April 1, 2020
Produced luxury hospitality and lifestyle branding across print, digital, and event collateral.
Brand/Graphic Designer at Centdegrés - Hong Kong / Paris
November 1, 2016 - June 1, 2019
Worked within a branding-focused agency environment, contributing to the development of brand identities, visual systems, and packaging design for international clients. Involved in concept development and idea generation, translating strategic direction into strong visual outcomes. Executed design across multiple touchpoints, ensuring consistency and quality throughout brand rollouts. Collaborated closely with Creative Directors and design teams in a fast-paced, feedback-driven studio environment.
Graphic Designer at Populuxe Design
July 1, 2015 - September 1, 2016
Graphic design work across branding and campaigns for clients in Hong Kong.
Assistant Creative Officer at Hang Tai Printing Company
June 1, 2013 - August 1, 2014
Assisted creative production and design workflows within a printing house, supporting branding and print production needs.
Multimedia Designer (Brand Lead) at Livingway
January 1, 2023 - January 1, 2026
Designed investor presentations, campaign visuals, and marketing materials for B2B clients. Worked closely with marketing teams to deliver brand-consistent assets under tight timelines.
Senior Designer at Fullsphere
February 1, 2022 - August 1, 2022
Led the rebrand of a premium wellness brand, developing identity systems across packaging, digital platforms, and marketing communications.
Senior Brand Designer at Lifehub
August 1, 2020 - August 1, 2022
Created brand communications and campaign visuals for luxury hospitality brands and resort events.
Brand & Graphic Designer at Centdegrés
November 1, 2016 - June 1, 2019
Developed brand identities and packaging systems for international beauty and FMCG brands within a global branding agency.
Asst. Creative Officer at Hang Tai Printing
January 1, 2013 - December 31, 2014
Supported design workflows for brand identity, packaging, and campaign design.

Education

BA (Hons) Visual Communication (Graphic Communication) at Birmingham City University
September 1, 2014 - September 1, 2015
BA (Hons) Visual Communication (Graphic Communication) at Birmingham City University
January 1, 2014 - January 1, 2015
Higher Diploma in Creative Media Design at Hong Kong Design Institute
January 1, 2010 - January 1, 2013
BA (Hons) Visual Communication at Birmingham City University
January 1, 2014 - January 1, 2015
Higher Diploma in Creative Media Design at Hong Kong Design Institute
January 1, 2010 - January 1, 2013

Qualifications

HKDA DNA Design Next Generation Award - Honourable Mention
January 11, 2030 - May 11, 2026

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Real Estate & Construction, Consumer Goods

Skills

Experience Level