I’m a Senior Designer with 10+ years of experience delivering conceptual branding, campaign-led design, and digital creative across agency and in-house environments. I lead ideas and execution across branding, campaigns, digital, packaging, and presentation work, ensuring strong visual systems and consistent impact.

Erika Poon

I’m a Senior Designer with 10+ years of experience delivering conceptual branding, campaign-led design, and digital creative across agency and in-house environments. I lead ideas and execution across branding, campaigns, digital, packaging, and presentation work, ensuring strong visual systems and consistent impact.

Available to hire

I’m a Senior Designer with 10+ years of experience delivering conceptual branding, campaign-led design, and digital creative across agency and in-house environments. I lead ideas and execution across branding, campaigns, digital, packaging, and presentation work, ensuring strong visual systems and consistent impact.

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Language

English
Fluent

Work Experience

Multimedia Designer at Livingway UK
January 1, 2023 - Present
Lead conceptual and executional design across branding, campaigns, digital, print, and presentation projects. Developed creative ideas and visual systems applied across multiple touchpoints, ensuring consistency and impact. Worked closely with marketing teams and stakeholders to translate briefs into strong creative outcomes. Directed photo and video shoots, maintaining high creative and brand standards. Delivered motion assets as part of integrated campaign and digital work.
Senior Designer at FullSphere UK
February 1, 2022 - August 1, 2022
Designed brand and marketing assets across digital, print, and packaging for lifestyle and corporate clients. Worked directly with stakeholders to execute design systems and campaign visuals under tight timelines.
Design Consultant / Senior Graphic Designer at Lifehub
August 1, 2020 - August 1, 2022
Led rebranding and packaging design for health and wellness products. Delivered digital and social campaigns enhancing customer engagement and product visibility.
Senior Graphic Designer at Melco Resorts & Entertainment
September 1, 2019 - April 1, 2020
Produced luxury hospitality and lifestyle branding across print, digital, and event collateral.
Brand/Graphic Designer at Centdegrés - Hong Kong / Paris
November 1, 2016 - June 1, 2019
Worked within a branding-focused agency environment, contributing to the development of brand identities, visual systems, and packaging design for international clients. Involved in concept development and idea generation, translating strategic direction into strong visual outcomes. Executed design across multiple touchpoints, ensuring consistency and quality throughout brand rollouts. Collaborated closely with Creative Directors and design teams in a fast-paced, feedback-driven studio environment.
Graphic Designer at Populuxe Design
July 1, 2015 - September 1, 2016
Graphic design work across branding and campaigns for clients in Hong Kong.
Assistant Creative Officer at Hang Tai Printing Company
June 1, 2013 - August 1, 2014
Assisted creative production and design workflows within a printing house, supporting branding and print production needs.

Education

BA (Hons) Visual Communication (Graphic Communication) at Birmingham City University
September 1, 2014 - September 1, 2015
BA (Hons) Visual Communication (Graphic Communication) at Birmingham City University
January 1, 2014 - January 1, 2015
Higher Diploma in Creative Media Design at Hong Kong Design Institute
January 1, 2010 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality