_Website not available. net/signup_ Kia ora, I’m Erika, a UK-born Art Director now based in Auckland.
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Kia ora,
I’m Erika, a UK-born Art Director now based in Auckland.
With over 10 years of experience in London, New York,
Melbourne, and Aotearoa, I specialise in art direction,
graphic design, motion, and illustration.
A branding, social strategy and visual content approach for Good Gab, a monthly women’s meetup centred on open conversation and therapeutic activities such as crafts, creating a warm, supportive visual language that encourages connection, participation and community across digital touchpoints.
A book cover design for a botanical garden that showcases its seasonal highlights through a refined, nature-inspired visual.
Branding and packaging design for Forager trail meals that highlights locally sourced ingredients through illustrated native flora and birds, creating a natural, grounded visual identity that reflects the outdoors and the provenance of the product.
A signage design for a Sprint and Sip club featuring a playful illustration of a coffee cup ready to run.
A brand identity and illustration system for a chilli jam that uses playful, expressive chilli illustrations to convey heat, bringing a fun, energetic tone to the packaging while clearly communicating the product’s flavour profile.
A loyalty card design for a florist that visually builds over time, where customers collect and add a flower to a vase with each purchase, creating an interactive and rewarding experience that reflects the growth and nature of the brand.
A brand identity and packaging system for Calmara, a supplements brand inspired by the feeling of drifting into clouds, expressed through soft, calming visual language and a distinctive commerce bag featuring a cloud-shaped handle.
A magazine design to promote a cake workshop, combining editorial layout, art direction and visual storytelling to create an engaging, tactile feel that showcases the workshop content.
An illustrated album sleeve for Secret 7”, inspired by “Come Over” by The Internet, translating the track’s playful, intimate mood into a cheeky visual narrative for a charity auction exhibition in London.
A brand identity for The Great Western Hotel that honours its rail heritage in Orange, NSW while evolving it for a contemporary audience, reinterpreting the logo with railway-inspired typography.
A visual identity, packaging system and campaign for Dilmah’s ready-to-drink range, positioning “Flavours with Impact” through vibrant illustrations inspired by Sri Lanka’s natural landscape, and extending across product packaging and an animated TVC to communicate bold flavour alongside the brand’s ethical mission.
An art direction and visual identity for Chamber Music New Zealand’s 2023 season ‘Va’, translating the Sāmoan concept of relational space into an ethereal 3D orb system that uses texture, colour and instrument forms to visualise connection between artists, audiences and sound across brochure, web and social collateral.
Leading creative direction and brand strategy; creating animations and motion graphics from concept to execution; collaborating with developers to craft website and brand experiences.
Branding, web design, digital rollouts, art direction, print, and marketing collateral. Creating social media content for various brands. Working with brands such as Maybelline NY, L'Oréal Paris, BP, Coles, Sportsgirl, ANZ, Bostik, and NYX.
Art direction on shoots, creating and producing social-first content for digital platforms. Full-service creative solutions, including animation, video editing, and illustration. Developing branding and digital strategies.
Post a job and invite Erika, or contact them directly. No hidden commission.
