_Website not available. Sign in: https://www.twine.net/signup_ Kia ora, I’m Erika, a UK-born Art Director now based in Auckland. With over 10 years of experience in London, New York, Melbourne, and Aotearoa, I specialise in art direction, graphic design, motion, and illustration.…

Erika Wilson

_Website not available. Sign in: https://www.twine.net/signup_ Kia ora, I’m Erika, a UK-born Art Director now based in Auckland. With over 10 years of experience in London, New York, Melbourne, and Aotearoa, I specialise in art direction, graphic design, motion, and illustration.…

Available to hire

Website not available. Sign in: https://www.twine.net/signup

Kia ora,
I’m Erika, a UK-born Art Director now based in Auckland.
With over 10 years of experience in London, New York,
Melbourne, and Aotearoa, I specialise in art direction,
graphic design, motion, and illustration.

See more

Language

English
Fluent

Work Experience

Art Director at Brave
June 1, 2021 - Present
Leading creative direction and brand strategy; creating animations and motion graphics from concept to execution; collaborating with developers to craft website and brand experiences.
Senior Designer at Freelance
January 1, 2019 - June 1, 2021
Branding, web design, digital rollouts, art direction, print, and marketing collateral. Creating social media content for various brands. Working with brands such as Maybelline NY, L'Oréal Paris, BP, Coles, Sportsgirl, ANZ, Bostik, and NYX.
Mid-Weight Designer at Digital Natives UK
October 1, 2016 - December 1, 2018
Art direction on shoots, creating and producing social-first content for digital platforms. Full-service creative solutions, including animation, video editing, and illustration. Developing branding and digital strategies.
Graphic Designer at Alldayeveryday
September 1, 2014 - March 1, 2015
Creating digital and print collateral. Event preparations and content creation. Designing for high-profile brands including COS, AMEX, and Amazon.

Education

BA Hons in Graphic & Communication Design at The University of Leeds
January 1, 2012 - January 1, 2016

Qualifications

BA Graphic & Communications Design (Hons)
September 1, 2012 - June 1, 2015

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Retail
    uniE621 The Good Gab Branding
    A branding, social strategy and visual content approach for Good Gab, a monthly women’s meetup centred on open conversation and therapeutic activities such as crafts, creating a warm, supportive visual language that encourages connection, participation and community across digital touchpoints.…
    uniE621 Book Cover Design
    A book cover design for a botanical garden that showcases its seasonal highlights through a refined, nature-inspired visual.…
    uniE621 Forager Branding + Packaging
    Branding and packaging design for Forager trail meals that highlights locally sourced ingredients through illustrated native flora and birds, creating a natural, grounded visual identity that reflects the outdoors and the provenance of the product.…
    uniE621 Illustration for Signage
    A signage design for a Sprint and Sip club featuring a playful illustration of a coffee cup ready to run.…
    uniE621 Chilli Jam Branding
    A brand identity and illustration system for a chilli jam that uses playful, expressive chilli illustrations to convey heat, bringing a fun, energetic tone to the packaging while clearly communicating the product’s flavour profile.…
    uniE621 Loyalty Card
    A loyalty card design for a florist that visually builds over time, where customers collect and add a flower to a vase with each purchase, creating an interactive and rewarding experience that reflects the growth and nature of the brand.…
    uniE621 Supplements Branding + Bag Design
    A brand identity and packaging system for Calmara, a supplements brand inspired by the feeling of drifting into clouds, expressed through soft, calming visual language and a distinctive commerce bag featuring a cloud-shaped handle.…
    uniE621 Magazine Design
    A magazine design to promote a cake workshop, combining editorial layout, art direction and visual storytelling to create an engaging, tactile feel that showcases the workshop content.…
    uniE621 Secret 7"
    An illustrated album sleeve for Secret 7”, inspired by “Come Over” by The Internet, translating the track’s playful, intimate mood into a cheeky visual narrative for a charity auction exhibition in London.…
    uniE621 The Great Western Hotel
    A brand identity for The Great Western Hotel that honours its rail heritage in Orange, NSW while evolving it for a contemporary audience, reinterpreting the logo with railway-inspired typography.…
    uniE621 Dilmah
    A visual identity, packaging system and campaign for Dilmah’s ready-to-drink range, positioning “Flavours with Impact” through vibrant illustrations inspired by Sri Lanka’s natural landscape, and extending across product packaging and an animated TVC to communicate bold flavour alongside the brand’s ethical mission.…
    uniE621 CMNZ
    An art direction and visual identity for Chamber Music New Zealand’s 2023 season ‘Va’, translating the Sāmoan concept of relational space into an ethereal 3D orb system that uses texture, colour and instrument forms to visualise connection between artists, audiences and sound across brochure, web and social collateral.…