With over a decade of experience in branding, marketing, and design, I’ve worked on everything from social media strategy and content creation to campaign management and event coordination. I enjoy crafting engaging visuals, building brand partnerships, and enhancing customer experiences across different industries. Whether it’s leading creative direction, collaborating with teams, or executing large-scale projects, I thrive on bringing ideas to life in meaningful and impactful ways. My areas of expertise include brand strategy, creative direction, visual design, and content creation for social media, websites, and blogs. I’m proficient in building online presence, managing campaigns, and fostering community and partnerships to deliver measurable results.

Erika D. Lau

With over a decade of experience in branding, marketing, and design, I’ve worked on everything from social media strategy and content creation to campaign management and event coordination. I enjoy crafting engaging visuals, building brand partnerships, and enhancing customer experiences across different industries. Whether it’s leading creative direction, collaborating with teams, or executing large-scale projects, I thrive on bringing ideas to life in meaningful and impactful ways. My areas of expertise include brand strategy, creative direction, visual design, and content creation for social media, websites, and blogs. I’m proficient in building online presence, managing campaigns, and fostering community and partnerships to deliver measurable results.

Available to hire

With over a decade of experience in branding, marketing, and design, I’ve worked on everything from social media strategy and content creation to campaign management and event coordination. I enjoy crafting engaging visuals, building brand partnerships, and enhancing customer experiences across different industries. Whether it’s leading creative direction, collaborating with teams, or executing large-scale projects, I thrive on bringing ideas to life in meaningful and impactful ways.

My areas of expertise include brand strategy, creative direction, visual design, and content creation for social media, websites, and blogs. I’m proficient in building online presence, managing campaigns, and fostering community and partnerships to deliver measurable results.

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Language

English
Advanced

Work Experience

Stay-at-Home Mom & Freelance Graphic Designer & Artist at Independent / Freelance
October 1, 2022 - Present
Focusing on creative projects and freelance design work, developing unique and impactful visuals for a diverse range of clients. Responsibilities include concepting, illustration, branding, and content creation for digital and print media.
Brand & Creative Strategist at Independent / Freelance
April 1, 2018 - October 31, 2022
Developed brand positioning and creative direction for clients, including visual design, content strategy, and campaign concepts. Built brand partnerships and steered customer experience improvements across multiple industries.
Marketing & Creative Executive at Lagun Sari Weddings
December 1, 2017 - April 30, 2018
Created social media content and campaigns, established calendars and strategies for 2018 onward, sourced influencers and vendors, redesigned menus and wedding collateral, and supported event partnerships.
Social Media Marketing & Creative at Cru Cycle
April 1, 2015 - December 31, 2016
Led creative direction and execution of social media imagery across platforms; produced prints and collateral; built relationships with influencers and vendors; redesigned materials for campaigns and events.
Marketing Executive & Graphic Designer at Move Media
May 1, 2013 - December 31, 2014
Designed marketing collateral for both digital and print; created social media content; supported planning and execution of campaigns and events; managed daily operations and junior staff.
Executive at Singapore International Photographic Festival
July 1, 2012 - November 30, 2012
Collaborated with curators and professional photographers; coordinated event locations for installations, workshops, and screenings.
Creative Executive & Studio Assistant at Youth Olympic Games (Singapore)
April 1, 2010 - August 31, 2010
Collaborated with SFX & digital departments to produce videos and visuals for the main event; sourced talent and assisted on set to ensure content remained on-brand and cohesive.
Intern at Shooting Gallery Singapore
January 1, 2010 - Present
Assisted producers on shoots with talent; coordinated teams and logistics; maintained daily set operations for various shoot types (still photography, food photography, prop department, etc.).

Education

Diploma in Visual Communication at Nanyang Polytechnic
January 1, 2007 - December 31, 2010
BA Graphic Communication at Loughborough University
January 1, 2011 - December 31, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Other