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Creative director with 20+ years leading brand identity, campaign development, and creative teams across consumer tech, advertising, and independent ventures. I build brand systems that hold up across every channel—from national ad campaigns to owned digital products—and lead teams to ship on deadline. I co-founded and lead Big Sis Creative Studio, where I direct logo and full brand identity systems and focus on studio growth, product innovation, and talent development. My experience spans rebrands, integrated campaigns (TV/OOH/digital/print), product design systems, retail packaging, and art direction for national brands.…Creative director with 20+ years leading brand identity, campaign development, and creative teams across consumer tech, advertising, and independent ventures. I build brand systems that hold up across every channel—from national ad campaigns to owned digital products—and lead teams to ship on deadline. I co-founded and lead Big Sis Creative Studio, where I direct logo and full brand identity systems and focus on studio growth, product innovation, and talent development. My experience spans rebrands, integrated campaigns (TV/OOH/digital/print), product design systems, retail packaging, and art direction for national brands.

Erin Anstett

Creative Director, Brand Designer, Art Director, +2

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Creative director with 20+ years leading brand identity, campaign development, and creative teams across consumer tech, advertising, and independent ventures. I build brand systems that hold up across every channel—from national ad campaigns to owned digital products—and lead teams to ship on deadline. I co-founded and lead Big Sis Creative Studio, where I direct logo and full brand identity systems and focus on studio growth, product innovation, and talent development. My experience spans rebrands, integrated campaigns (TV/OOH/digital/print), product design systems, retail packaging, and art direction for national brands.…Creative director with 20+ years leading brand identity, campaign development, and creative teams across consumer tech, advertising, and independent ventures. I build brand systems that hold up across every channel—from national ad campaigns to owned digital products—and lead teams to ship on deadline. I co-founded and lead Big Sis Creative Studio, where I direct logo and full brand identity systems and focus on studio growth, product innovation, and talent development. My experience spans rebrands, integrated campaigns (TV/OOH/digital/print), product design systems, retail packaging, and art direction for national brands.

Available to hire

Creative director with 20+ years leading brand identity, campaign development, and creative teams across consumer tech, advertising, and independent ventures. I build brand systems that hold up across every channel—from national ad campaigns to owned digital products—and lead teams to ship on deadline.

I co-founded and lead Big Sis Creative Studio, where I direct logo and full brand identity systems and focus on studio growth, product innovation, and talent development. My experience spans rebrands, integrated campaigns (TV/OOH/digital/print), product design systems, retail packaging, and art direction for national brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Co-Founder, Creative Director at Big Sis Creative Studio

January 1, 2026 - Present

Co-founded and leads creative direction for a brand identity studio partnering with founder-led, mission-driven businesses to build brand systems that hold up across every surface. Direct logo and full brand identity systems for hospitality, wellness, and food/beverage clients from concept through guideline delivery. Co-founded studio operations including positioning, pricing, and client pipeline. Designed the studio’s signature deliverable: a living brand hub that replaces standard one-time static handoffs. Built a freelance collaborator network pairing emerging designers with paid client work under direct mentorship.

VP, Creative Director, Studio at Fetch Rewards

January 1, 2025 - November 1, 2025

Elevated studio leadership to the executive level, partnering with C-suite and agency leadership to align creative strategy with company-wide growth goals across three creative teams.

Creative Director, The Studio at Fetch Rewards

October 1, 2023 - January 1, 2025

Built The Studio, a 13-person in-house creative agency, from the ground up including a 2,000-square-foot production space. Brought animation and celebration work in-house and partnered with Lettermatic on Fetch’s custom typeface, WeGo. Grew the studio into a revenue-generating engine producing millions in quarterly output while reducing reliance on third-party studios.

Creative Director, Product Design Team Lead at Fetch Rewards

August 1, 2021 - October 1, 2023

Led product design through the Fetch 3.0 release by building a unified design system and reimagining app UI, packaging, and lifestyle photography. Created Fetch’s equity characters (The Pointlings), integrating them into Snap Celebrations and naming them on a U.S. patent; extended the work into features such as Spin & Win and additional product moments.

Managing Design Director at Fetch Rewards

December 1, 2019 - August 1, 2021

Led Fetch’s rebrand and unification of separate B2B and B2C logo systems into a single modernized identity. Helped scale the marketing creative team from 3 to 12. Also led Fetch’s first major brand awareness campaign in partnership with Anomaly, the CMO, and a fellow creative director, extending the campaign across every channel.

Sr. Art Director (progressed from Senior Graphic Designer) at Planet Propaganda

December 1, 2011 - December 1, 2019

Directed creative campaigns for national brands across CPG, food, apparel, and lifestyle categories, delivering branding, retail packaging, advertising, and integrated campaigns. Led 360-degree brand campaigns spanning packaging, retail, OOH, advertising, print, and digital. Served as de facto creative director on American Players Theatre (now a Regional Theatre Tony Award recipient), shaping visual identity for one of the Midwest’s most respected stages. Extended visual systems for food and beverage clients into retail packaging and advertising.

Graphic Designer at Shine Advertising

January 1, 2011 - January 1, 2011

Developed design concepts for clients including Glanbia Nutritionals, the Wisconsin Bike Federation, and Wisconsin Cheese, alongside internal design initiatives.

Founder, Producer, Creative Director at The Shitty Barn Sessions

January 1, 2010 - December 1, 2018

Co-founded and grew an acclaimed Midwestern music and cultural venue featuring brand and design direction, a 200+ piece poster series, and live event production with national touring artists. Built a cultural landmark featured in national press and recognized as a regional destination.

Principal Designer (Freelance) at Erin Fuller Graphics

January 1, 2006 - January 1, 2011

Full-time freelance chapter designing brand identity, packaging, advertising, and websites for independent consumer brands and regional organizations. Built the brand identity for Furthermore Beer, including wordmark, logo system, and label architecture that scaled from shelf to marketing at launch; later published in O h Beautiful Beer: The Evolution of Craft Beer and Design (Print Regional Design Annual recognition). Built brand identity, advertising, and website design for the Spring Green Area Chamber of Commerce, including its annual tourist guide and a range of local/regional business branding.