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Hi, I'm Erin Chapman, a digital content creator and storytelling professional with eight years in the Paralympic sport system. I've led organizational social media channels with a combined reach of about 9 million followers, coordinating creators, agencies, and campaigns across multiple platforms. I thrive on turning athlete stories into compelling, accessible media, and I excel at building brand identity, leading cross-functional teams, and delivering data-driven campaigns that align with corporate goals. I'm a rapid, adaptive professional focused on content strategy, influencer partnerships, and creative production. I enjoy mentoring colleagues, exploring new platforms, and finding innovative solutions to complex communication challenges while maintaining an accessible, inclusive approach to media production.…Hi, I'm Erin Chapman, a digital content creator and storytelling professional with eight years in the Paralympic sport system. I've led organizational social media channels with a combined reach of about 9 million followers, coordinating creators, agencies, and campaigns across multiple platforms. I thrive on turning athlete stories into compelling, accessible media, and I excel at building brand identity, leading cross-functional teams, and delivering data-driven campaigns that align with corporate goals. I'm a rapid, adaptive professional focused on content strategy, influencer partnerships, and creative production. I enjoy mentoring colleagues, exploring new platforms, and finding innovative solutions to complex communication challenges while maintaining an accessible, inclusive approach to media production.

ERIN CHAPMAN

Content Creator, Social Media Manager, Video Editor, +2

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Hi, I'm Erin Chapman, a digital content creator and storytelling professional with eight years in the Paralympic sport system. I've led organizational social media channels with a combined reach of about 9 million followers, coordinating creators, agencies, and campaigns across multiple platforms. I thrive on turning athlete stories into compelling, accessible media, and I excel at building brand identity, leading cross-functional teams, and delivering data-driven campaigns that align with corporate goals. I'm a rapid, adaptive professional focused on content strategy, influencer partnerships, and creative production. I enjoy mentoring colleagues, exploring new platforms, and finding innovative solutions to complex communication challenges while maintaining an accessible, inclusive approach to media production.…Hi, I'm Erin Chapman, a digital content creator and storytelling professional with eight years in the Paralympic sport system. I've led organizational social media channels with a combined reach of about 9 million followers, coordinating creators, agencies, and campaigns across multiple platforms. I thrive on turning athlete stories into compelling, accessible media, and I excel at building brand identity, leading cross-functional teams, and delivering data-driven campaigns that align with corporate goals. I'm a rapid, adaptive professional focused on content strategy, influencer partnerships, and creative production. I enjoy mentoring colleagues, exploring new platforms, and finding innovative solutions to complex communication challenges while maintaining an accessible, inclusive approach to media production.

Available to hire

Hi, I’m Erin Chapman, a digital content creator and storytelling professional with eight years in the Paralympic sport system. I’ve led organizational social media channels with a combined reach of about 9 million followers, coordinating creators, agencies, and campaigns across multiple platforms. I thrive on turning athlete stories into compelling, accessible media, and I excel at building brand identity, leading cross-functional teams, and delivering data-driven campaigns that align with corporate goals.

I’m a rapid, adaptive professional focused on content strategy, influencer partnerships, and creative production. I enjoy mentoring colleagues, exploring new platforms, and finding innovative solutions to complex communication challenges while maintaining an accessible, inclusive approach to media production.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

German

Beginner

Spanish; Castilian

Beginner

Work Experience

Digital Content Manager at International Paralympic Committee

December 1, 2023 - Present

Oversee day-to-day IPC digital media channels and content calendar; lead direct reports and freelancers; develop social-first campaigns tailored to each platform; monitor trends and produce monthly analytics; manage influencer relations and multi-agency campaigns. Coordinated content production for 50 athletes and 18 National Paralympic Committee houses; organized TikTok Lives and Instagram Lives across venues; launched new platforms (Instagram Broadcast channel, Threads) and grew audiences; built and maintained relationships with platform partners and agencies.

Senior Coordinator, Digital Media Content at Canadian Paralympic Committee

December 1, 2017 - December 1, 2023

Created and managed CPC digital content across platforms; collaborated with brand and PR teams to align content with strategy; grew Instagram by 126% since 2018; rebuilt CPC website with accessibility in mind and basic HTML knowledge; contributed to Beijing 2022 Paralympic Winter Games coverage; organized content summits, hosted athlete interviews, edited and produced video content.

Outreach and Engagement Officer at Treasury Board of Canada Secretariat

May 1, 2016 - December 1, 2017

Created and hosted bilingual presentations to promote online resources; managed a 200+ public servant ambassador network; developed bilingual materials; led the Government of Canada Innovation Fair; championed intranet tools (GCTools) for knowledge sharing.