I am a results-driven B2B sales professional with extensive experience in the corporate training and conference industry across the Middle East, UK, USA, Europe, and APAC. I engage C-level executives, design and execute sales strategies, lead generation plans, and market analyses to drive revenue and growth. I excel at building relationships, closing high-value deals, and guiding cross-functional teams to achieve targets. My sector experience spans oil & gas, banking & finance, manufacturing, F&B, life sciences, investment, FMCG, retail, and government agencies. I am committed to sustainable business growth through client-focused solutions and strategic partnerships.…

ERUM GHANI

I am a results-driven B2B sales professional with extensive experience in the corporate training and conference industry across the Middle East, UK, USA, Europe, and APAC. I engage C-level executives, design and execute sales strategies, lead generation plans, and market analyses to drive revenue and growth. I excel at building relationships, closing high-value deals, and guiding cross-functional teams to achieve targets. My sector experience spans oil & gas, banking & finance, manufacturing, F&B, life sciences, investment, FMCG, retail, and government agencies. I am committed to sustainable business growth through client-focused solutions and strategic partnerships.…

Available to hire

I am a results-driven B2B sales professional with extensive experience in the corporate training and conference industry across the Middle East, UK, USA, Europe, and APAC. I engage C-level executives, design and execute sales strategies, lead generation plans, and market analyses to drive revenue and growth. I excel at building relationships, closing high-value deals, and guiding cross-functional teams to achieve targets.
My sector experience spans oil & gas, banking & finance, manufacturing, F&B, life sciences, investment, FMCG, retail, and government agencies. I am committed to sustainable business growth through client-focused solutions and strategic partnerships.

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Skills

Experience Level

Language

English
Fluent
Urdu
Fluent

Work Experience

Manager – Delegate Sales at IMAPAC
June 1, 2024 - Present
Analyze industry trends and implement effective sales methodologies to drive revenue growth. Developed and implemented sales strategies and lead generation plans for conferences. Conducted outreach to potential clients through calls, Zoom meetings, and LinkedIn to promote and sell events. Prepared and presented tailored proposals to prospective clients. Negotiated terms and closed deals to achieve and exceed sales targets. Built and maintained strong relationships with existing clients to ensure retention and repeat business. Identified new business opportunities to expand client base and drive revenue growth.
Senior Manager – Sponsorship Sales at Alea Global Group
March 1, 2022 - February 1, 2024
Achieved sales targets for events and secured sponsors worth $100k+ annually. Analyzed market and product through effective lead research to serve private equity and consulting firms. Negotiated pricing and terms of sales and service agreements and successfully closed deals. Developed new clients and maintained relationships with existing ones.
Senior Manager - Delegate Sales - Middle East at Marcus Evans
December 1, 2016 - February 1, 2022
Delivered events with 40%+ profit margins and consistently hit performance targets. Led a sales team of 12 and provided coaching to improve skills and exceed sales targets. Ensured cheque-in targets through payment follow-ups. Applied problem-solving strategies to resolve issues quickly. Recruited and trained new hires, strengthening the workforce.
Manager – Delegate Sales - Middle East at Marcus Evans
August 1, 2010 - November 1, 2016
Actively monitored KPIs and sales processes of the team. Implemented result-driven sales strategies and increased sales revenue by 20%. Prepared feasibility reports on products and market trends. Executed successful events by liaising with production and operations teams.
Assistant Manager -Sales at Marcus Evans
November 1, 2008 - July 1, 2010
Achieved revenue target by developing excellent knowledge of industry trends and lead generation. Conducted outreach to potential clients through cold call and sell events. Invoicing and payment follow-ups with the clients.

Education

Bachelor of Fine Arts at University of Karachi
January 11, 2030 - December 21, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Energy & Utilities, Financial Services, Manufacturing, Consumer Goods, Life Sciences, Retail, Government, Education, Professional Services, Healthcare, Media & Entertainment

Skills

Experience Level