I'm a results-driven Digital Marketing and Social Media Manager with hands-on experience building and optimizing brand presence for FMCG and consumer brands. I create data-driven social strategies, coordinate influencer partnerships, and produce engaging content across platforms like Instagram, TikTok, LinkedIn, and WhatsApp to drive growth and ROI. Beyond work, I bring a collaborative spirit and a passion for learning. I’m bilingual (English and Urdu), actively volunteer, and enjoy turning creative ideas into measurable campaigns while mentoring teammates and staying ahead of industry trends.…

Esbah Waseem

I'm a results-driven Digital Marketing and Social Media Manager with hands-on experience building and optimizing brand presence for FMCG and consumer brands. I create data-driven social strategies, coordinate influencer partnerships, and produce engaging content across platforms like Instagram, TikTok, LinkedIn, and WhatsApp to drive growth and ROI. Beyond work, I bring a collaborative spirit and a passion for learning. I’m bilingual (English and Urdu), actively volunteer, and enjoy turning creative ideas into measurable campaigns while mentoring teammates and staying ahead of industry trends.…

Available to hire

I’m a results-driven Digital Marketing and Social Media Manager with hands-on experience building and optimizing brand presence for FMCG and consumer brands. I create data-driven social strategies, coordinate influencer partnerships, and produce engaging content across platforms like Instagram, TikTok, LinkedIn, and WhatsApp to drive growth and ROI.

Beyond work, I bring a collaborative spirit and a passion for learning. I’m bilingual (English and Urdu), actively volunteer, and enjoy turning creative ideas into measurable campaigns while mentoring teammates and staying ahead of industry trends.

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Skills

Experience Level

Language

English
Fluent
Urdu
Fluent

Work Experience

Social Media Manager and Content Creator at Vibrant Foods
October 31, 2024 - September 18, 2025
Digital Marketing & Sales: Led social media strategies for TikTok Shop; analyzed trends to boost sales. Brand Management: Maintained brand voice across content; designed Shopify websites. Content Creation: Produced multimedia content with CapCut and Canva. Community Engagement: Grew a 25,000+ follower community through contests and UGC campaigns. Influencer Collaboration: Negotiated partnerships with influencers for authentic content. Invoice Management: Generated and processed invoices. Content Optimization & Analytics: Provided actionable insights to refine strategies.
Social Media Manager and Content Creator at TikTok/Instagram Campaigns (Remote)
October 1, 2024 - October 1, 2024
Developed and executed social media marketing strategies to boost sales on platforms like TikTok Shop. Analyzed market trends and consumer behavior to craft campaigns aligned with target audiences. Maintained brand voice consistency across content, designed and managed Shopify websites for improved UX, and produced high-quality multimedia content with CapCut and Canva. Grew an online community of 25,000+ followers through interactive campaigns and user-generated content. Negotiated and managed influencer partnerships to expand reach and engagement. Managed invoices and performed performance analytics to optimize content strategies.
Social Media Manager at Vibrant Foods
October 1, 2024 - November 2, 2025
Developed and executed tailored social media strategies for five FMCG brands, driving follower growth from 11K to 100K+ in a matter of months. Expanded the brand’s presence across Instagram, TikTok, LinkedIn, and WhatsApp by identifying platform-specific opportunities and aligning content with consumer behavior. Managed influencer partnerships to improve engagement and ROI, and spearheaded the onboarding of Brandwatch for data-driven decision making and social listening. Created multimedia content (video, static, stories) using Canva and CapCut, and maintained monthly content calendars for five brands and the corporate LinkedIn page. Collaborated with Brand Managers on product positioning, consumer research, and internal training assets, while supporting cross-functional teams on budgeting, POs, and invoices. Helped reinvigorate LinkedIn strategy with trend-aware, employee-driven content.
Social Media Manager and Content Creator at Remote (TikTok/Instagram)
October 1, 2024 - September 24, 2025
Developed and implemented social media marketing strategies that significantly boosted sales on platforms like TikTok Shop. Analyzed market trends and consumer behaviour to craft campaigns aligned with target audiences. Created multimedia content (video and static) using Canva and CapCut, managed content calendars for multiple brands, and collaborated with influencers to extend reach. Built and nurtured online communities, driving engagement and brand loyalty.
Social Media Manager at Vibrant Foods
October 1, 2024 - Present
Developed and executed tailored social media strategies for five FMCG brands, achieving follower growth from 11K to 100K+ within a few months. Expanded the company’s digital footprint across Instagram, TikTok, LinkedIn, and WhatsApp by identifying platform-specific opportunities and aligning content with consumer behaviour trends. Led influencer partnerships, onboarding Brandwatch for social listening, and supported internal training with brand assets. Collaborated with marketing and sales to align campaigns with business goals, and trained junior teammates on internal systems.
Social Media Manager at Vibrant Foods
October 1, 2024 - Present
Strategic Planning & Growth: Developed tailored social media strategies for five FMCG brands, leading to follower growth from 11K to 100K+ within months. Expanded digital footprint across Instagram, TikTok, LinkedIn, and WhatsApp by aligning content with platform-specific trends. Influencer & Partnership Management: Sourced and managed influencer partnerships to improve engagement and ROI; led onboarding of Brandwatch for data-driven decisions. Content Creation & Calendar Management: Created content across formats using Canva and CapCut; managed monthly calendars for five brands and the corporate LinkedIn page. Brand Support & Research: Collaborated with Marketing Director to create internal video assets; contributed to focus groups and product research; used Urdu to bridge communication gaps. Cross-functional Collaboration: Worked with accounts and sales for POs and invoices; trained junior team members. Community Engagement & Trend Activation: Reinvigorated LinkedIn strategy with tre
MARAC Administrator at Standing Together Against Domestic Abuse
April 30, 2024 - September 18, 2025
Administrative Support & Confidentiality: Supported coordinators across five boroughs; maintained confidentiality of high-risk case information; managed secure communications and tracked updates in the OASIS database and Excel spreadsheets. Data Management & Analysis: Collected and input MARAC data to aid evaluation of interventions. Meeting Documentation: Took minutes for high-stakes meetings and distributed within 48 hours. Assisted in developing safety plans for at-risk individuals through precise documentation.
MARAC Administrator at Standing Together Against Domestic Abuse
April 1, 2024 - April 1, 2024
Delivered administrative support to coordinators across five boroughs, ensuring confidentiality of sensitive domestic abuse case information. Facilitated stakeholder coordination between domestic violence services, prepared detailed action lists, and maintained accurate case records in secure databases. Supported data analysis initiatives, documenting updates for safety planning and contributing minutes for high-stakes meetings within 48 hours.
MARAC Administrator at Standing Together Against Domestic Abuse
April 1, 2024 - September 24, 2025
Delivered administrative support to coordinators across five boroughs, ensuring confidentiality of sensitive information related to high-risk cases. Managed secure communications and documented updates for effective case tracking in the OASIS database and Excel spreadsheets. Facilitated stakeholder coordination, supported data analysis initiatives, and conducted minute-taking for meetings with distribution within 48 hours. Assisted in safety plan development for at-risk individuals through precise documentation.
CLT Administrator at Victorstone
July 31, 2021 - September 18, 2025
Client Relationship Management: Supported tenants and landlords; addressed inquiries and resolved issues. Independent Workload Management: Managed tasks autonomously in a fast-paced environment. Organizational Efficiency: Maintained comprehensive records and ensured efficient data retrieval. Cross-Departmental Communication: Collaborated with internal teams and external stakeholders. Problem Solving & Issue Resolution: Resolved tenancy-related issues through effective problem-solving.
MARAC Administrator at Standing Together Against Domestic Abuse, Remote
July 1, 2021 - April 1, 2024
Provided confidential administrative support to coordinators across five boroughs, managing secure communications and maintaining case records in OASIS and Excel. Facilitated stakeholder coordination for timely interventions, contributed to data collection and analysis for intervention effectiveness, and prepared meeting minutes within 48 hours. Assisted in developing safety plans for at-risk individuals with precise documentation.
CLT Administrator at Victorstone
July 1, 2021 - July 1, 2021
Provided client relationship management by addressing inquiries and resolving issues, maintaining autonomous workload management in a fast-paced environment. Maintained comprehensive records, ensured accurate data entry, and facilitated cross-departmental communication to support operational efficiency. Resolved tenancy-related and administrative issues with proactive problem-solving.
CLT Administrator at Victorstone
July 1, 2021 - September 24, 2025
Delivered client relationship management support to tenants and landlords, addressing inquiries and resolving issues to enhance satisfaction. Managed autonomous workloads in a fast-paced environment, maintained comprehensive records, and facilitated cross-departmental communication to ensure operational efficiency. Resolved tenancy-related problems using structured problem-solving approaches.
CLT Administrator at Victorstone, London
April 1, 2021 - July 1, 2021
Delivered client relationship management support to tenants and landlords, addressing inquiries and resolving issues to maintain high client satisfaction. Managed autonomous workloads in a fast-paced environment, maintained comprehensive records for efficient information retrieval, and communicated cross-departmentally to coordinate tasks and ensure operational flow. Resolved tenancy, payment, and property maintenance issues through effective problem-solving.
Social Media Manager and Content Creator at Tiktok/Instagram, Remote
April 1, 2021 - October 1, 2024
Developed and implemented social media strategies that significantly boosted sales on platforms like TikTok Shop. Maintained brand voice across content and managed Shopify website development. Created high-quality multimedia content (videos, images, posts) using CapCut and Canva. Built a vibrant online community (over 25,000 followers) through interactive campaigns and user-generated content. Negotiated influencer partnerships to extend brand reach and managed invoice processing. Conducted performance analysis to optimize content and inform strategy.
Volunteer at Helpline Volunteer – Women’s Aid Birmingham and Solihull
December 31, 2020 - December 31, 2020
Supported helpline operations, contributing to safeguarding and support services for women in need. Engaged with callers and coordinated with partner organizations to ensure timely assistance and escalation where appropriate.
Volunteer at Women’s Aid Birmingham and Solihull
December 31, 2020 - September 18, 2025
Helpline Volunteer: Provided helpline support and information to callers; supported safeguarding and confidentiality requirements; contributed to team efforts to assist survivors of domestic abuse.

Education

BSc Psychology at Aston University, Birmingham
September 1, 2016 - June 30, 2020
BSc Psychology at Aston University, Birmingham
September 1, 2016 - June 1, 2020
BSc Psychology at Aston University, Birmingham
September 1, 2016 - June 30, 2020
BSc Psychology at Aston University, Birmingham
September 1, 2016 - June 1, 2020

Qualifications

Data Protection and GDPR Training
January 1, 2021 - September 18, 2025
Princess Diana Award, Envision
January 1, 2015 - September 18, 2025
Data Protection and GDPR Training
January 1, 2021 - September 24, 2025
Princess Diana Award, Envision
January 1, 2015 - September 24, 2025
Data Protection and GDPR Training
January 1, 2021 - November 2, 2025
Princess Diana Award, Envision
January 1, 2015 - November 2, 2025
Data Protection and GDPR Training
January 1, 2021 - December 9, 2025
Princess Diana Award, Envision
January 1, 2015 - December 9, 2025

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Consumer Goods, Education

Skills

Experience Level