Developed the complete visual direction for Crave Hour, a time-based snack kit concept designed around different snacking occasions. Worked across brand identity, packaging, campaign concepts, promotional visuals, and advertising communication to create a cohesive brand experience from the product itself to its digital campaign.

Created visual content for TrashIt.pk’s sustainability-focused communication, including social media graphics, campaign visuals, and event-related creative assets. Contributed to the visual execution of a week-long event while ensuring the designs communicated environmental and sustainability messages in an engaging and accessible way.

Created motion graphics, reels, and short-form video content for digital and promotional communication. Combined typography, animation, transitions, visual effects, and video editing to turn static design concepts into engaging motion-based content suitable for social media and digital campaigns.

Designed social media content and campaign visuals for multiple brands across Instagram and other digital platforms. Translated creative briefs into engaging posts, stories, reel covers, and promotional graphics while adapting layouts, typography, and visual direction to maintain each brand’s unique identity.

Developed complete visual identities for different brands, including logo design, typography, color systems, and supporting brand assets. Created packaging layouts and product-focused designs while maintaining clear visual hierarchy, consistency, and alignment with each brand’s personality and communication goals.

Created branding, packaging, social media campaigns, promotional graphics, illustrations, and motion content for diverse brands and digital campaigns. Focused on translating creative briefs into engaging, visually consistent designs across digital and print platforms.