Available to hire
I am a world-class growth marketing expert with over a decade of experience and a proven track record of driving significant revenue growth for prestigious brands. I excel at leading and training high-achieving teams and delivering complex projects flawlessly.
I specialize in developing effective marketing strategies, managing multi-channel campaigns, and ROI-driven growth across global markets. My focus areas include Paid Media, content creation, SEO, and a wide range of advertising platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
German
Intermediate
Turkish
Beginner
Work Experience
Growth Marketing Expert at NoonMar (Marketplace)
January 1, 2025 - PresentSet overall growth strategy and managed campaigns from idea to execution; built and optimized marketing funnels guiding customers from first touch to loyalty; managed end-to-end tracking with tools like Google Tag Manager and Google Analytics; led multi-channel campaigns across five international markets. Achievements included generating monthly revenue in the SAR range and improving ROAS across platforms.
Growth Marketing Expert at NoonMar (Marketplace)
January 1, 2025 - PresentSet overall growth strategy and managed campaigns across five international markets. Built and optimized marketing funnels to guide customers from first touch to loyalty. Implemented end-to-end tracking with Google Tag Manager and Microsoft Clarity to capture key data and pivot quickly.
Growth Marketing Expert at NoonMar (Marketplace) - Freelance
January 1, 2025 - PresentSet overarching growth strategy and managed campaigns across five international markets from concept to execution. Built and optimized marketing funnels to guide customers from first touch to loyalty, continually improving conversions and customer value. Implemented end-to-end tracking with Google Tag Manager and Microsoft Clarity to capture key data, monitor what matters, and pivot quickly with insights.
Founder at Infinite Found
December 1, 2023 - PresentLaunched a review site for web hosting and SEO tools, building the platform from initial setup to ongoing tweaks and optimization.
Founder at Infinite Found
December 1, 2023 - PresentLaunched a review site for web hosting and SEO tools, handling everything from initial setup to ongoing tweaks and traffic growth. Wrote accessible product reviews, designed visuals to keep content engaging, and maintained SEO best practices to drive organic traffic.
Founder at Infinity Found
December 1, 2023 - PresentFounded a review site for web hosting and SEO tools. Led everything from initial setup to ongoing tweaks, iterating for better traffic and user experience. Designed a clean look with visuals to keep users engaged and navigable, and kept SEO best practices front and center to drive organic discovery.
Head of Performance Marketing at HostPapa (SaaS)
November 30, 2023 - October 12, 2025Developed full growth strategy from scratch, led execution and managed resources; built and managed a high-performing paid acquisitions team; streamlined operations; set up multi-channel global campaigns and measurable ROIs.
Head of Performance Marketing at HostPapa (SaaS)
November 1, 2023 - October 12, 2025Built strategy from the ground up, led execution and managed resources; optimized marketing funnels for seamless campaign delivery and business impact. Built and managed a high-performing Paid Acquisition team; streamlined operations with clear workflows and documentation; achieved notable ROAS improvements across campaigns.
Head of Paid Media at PPC Equities
April 30, 2022 - October 12, 2025Established ROIs-driven multi-channel PPC and Paid Social campaigns; trained cross-functional teams; improved funnel efficiency and drove revenue growth across client portfolios.
Head of Paid Media at Product Equities
April 1, 2022 - October 12, 2025Drove a RO I-driven, multi-channel PPC and paid social program; collaborated with external agencies; optimized funnels for cross-sell and upsell; mentored cross-functional teams; established tracking for data-driven decisions; oversaw global, multi-channel campaigns.
Head of Performance Marketing at HostPapa (SaaS)
April 1, 2022 - October 12, 2025Developed the growth strategy from the ground up, led execution and managed resources, and optimized marketing funnels for seamless campaign delivery and business impact. Built and managed a high-performing Paid Acquisition team, establishing clear workflows and supporting their growth. Streamlined operations by refining workflows and documenting key processes to provide high-quality references for every step. Ran multi-channel global campaigns with full oversight on planning and execution.
Senior E-Commerce Digital Marketing and Content Officer at Jawabkom (SaaS)
December 31, 2020 - October 12, 2025Led multi-channel PPC strategy across five countries; ROI-focused; managed and optimized app campaigns globally; coordinated cross-functional teams to ensure messaging aligned to business goals; ROI-focused campaigns.
Senior E-Commerce Digital Marketing and Content Officer at Jawabkom (SaaS)
December 1, 2020 - October 12, 2025Led multi-channel PPC strategy and execution across five countries; kept messaging aligned; ROI-focused; coordinated with creative, sales, design, and content teams; maintained consistent campaign framework to improve conversions and revenue.
Senior E-Commerce Digital Marketing and Content Officer at Jawabkom (SaaS)
December 1, 2020 - October 12, 2025Led multi-channel PPC strategy across five countries, keeping campaigns ROI-focused. Managed app campaigns globally with emphasis on performance and revenue growth. Coordinated with cross-functional teams to ensure consistent messaging and campaign optimization. Set up tracking and reporting to guide improvements and growth.
Head of Paid Media at Product Equities
December 1, 2020 - October 12, 2025Built out the full strategy from scratch with ROI-driven, multi-channel PPC and Paid Social campaigns. Collaborated closely with external agencies and cross-functional teams—creative, sales, and clients—to keep messaging sharp and all campaign elements aligned to business goals. Optimized marketing funnels for cross-sell and up-sell, supporting customer lifetime value and retention.
SEM Specialist - Contractor at Denver PPC
July 1, 2019 - October 12, 2025Managed PPC across Google and Bing; tracked ROI; collaborated with clients to optimize campaigns and improve conversions.
Account Strategist – Client Partner at Google - CCC
December 31, 2018 - October 12, 2025Built Google Ads strategies and coached clients to optimize accounts; maintained strong client relationships; led cross-functional initiatives to achieve business goals.
Account Strategist - Client Partner at Google
December 1, 2018 - October 12, 2025Built Google Ads strategies and coached clients to optimize accounts; maintained strong client relationships and drove campaign performance.
Digital Marketing Strategist – Client Partner at Aleph Group, Cairo
July 31, 2016 - October 12, 2025Led multi-channel paid advertising in collaboration with Marketing, Sales, Design and Content teams; optimized funnels, tracked web metrics, and used data to inform smart decisions; multi-market campaigns across Egypt, Middle East, and Africa.
Digital Marketing Strategist - Client Partner at Al Aph Group
July 1, 2016 - October 12, 2025Led multi-channel paid advertising; coordinated with external PPC agencies; defined goals and ROI-focused campaigns; optimized funnel stages and oversaw cross-functional teams.
SEO Specialist at Independent / Freelance
June 1, 2014 - October 12, 2025Strategized and implemented on-page SEO, keyword research, and content optimization; improved SERP visibility and organic traffic.
SEM Specialist – Contractor at Denver PPC (Cairo, Egypt)
June 30, 2011 - October 12, 2025Managed PPC campaigns on Google and Bing; tracked performance; supported account managers with keywords, ad copy, and geo-targeting.
Education
Bachelor's Degree in Accounting at Ain Shams University
September 1, 2005 - June 1, 2009Bachelor's Degree in Accounting at Ain Shams University
September 1, 2005 - June 1, 2009Bachelor's Degree in Accounting at Ain Shams University, Faculty of Commerce
September 1, 2005 - June 1, 2009Qualifications
Google Project Management
January 11, 2030 - October 12, 2025Omnichannel Retail Strategy
January 11, 2030 - October 12, 2025Digital Marketing Analytics
January 11, 2030 - October 12, 2025An Introduction to Marketing
January 11, 2030 - October 12, 2025Digital Marketing Strategy: Navigating Emerging Media and AI
January 11, 2030 - October 12, 2025Foundations: Data, Data, Everywhere
January 11, 2030 - October 12, 2025Google Project Management
January 1, 2020 - October 12, 2025Omnichannel Retail Strategy
January 1, 2021 - October 12, 2025Intro to Generative AI (Google Cloud)
January 1, 2023 - October 12, 2025Digital Marketing Analytics
January 1, 2020 - October 12, 2025Google Project Management
January 11, 2030 - October 12, 2025Omnichannel Retail Strategy (Coursera)
January 11, 2030 - October 12, 2025Introduction to Generative AI (Coursera)
January 11, 2030 - October 12, 2025Digital Marketing Analytics in Theory (Coursera)
January 11, 2030 - October 12, 2025Digital Marketing Analytics in Practice (Coursera)
January 11, 2030 - October 12, 2025Foundations: Data, Data, Everywhere (Coursera)
January 11, 2030 - October 12, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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