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Industrial designer and product development manager with 9+ years leading end-to-end innovation, renovation, and operational projects in the FMCG beauty and consumer goods sector. Most recently at L'Oréal Colombia, I manage launch feasibility, artwork governance, cross-functional delivery, and on-time execution across marketing, manufacturing, quality, and packaging suppliers. I continuously improve artwork management processes and strengthen supplier and stakeholder alignment to protect margin targets and reduce time-to-market. With a technical background in industrial design and structural/packaging engineering, I translate complex requirements into clear plans, lead teams through competing priorities, and deliver sustainable, lower-impact material solutions.…Industrial designer and product development manager with 9+ years leading end-to-end innovation, renovation, and operational projects in the FMCG beauty and consumer goods sector. Most recently at L'Oréal Colombia, I manage launch feasibility, artwork governance, cross-functional delivery, and on-time execution across marketing, manufacturing, quality, and packaging suppliers. I continuously improve artwork management processes and strengthen supplier and stakeholder alignment to protect margin targets and reduce time-to-market. With a technical background in industrial design and structural/packaging engineering, I translate complex requirements into clear plans, lead teams through competing priorities, and deliver sustainable, lower-impact material solutions.

Esperanza Sanchez Avila

Product Designer, Packaging Designer, Project Manager, +1

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Industrial designer and product development manager with 9+ years leading end-to-end innovation, renovation, and operational projects in the FMCG beauty and consumer goods sector. Most recently at L'Oréal Colombia, I manage launch feasibility, artwork governance, cross-functional delivery, and on-time execution across marketing, manufacturing, quality, and packaging suppliers. I continuously improve artwork management processes and strengthen supplier and stakeholder alignment to protect margin targets and reduce time-to-market. With a technical background in industrial design and structural/packaging engineering, I translate complex requirements into clear plans, lead teams through competing priorities, and deliver sustainable, lower-impact material solutions.…Industrial designer and product development manager with 9+ years leading end-to-end innovation, renovation, and operational projects in the FMCG beauty and consumer goods sector. Most recently at L'Oréal Colombia, I manage launch feasibility, artwork governance, cross-functional delivery, and on-time execution across marketing, manufacturing, quality, and packaging suppliers. I continuously improve artwork management processes and strengthen supplier and stakeholder alignment to protect margin targets and reduce time-to-market. With a technical background in industrial design and structural/packaging engineering, I translate complex requirements into clear plans, lead teams through competing priorities, and deliver sustainable, lower-impact material solutions.

Available to hire

Industrial designer and product development manager with 9+ years leading end-to-end innovation, renovation, and operational projects in the FMCG beauty and consumer goods sector. Most recently at L’Oréal Colombia, I manage launch feasibility, artwork governance, cross-functional delivery, and on-time execution across marketing, manufacturing, quality, and packaging suppliers.

I continuously improve artwork management processes and strengthen supplier and stakeholder alignment to protect margin targets and reduce time-to-market. With a technical background in industrial design and structural/packaging engineering, I translate complex requirements into clear plans, lead teams through competing priorities, and deliver sustainable, lower-impact material solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Product Development Project Lead at L'Oréal Colombia

February 1, 2021 - April 1, 2025

Led feasibility and technical translation for new product launch portfolios (Maybelline and Vogue), ensuring alignment between design requirements, manufacturing capability, and delivery timelines. Owned product cost (PRI) across development, partnering with Marketing to protect gross margin targets. Led sustainability initiatives to identify and validate lower-impact materials, proactively communicating risks and proposing solutions to keep projects viable and on-brief. Managed cross-functional teams (design, manufacturing, quality, and packaging suppliers) to deliver against a shared plan. Streamlined feasibility and approval processes to reduce time-to-market, running fast-track projects and material improvements tied to environmental and sustainability goals. Served as a key point of contact across Marketing, R&D, manufacturing, and packaging suppliers to resolve technical and timeline conflicts across multi-brand portfolios.

Artwork Manager – Consumer Products, Makeup Division at L'Oréal Colombia

March 1, 2016 - February 1, 2021

Owned the artwork management process end-to-end for the Makeup division, defining governance and approval workflows for color proofs, decorative finishes, and print-ready files with Marketing and external suppliers. Coordinated cross-functional milestones across design, quality, and packaging suppliers to ensure on-time delivery for each project in the portfolio. Strengthened the team’s technical and aesthetic capability in artwork and packaging, improving execution quality and maximizing packaging as a driver of consumer value.

Structural Packaging Designer at PAGOMA S.A.

August 1, 2015 - February 1, 2016

Designed and developed structural packaging components—including folding cartons, plastic displays, and thermoformed pieces—from concept through production-ready specification. Managed graphic artwork production across screen printing, flexography, pad printing, and offset, liaising directly with print suppliers to confirm technical feasibility.

Packaging Designer at Panamericana Formas e Impresos

October 1, 2012 - July 1, 2015

Designed and developed folding cartons for mass-consumer products. Managed artwork finalization, layout preparation, and file completion for pre-press and CTP production.

Freelance Design Consultant at Independent

January 1, 2010 - December 31, 2012

Designed point-of-purchase (POP) promotional materials and advised on brand image and product catalog design for small business clients.