Esperanza Arriagada
I'm Esperanza Arriagada, a results-driven marketing professional based in Santiago, Chile.
About
I’m Esperanza Arriagada, a results-driven marketing professional based in Santiago, Chile. I blend customer-facing knowledge with data-driven digital marketing, leading cross-functional teams to deliver growth for B2B and B2C services and products.
From shaping paid media strategies across Google Ads and Meta to aligning product, engineering, and content teams, I thrive on turning insights into tangible results for agencies and clients.
- 11 years' experience
- Joined February 2026
Skills· 12
Languages
- EnglishFluent
Industry experience
- Professional Services
- Software & Internet
- Media & Entertainment
- Retail
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Work experience· 4 roles
Lead strategy and performance marketing initiatives, overseeing teams, investments, and key decisions for the agency and clients to drive growth and success.
Steered the strategic API roadmap and CRM integrations to boost internal efficiency and scalability; collaborated with customers and product teams to develop and deliver new features.
Supported the Americas and Europe customer-success efforts, building relationships with hundreds of agencies and in-house marketing teams to drive product adoption and value.
Education
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