I'm Esperanza Arriagada, a results-driven marketing professional based in Santiago, Chile. I blend customer-facing knowledge with data-driven digital marketing, leading cross-functional teams to deliver growth for B2B and B2C services and products. From shaping paid media strategies across Google Ads and Meta to aligning product, engineering, and content teams, I thrive on turning insights into tangible results for agencies and clients.

Esperanza Arriagada

I'm Esperanza Arriagada, a results-driven marketing professional based in Santiago, Chile. I blend customer-facing knowledge with data-driven digital marketing, leading cross-functional teams to deliver growth for B2B and B2C services and products. From shaping paid media strategies across Google Ads and Meta to aligning product, engineering, and content teams, I thrive on turning insights into tangible results for agencies and clients.

Available to hire

I’m Esperanza Arriagada, a results-driven marketing professional based in Santiago, Chile. I blend customer-facing knowledge with data-driven digital marketing, leading cross-functional teams to deliver growth for B2B and B2C services and products.
From shaping paid media strategies across Google Ads and Meta to aligning product, engineering, and content teams, I thrive on turning insights into tangible results for agencies and clients.

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Language

English
Fluent

Work Experience

Head of Performance at commente.me
August 31, 2022 - Present
Lead strategy and performance marketing initiatives, overseeing teams, investments, and key decisions for the agency and clients to drive growth and success.
Project Manager at Optmyzr
April 1, 2020 - August 31, 2022
Steered the strategic API roadmap and CRM integrations to boost internal efficiency and scalability; collaborated with customers and product teams to develop and deliver new features.
Senior Marketing Manager at Optmyzr
April 1, 2018 - April 1, 2020
Supported the Americas and Europe customer-success efforts, building relationships with hundreds of agencies and in-house marketing teams to drive product adoption and value.
Marketing and Customer Relations Specialist at Optmyzr
March 31, 2015 - March 31, 2018
Joined Optmyzr in its early startup phase; helped shape customer engagement, education and growth strategies across multiple regions.

Education

International Management at Universidad de Valparaíso
January 1, 2005 - December 31, 2011
International Management at Universidad de Valparaíso
January 1, 2005 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Retail