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I'm Esperanza Arriagada, a results-driven marketing professional based in Santiago, Chile. I blend customer-facing knowledge with data-driven digital marketing, leading cross-functional teams to deliver growth for B2B and B2C services and products. From shaping paid media strategies across Google Ads and Meta to aligning product, engineering, and content teams, I thrive on turning insights into tangible results for agencies and clients.…I'm Esperanza Arriagada, a results-driven marketing professional based in Santiago, Chile. I blend customer-facing knowledge with data-driven digital marketing, leading cross-functional teams to deliver growth for B2B and B2C services and products. From shaping paid media strategies across Google Ads and Meta to aligning product, engineering, and content teams, I thrive on turning insights into tangible results for agencies and clients.

Esperanza Arriagada

Marketing Strategist, Growth Marketer, Product Marketer, +6

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I'm Esperanza Arriagada, a results-driven marketing professional based in Santiago, Chile. I blend customer-facing knowledge with data-driven digital marketing, leading cross-functional teams to deliver growth for B2B and B2C services and products. From shaping paid media strategies across Google Ads and Meta to aligning product, engineering, and content teams, I thrive on turning insights into tangible results for agencies and clients.…I'm Esperanza Arriagada, a results-driven marketing professional based in Santiago, Chile. I blend customer-facing knowledge with data-driven digital marketing, leading cross-functional teams to deliver growth for B2B and B2C services and products. From shaping paid media strategies across Google Ads and Meta to aligning product, engineering, and content teams, I thrive on turning insights into tangible results for agencies and clients.

Available to hire

I’m Esperanza Arriagada, a results-driven marketing professional based in Santiago, Chile. I blend customer-facing knowledge with data-driven digital marketing, leading cross-functional teams to deliver growth for B2B and B2C services and products.
From shaping paid media strategies across Google Ads and Meta to aligning product, engineering, and content teams, I thrive on turning insights into tangible results for agencies and clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Performance at commente.me

August 31, 2022 - Present

Lead strategy and performance marketing initiatives, overseeing teams, investments, and key decisions for the agency and clients to drive growth and success.

Project Manager at Optmyzr

April 1, 2020 - August 31, 2022

Steered the strategic API roadmap and CRM integrations to boost internal efficiency and scalability; collaborated with customers and product teams to develop and deliver new features.

Senior Marketing Manager at Optmyzr

April 1, 2018 - April 1, 2020

Supported the Americas and Europe customer-success efforts, building relationships with hundreds of agencies and in-house marketing teams to drive product adoption and value.

Marketing and Customer Relations Specialist at Optmyzr

March 31, 2015 - March 31, 2018

Joined Optmyzr in its early startup phase; helped shape customer engagement, education and growth strategies across multiple regions.