EA

Esperanza Arriagada

Available to hire

I'm Esperanza Arriagada, a results-driven marketing professional based in Santiago, Chile.

About

I’m Esperanza Arriagada, a results-driven marketing professional based in Santiago, Chile. I blend customer-facing knowledge with data-driven digital marketing, leading cross-functional teams to deliver growth for B2B and B2C services and products.
From shaping paid media strategies across Google Ads and Meta to aligning product, engineering, and content teams, I thrive on turning insights into tangible results for agencies and clients.

  • 11 years' experience
  • Joined February 2026

Industry experience

  • Professional Services
  • Software & Internet
  • Media & Entertainment
  • Retail

Work experience· 4 roles

Head of Performance · commente.meAug 2022 – Present · 4 yrs 4 mos

Lead strategy and performance marketing initiatives, overseeing teams, investments, and key decisions for the agency and clients to drive growth and success.

Project Manager · OptmyzrApr 2020 – Aug 2022 · 2 yrs 5 mos

Steered the strategic API roadmap and CRM integrations to boost internal efficiency and scalability; collaborated with customers and product teams to develop and deliver new features.

Senior Marketing Manager · OptmyzrApr 2018 – Apr 2020 · 2 yrs 1 mo

Supported the Americas and Europe customer-success efforts, building relationships with hundreds of agencies and in-house marketing teams to drive product adoption and value.

Marketing and Customer Relations Specialist · OptmyzrMar 2015 – Mar 2018 · 3 yrs 1 mo

Education

International Management · Universidad de Valparaíso2005 – 2011
International Management · Universidad de Valparaíso2005 – 2011

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