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AI-Powered Digital Strategist & Business Development Expert nurturing brands, e-commerce platforms, startups, and enterprise organizations convert audiences into revenue through full-stack digital and marketing technology systems. Through Essential Digital Solution, a full-service Digital Tech Studio, delivers end-to-end brand growth powered by AI automation, performance marketing, and conversion-focused design — built to attract clients, build trust, and grow revenue on autopilot across every stage of the customer journey. Specializes in transforming underperforming brands into category leaders through a suite of integrated services including Paid Media & Performance Marketing, Brand Identity & Visual Systems, SEO & Generative Engine Optimization (GEO), and Marketing Automation & CRM Integration — achieving 65% recognition growth and 45% sales increase in cosmetics across e-commerce and B2B channels. Architects multi-channel ecosystems combining Web Design & Development, Email & SMS Automation, Social Media Management & Content Creation, and AI-driven workflows — delivering a 50% increase in website traffic and a 300% surge in social engagement for enterprise and startup clients including Ulta and The Ryl. Deploys data-backed A/B testing and Community Growth Strategy to drive measurable outcomes, achieving a 10% click-through rate and 20% conversion rate for major retail and e-commerce brands including Target, Urban Outfitters, and Amazon.…AI-Powered Digital Strategist & Business Development Expert nurturing brands, e-commerce platforms, startups, and enterprise organizations convert audiences into revenue through full-stack digital and marketing technology systems. Through Essential Digital Solution, a full-service Digital Tech Studio, delivers end-to-end brand growth powered by AI automation, performance marketing, and conversion-focused design — built to attract clients, build trust, and grow revenue on autopilot across every stage of the customer journey. Specializes in transforming underperforming brands into category leaders through a suite of integrated services including Paid Media & Performance Marketing, Brand Identity & Visual Systems, SEO & Generative Engine Optimization (GEO), and Marketing Automation & CRM Integration — achieving 65% recognition growth and 45% sales increase in cosmetics across e-commerce and B2B channels. Architects multi-channel ecosystems combining Web Design & Development, Email & SMS Automation, Social Media Management & Content Creation, and AI-driven workflows — delivering a 50% increase in website traffic and a 300% surge in social engagement for enterprise and startup clients including Ulta and The Ryl. Deploys data-backed A/B testing and Community Growth Strategy to drive measurable outcomes, achieving a 10% click-through rate and 20% conversion rate for major retail and e-commerce brands including Target, Urban Outfitters, and Amazon.

Essential Digital Solution

Social Media Manager, Brand Strategist, Marketing Strategist, +7

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AI-Powered Digital Strategist & Business Development Expert nurturing brands, e-commerce platforms, startups, and enterprise organizations convert audiences into revenue through full-stack digital and marketing technology systems. Through Essential Digital Solution, a full-service Digital Tech Studio, delivers end-to-end brand growth powered by AI automation, performance marketing, and conversion-focused design — built to attract clients, build trust, and grow revenue on autopilot across every stage of the customer journey. Specializes in transforming underperforming brands into category leaders through a suite of integrated services including Paid Media & Performance Marketing, Brand Identity & Visual Systems, SEO & Generative Engine Optimization (GEO), and Marketing Automation & CRM Integration — achieving 65% recognition growth and 45% sales increase in cosmetics across e-commerce and B2B channels. Architects multi-channel ecosystems combining Web Design & Development, Email & SMS Automation, Social Media Management & Content Creation, and AI-driven workflows — delivering a 50% increase in website traffic and a 300% surge in social engagement for enterprise and startup clients including Ulta and The Ryl. Deploys data-backed A/B testing and Community Growth Strategy to drive measurable outcomes, achieving a 10% click-through rate and 20% conversion rate for major retail and e-commerce brands including Target, Urban Outfitters, and Amazon.…AI-Powered Digital Strategist & Business Development Expert nurturing brands, e-commerce platforms, startups, and enterprise organizations convert audiences into revenue through full-stack digital and marketing technology systems. Through Essential Digital Solution, a full-service Digital Tech Studio, delivers end-to-end brand growth powered by AI automation, performance marketing, and conversion-focused design — built to attract clients, build trust, and grow revenue on autopilot across every stage of the customer journey. Specializes in transforming underperforming brands into category leaders through a suite of integrated services including Paid Media & Performance Marketing, Brand Identity & Visual Systems, SEO & Generative Engine Optimization (GEO), and Marketing Automation & CRM Integration — achieving 65% recognition growth and 45% sales increase in cosmetics across e-commerce and B2B channels. Architects multi-channel ecosystems combining Web Design & Development, Email & SMS Automation, Social Media Management & Content Creation, and AI-driven workflows — delivering a 50% increase in website traffic and a 300% surge in social engagement for enterprise and startup clients including Ulta and The Ryl. Deploys data-backed A/B testing and Community Growth Strategy to drive measurable outcomes, achieving a 10% click-through rate and 20% conversion rate for major retail and e-commerce brands including Target, Urban Outfitters, and Amazon.

Available to hire

AI-Powered Digital Strategist & Business Development Expert nurturing brands, e-commerce platforms, startups, and enterprise organizations convert audiences into revenue through full-stack digital and marketing technology systems.

Through Essential Digital Solution, a full-service Digital Tech Studio, delivers end-to-end brand growth powered by AI automation, performance marketing, and conversion-focused design — built to attract clients, build trust, and grow revenue on autopilot across every stage of the customer journey.

Specializes in transforming underperforming brands into category leaders through a suite of integrated services including Paid Media & Performance Marketing, Brand Identity & Visual Systems, SEO & Generative Engine Optimization (GEO), and Marketing Automation & CRM Integration — achieving 65% recognition growth and 45% sales increase in cosmetics across e-commerce and B2B channels. Architects multi-channel ecosystems combining Web Design & Development, Email & SMS Automation, Social Media Management & Content Creation, and AI-driven workflows — delivering a 50% increase in website traffic and a 300% surge in social engagement for enterprise and startup clients including Ulta and The Ryl. Deploys data-backed A/B testing and Community Growth Strategy to drive measurable outcomes, achieving a 10% click-through rate and 20% conversion rate for major retail and e-commerce brands including Target, Urban Outfitters, and Amazon.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Advanced

French

Intermediate

Work Experience

Social Media Manager at Essential Digital Marketing

January 1, 2025 - September 28, 2025

Led social media marketing and digital campaigns for pharmaceutical and cosmetic e-commerce brands, driving 30% organic traffic growth and 60% affiliate sales increases across Instagram, TikTok, LinkedIn, YouTube, Pinterest, and Facebook. Executed monthly campaigns and paid ads via Facebook Meta Suite for luxury wellness brands HeyWell, Kencko, and Solara Suncare, delivering 20% retention growth and 35% sales growth. Secured B2B collaborations with retailers including Target, Whole Foods, and Ulta, yielding 35% visibility enhancement and 40% engagement rise in regulated markets. Implemented multi-channel strategies with SEO, content, email marketing, and CRM integration; led web design updates and A/B testing achieving 10% CTR and 20% conversion rate for e-commerce clients such as Target, Urban Outfitters, and Amazon in cosmetics.

Founder at Essential Digital Solution

January 1, 2025 - Present

Founder at Essential Digital Solution; guiding cross-functional teams to deliver paid and organic social initiatives for brands such as HeyWell, Kencko, and Solara Suncare. Led to 50% retention growth and 35% sales increase via Facebook Meta Suite, Sprout Social, and Adobe AI. Built B2B alliances with Ulta and Whole Foods driving 65% visibility elevation and 40% engagement rise in regulated markets; oversaw contract oversight and invoicing, client onboarding, and scalable web design. Previously, at Essential Digital Marketing, delivered 30% traffic growth and 60% affiliate sales growth by leveraging social listening, omni-channel campaigns, and SEO to propel e-commerce performance.

Marketing Manager / Social Media Manager at Essential Digital Marketing

January 1, 2025 - September 28, 2025

Transformed underperforming brands through brand positioning, paid advertising, and social marketing; leveraged social listening to refine organic strategies and ensure regulatory compliance; delivered 30% organic traffic growth and 60% affiliate sales increase across cosmetics and pharmaceutical e-commerce; managed campaigns across Instagram, TikTok, LinkedIn, YouTube, Pinterest, and Facebook.

Founder at Essential Digital Solution

January 1, 2025 - Present

Social Media Strategist and Digital Marketing Expert delivering multi-channel social and paid campaigns for brands like HeyWell, Kencko, and Solara Suncare; built B2B collaborations with Target, Whole Foods, and Ulta; achieved ~50% retention growth and ~35% sales increase; 65% visibility elevation and 40% engagement rise in regulated markets.

Social Media Manager / Social Media Strategist at Essential Digital

December 31, 2025 - September 28, 2025

Led social media strategy and digital marketing for pharmaceutical and cosmetic e-commerce brands across Instagram, TikTok, LinkedIn, YouTube, Pinterest, and Facebook. Developed SEO and UGC strategies via LinkedTree and Amazon, driving 30% organic traffic growth and 60% affiliate sales increase. Executed monthly campaigns and paid ads using Facebook Meta Suite for luxury wellness brands (HeyWell, Kencko, Solara Suncare), achieving 20% retention growth and 35% sales increase. Cultivated B2B partnerships with retailers (Target, Whole Foods, Ulta) to boost visibility by 35% and engagement by 40% in regulated markets.

Founder at Essential Digital

January 1, 2025 - Present

Founder and strategic leader overseeing cross-functional teams; drives paid and organic social initiatives for brand clients (HeyWell, Kencko, Solara Suncare). Achieved 50% retention growth and 35% sales increase via Facebook Meta Suite, Sprout Social, and Adobe AI. Led B2B alliances with Ulta and Whole Foods increasing visibility and engagement in regulated markets.

Social Media Strategist and Digital Marketing Expert at Essential Digital

January 1, 2025 - September 28, 2025

Led digital marketing initiatives for pharmaceutical and cosmetic e-commerce brands, developing SEO/UGC strategies and multi-channel campaigns across Instagram, TikTok, LinkedIn, YouTube, Pinterest, and Facebook. Managed monthly Paid Advertising campaigns via Facebook Meta Suite for luxury wellness brands HeyWell, Kencko, and Solara Suncare, delivering 20% retention growth and 35% sales increase. Secured B2B collaborations with Target, Whole Foods, and Ulta, boosting visibility by 35% and engagement by 40% in regulated markets. Implemented integrated campaigns combining social advertising, email marketing, blog content, and SEO, resulting in 50% website traffic growth and 300% social engagement surge. Conducted A/B testing achieving 10% CTR and 20% conversion rate for e-commerce clients including Target, Urban Outfitters, and Amazon.

Founder at Essential Digital Solution

January 1, 2025 - Present

Founder of Essential Digital, leading cross-functional teams to execute paid and organic social initiatives for brands like HeyWell, Kencko, and Solara Suncare. Built and scaled agency operations, partnered with retailers for expanded reach, and drove measurable outcomes including 50% retention growth, 35% sales increase, 65% visibility elevation, and 40% engagement rise in regulated markets. Oversaw contract oversight and invoicing, ensuring operational excellence.

Founder at Essential Digital Solution

January 1, 2025 - Present

Founder responsible for leading multi-channel digital marketing strategies for cosmetics, pharmaceutical, and wellness brands; delivered 50% retention growth and 35% sales increase via Facebook Meta Suite, Sprout Social, and Adobe AI. Built B2B alliances with retailers such as Ulta and Whole Foods, driving 65% visibility elevation and 40% engagement increase in regulated markets. Led cross-functional teams, oversaw web design, and implemented paid and organic social initiatives, achieving 50% website traffic growth and 300% social engagement uplift. Also collaborated on e-commerce campaigns with Target, Urban Outfitters, and Amazon, achieving 10% CTR and 20% conversion improvements.

Brand Identity & Visual Systems Lead at Giorgio Armani

January 1, 2024 - December 31, 2024

Rebuilt digital brand identity across web, social, and retail touchpoints for fragrance GTM launch; delivered a tokenised design system ensuring omnichannel pixel-perfect consistency; +38% brand sentiment post-launch; AI-powered mood-board generator cut creative brief cycles by ~40%.

Brand Development & GTM Lead at Emerging Fashion Label (Major Brand in Development)

January 1, 2024 - December 31, 2024

Led full brand development from zero: naming, visual identity, tone of voice, brand book, and investor narrative; built TikTok Shop storefront with affiliate programme; Instagram Shop collections and drop sequencing; +67% sell-through in launch month; integrated Sprout Social for influencer tracking and social listening.

IR & B2B Demand Generation Lead at PE-Backed SaaS Company

January 1, 2023 - December 31, 2024

Architected investor relations materials; developed LinkedIn category-authority programme; +340% LinkedIn follower growth; 27% qualified inbound pipeline from gated intelligence assets; 18 QL pipeline leads in 60 days via SEO-first publishing motion.

ABM & RevOps Infrastructure Architect at FinTech Challenger

January 1, 2023 - December 31, 2023

Architected Tier 1 ABM ICP lists using 6sense and Bombora; configured HubSpot-Salesforce bidirectional sync; deployed AI-personalised nurture flows; achieved 112% inbound growth.

Post-Acquisition Relaunch & SEO Lead at PropTech Platform

January 1, 2023 - December 31, 2023

Led website migration to Webflow post-PE acquisition; performed GSC re-indexing and Core Web Vitals remediation; aligned ESG narrative for investor data room; CAC reduced by 34% vs. benchmark.

DTC Growth & Lifecycle Marketing Lead at Salt & Stone

January 1, 2022 - December 31, 2023

Full-funnel GTM across TikTok Shop, Instagram Shop, Pinterest, and Meta; produced 18k UGC-first creatives; implemented Klaviyo lifecycle automation; Amazon DSP retargeting; +22% first-purchase CVR; AOV uplift via bundled strategies.

GTM Brand & Regulated Digital Launch Lead at HealthTech Startup (Consumer Diagnostics)

January 1, 2022 - December 31, 2022

Brand naming, voice guidelines, and regulatory copy architecture (ASA/MHRA-aware, AI transparency labelling); ROAS 5.1x on Meta launch driven by rapid creative iteration and signal-based bidding.

Newsletter Monetisation & B2B Media Lead at Circular Economy News

January 1, 2021 - December 31, 2022

Built Beehiiv-powered newsletter growth engine; referral loops; 22,000 subscribers; 6-figure sponsorship pipeline within 12 months; zero paid acquisition; donor LTV uplift via hyper-personalised re-engagement.