I’m a bilingual (English C2 / Spanish native) Content and Social Media Strategist with over three years of experience developing digital content, strengthening brand positioning, and improving online reputation across institutional and private sector projects. I’ve led content initiatives for multi-location businesses and public entities, restructuring content strategies to increase engagement consistency, improve customer feedback management, and execute structured email marketing campaigns (achieving average open rates of 26% and ~5% CTR). My background combines strategic thinking, editorial precision, and cross-cultural communication experience in U.S. markets, which allows me to create content that is not only engaging, but aligned with brand voice and business goals. What makes me stand out is my ability to think beyond posting — I focus on narrative alignment, audience psychology, and measurable structure, ensuring content supports long-term brand growth rather than vanity metrics.

Estefani Suarez

I’m a bilingual (English C2 / Spanish native) Content and Social Media Strategist with over three years of experience developing digital content, strengthening brand positioning, and improving online reputation across institutional and private sector projects. I’ve led content initiatives for multi-location businesses and public entities, restructuring content strategies to increase engagement consistency, improve customer feedback management, and execute structured email marketing campaigns (achieving average open rates of 26% and ~5% CTR). My background combines strategic thinking, editorial precision, and cross-cultural communication experience in U.S. markets, which allows me to create content that is not only engaging, but aligned with brand voice and business goals. What makes me stand out is my ability to think beyond posting — I focus on narrative alignment, audience psychology, and measurable structure, ensuring content supports long-term brand growth rather than vanity metrics.

Available to hire

I’m a bilingual (English C2 / Spanish native) Content and Social Media Strategist with over three years of experience developing digital content, strengthening brand positioning, and improving online reputation across institutional and private sector projects.

I’ve led content initiatives for multi-location businesses and public entities, restructuring content strategies to increase engagement consistency, improve customer feedback management, and execute structured email marketing campaigns (achieving average open rates of 26% and ~5% CTR).

My background combines strategic thinking, editorial precision, and cross-cultural communication experience in U.S. markets, which allows me to create content that is not only engaging, but aligned with brand voice and business goals.

What makes me stand out is my ability to think beyond posting — I focus on narrative alignment, audience psychology, and measurable structure, ensuring content supports long-term brand growth rather than vanity metrics.

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Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Intermediate

Work Experience

Strategic Social Media & Communications Lead at Univer Plus S.A.
January 1, 2023 - January 1, 2024
Increased average post engagement from ~10 to 13–16 interactions per post by restructuring content pillars and publishing cadence on Instagram and Facebook. Designed and implemented a structured complaint-tracking system, redirecting issues to specialized support channels to reduce negative exposure. Led a Google Maps reputation recovery pilot, improving store ratings from 1–2 stars to 4–5 stars through a customer feedback protocol that remained active after departure. Executed an email database cleanup and launched informational and promotional campaigns, achieving an average 26% open rate and ~5% click-through rate. Coordinated cross-functional teams (design, operations, call center) to ensure content consistency and brand alignment across social and email channels.
Communications Officer at Municipality of Florida Blanca
September 1, 2022 - December 1, 2022
Produced digital and public-facing content supporting large-scale cultural and economic campaigns. Coordinated media messaging across digital platforms and on-site events, ensuring clarity and brand consistency. Collaborated with public stakeholders to develop informative materials aligned with community engagement goals.
Project Leader – Social Media Accounts at Agency Chapa
August 1, 2022 - November 1, 2022
Managed content strategy for six concurrent B2B and B2C client accounts. Supervised production of 90+ monthly visual assets and 20+ videos, ensuring alignment with brand guidelines and publishing calendars. Improved workflow organization and deadline compliance across creative teams.
Intercultural Communication Specialist & Interpreter at Propio Language Services
January 1, 2024 - Present
Facilitated high-stakes communication in U.S. medical and legal environments, strengthening cross-cultural clarity and remote collaboration skills.

Education

Bachelor's Degree in Social Communication & Journalism at UNAB
January 11, 2030 - February 25, 2026

Qualifications

80-Hour Core Medical Interpreter Training
January 11, 2030 - February 25, 2026
Diploma: Social Media Content Planning
January 11, 2030 - February 25, 2026
Diploma: Digital Brand Positioning
January 11, 2030 - February 25, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Other