Hi Juniper team, As a passionate designer with over 10 years of experience in branding, illustration, and product creation, I was thrilled to come across your opening for a Product Designer. From developing physical goods and packaging to building digital storytelling pieces that drive customer engagement, my work has always centered around creating thoughtful, high-impact design — and I see a strong alignment with Juniper’s mission to empower creators through meaningful merchandise. At CT Brand, a luxury fashion company in Brazil, I led the visual development of exclusive product lines, creating everything from packaging and tags to branded assets and content for social media. I also collaborated directly with high-end clients to understand their preferences and buying behaviors — an experience that sharpened my ability to translate branding into sellable, emotionally resonant products. What excites me most about this role is the opportunity to blend creative freedom with strategy. I love designing products that people connect with — whether it’s through a clever illustration, a character that captures a brand’s soul, or packaging that tells a story. I’m deeply familiar with Adobe Creative Suite, Figma, and user research tools, and I bring a proactive, collaborative energy to every team I’m part of. Beyond skills and tools, I bring curiosity, emotional intelligence, and a genuine passion for helping ideas take shape. I’m energized by the idea of co-creating with cross-functional teams and contributing to Juniper’s incredible track record of building products that matter. Thank you for considering my application. I’d love the opportunity to help Juniper bring even more bold, beautiful, and purposeful products into the world. Warmly, Estéfany Rocha

Estéfany Rocha da Silva

Hi Juniper team, As a passionate designer with over 10 years of experience in branding, illustration, and product creation, I was thrilled to come across your opening for a Product Designer. From developing physical goods and packaging to building digital storytelling pieces that drive customer engagement, my work has always centered around creating thoughtful, high-impact design — and I see a strong alignment with Juniper’s mission to empower creators through meaningful merchandise. At CT Brand, a luxury fashion company in Brazil, I led the visual development of exclusive product lines, creating everything from packaging and tags to branded assets and content for social media. I also collaborated directly with high-end clients to understand their preferences and buying behaviors — an experience that sharpened my ability to translate branding into sellable, emotionally resonant products. What excites me most about this role is the opportunity to blend creative freedom with strategy. I love designing products that people connect with — whether it’s through a clever illustration, a character that captures a brand’s soul, or packaging that tells a story. I’m deeply familiar with Adobe Creative Suite, Figma, and user research tools, and I bring a proactive, collaborative energy to every team I’m part of. Beyond skills and tools, I bring curiosity, emotional intelligence, and a genuine passion for helping ideas take shape. I’m energized by the idea of co-creating with cross-functional teams and contributing to Juniper’s incredible track record of building products that matter. Thank you for considering my application. I’d love the opportunity to help Juniper bring even more bold, beautiful, and purposeful products into the world. Warmly, Estéfany Rocha

Available to hire

Hi Juniper team,

As a passionate designer with over 10 years of experience in branding, illustration, and product creation, I was thrilled to come across your opening for a Product Designer. From developing physical goods and packaging to building digital storytelling pieces that drive customer engagement, my work has always centered around creating thoughtful, high-impact design — and I see a strong alignment with Juniper’s mission to empower creators through meaningful merchandise.

At CT Brand, a luxury fashion company in Brazil, I led the visual development of exclusive product lines, creating everything from packaging and tags to branded assets and content for social media. I also collaborated directly with high-end clients to understand their preferences and buying behaviors — an experience that sharpened my ability to translate branding into sellable, emotionally resonant products.

What excites me most about this role is the opportunity to blend creative freedom with strategy. I love designing products that people connect with — whether it’s through a clever illustration, a character that captures a brand’s soul, or packaging that tells a story. I’m deeply familiar with Adobe Creative Suite, Figma, and user research tools, and I bring a proactive, collaborative energy to every team I’m part of.

Beyond skills and tools, I bring curiosity, emotional intelligence, and a genuine passion for helping ideas take shape. I’m energized by the idea of co-creating with cross-functional teams and contributing to Juniper’s incredible track record of building products that matter.

Thank you for considering my application. I’d love the opportunity to help Juniper bring even more bold, beautiful, and purposeful products into the world.

Warmly,
Estéfany Rocha

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Language

English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Product and Content Designer at CT Brand
January 1, 2018 - February 28, 2025
Conducted market research with high-ticket clients to analyze purchasing behaviors and inform the development of exclusive collections. Analyzed international trends to create personalized shopping experiences aligned with stakeholder expectations. Applied Sprint techniques to ensure efficient, user-centered deliveries. Designed social media content, connecting global trends to the local audience and generating engagement through direct messages, converting at least 40% into purchases. Aligned communication strategies with the sales team to meet the expectations of an exclusive clientele.
Strategic Designer at Kitty in Canada
January 1, 2021 - December 31, 2022
Planned and executed user research through Google Forms, identifying key pain points and expectations to guide the creation of relevant content. Developed a visual identity that conveyed optimism and lightness, fostering an emotional connection with the target audience. Planned strategies to integrate organic partnerships, connecting user needs with promoted services. Organized interactive initiatives, such as live sessions and practical content, to boost engagement and strengthen communication. Contributed to the professionalization of the visual identity and communication strategy, supporting the project’s growth and attracting new partnerships.
Art Director at Mkt Public
January 1, 2015 - March 31, 2020
Developed award-winning campaigns for ophthalmic lenses recognized internationally and replicated by global branches. Created interactive content for Instagram Stories, increasing engagement by 25% and providing valuable insights for the sales team. Produced animations to communicate the company’s environmental goals, reinforcing commitment to sustainability. Rebranded the hotel's image and developed thematic promotional campaigns, modernizing its digital presence and increasing reach.
Service & Experience Designer at Empório da Papinha
December 1, 2012 - December 31, 2014
Conducted in-person qualitative research with mothers in the physical store to gather valuable insights about their needs. This research led to the development of a compact, water-resistant, and easy-to-understand menu ideal for mothers' daily routines. Developed personalized visual materials for social media, along with promotional items that helped engage customers and strengthen brand identity, contributing to building a loyal customer base and creating brand lovers. Managed events and fairs in strategic locations in Rio de Janeiro, resulting in a 35% increase in customer base and strengthening brand recognition. These actions improved brand perception and created opportunities for closer interaction with the audience.
Intern at Polytechnic School (UFRJ)
May 1, 2009 - July 31, 2011
Supported the relationship between the institution and the academic community by developing materials and creating digital portals. Designed the internship selection portal, enabling students to access academic opportunities more efficiently and facilitating their first steps into the workforce. Developed personalized giveaways for incoming engineering students, strengthening their connection with the institution. Produced institutional materials for international visitors, promoting the academic brand and global engagement.
Product and Content Designer at CT Brand
January 1, 2018 - February 28, 2025
Conducted market research with high-ticket clients to analyze purchasing behaviors and inform the development of exclusive collections. Analyzed international trends to create personalized shopping experiences aligned with stakeholder expectations. Applied Sprint techniques to ensure efficient, user-centered deliveries. Designed social media content, connecting global trends to the local audience and generating engagement through direct messages, converting at least 40% into purchases. Aligned communication strategies with the sales team to meet the expectations of an exclusive clientele.
Strategic Designer at Kitty in Canada
January 1, 2021 - December 31, 2022
Planned and executed user research through Google Forms, identifying key pain points and expectations to guide the creation of relevant content. Developed a visual identity that conveyed optimism and lightness, fostering an emotional connection with the target audience. Planned strategies to integrate organic partnerships, connecting user needs with promoted services. Organized interactive initiatives, such as live sessions and practical content, to boost engagement and strengthen communication. Contributed to the professionalization of the visual identity and communication strategy, supporting the project’s growth and attracting new partnerships.
Art Director at Mkt Public
January 1, 2015 - March 31, 2020
Developed award-winning campaigns for ophthalmic lenses that were internationally recognized and replicated by global branches. Created interactive content for Instagram Stories, increasing engagement by 25% and providing valuable insights for the sales team. Produced animations to communicate the company's environmental goals, reinforcing its commitment to sustainability. Rebranded the hotel's image and developed thematic promotional campaigns, modernizing its digital presence and increasing reach.
Service & Experience Designer at Empório da Papinha
December 1, 2012 - December 31, 2014
Conducted in-person qualitative research directly with mothers in the physical store, gathering valuable insights about their needs. Developed a compact, water-resistant, and easy-to-understand menu ideal for mothers' daily routines. Created personalized visual materials for social media and promotional items that engaged customers and strengthened the brand identity, contributing to building a loyal customer base. Managed events and fairs in strategic locations in Rio de Janeiro, resulting in a 35% increase in the customer base and strengthening brand recognition, improving brand perception and close audience interactions.
Intern at Polytechnic School (UFRJ)
May 1, 2009 - July 31, 2011
Supported the relationship between the institution and the academic community by developing materials and creating digital portals. Designed the internship selection portal, enabling students to access academic opportunities more efficiently and facilitating their first steps into the workforce. Developed personalized giveaways for incoming engineering students to strengthen their connection with the institution. Produced institutional materials for international visitors, promoting the academic brand and global engagement.
Product and Content Designer at CT Brand
January 1, 2018 - February 28, 2025
Conducted market research with high-ticket clients to analyze purchasing behaviors and inform the development of exclusive collections. Analyzed international trends to create personalized shopping experiences aligned with stakeholder expectations. Applied Sprint techniques to ensure efficient, user-centered deliveries. Designed social media content, connecting global trends to the local audience and generating engagement through direct messages, converting at least 40% into purchases. Aligned communication strategies with the sales team to meet the expectations of an exclusive clientele.
Strategic Designer at Kitty in Canada
January 1, 2021 - December 31, 2022
Planned and executed user research through Google Forms, identifying key pain points and expectations to guide the creation of relevant content. Developed a visual identity that conveyed optimism and lightness, fostering an emotional connection with the target audience. Planned strategies to integrate organic partnerships, connecting user needs with promoted services. Organized interactive initiatives, such as live sessions and practical content, to boost engagement and strengthen communication. Contributed to the professionalization of the visual identity and communication strategy, supporting the project's growth and attracting new partnerships.
Art Director at Mkt Public
January 1, 2015 - March 31, 2020
Developed award-winning campaigns for ophthalmic lenses, internationally recognized and replicated by global branches. Created interactive content for Instagram Stories, increasing engagement by 25% and providing valuable insights for the sales team. Produced animations to communicate the company’s environmental goals, reinforcing its commitment to sustainability. Rebranded the hotel's image and developed thematic promotional campaigns, modernizing its digital presence and increasing reach.
Service & Experience Designer at Empório da Papinha
December 1, 2012 - December 31, 2014
Conducted in-person qualitative research directly with mothers in the physical store to gather valuable insights about their needs. Developed a compact, water-resistant, and easy-to-understand menu ideal for mothers' daily routines. Created personalized visual materials for social media, along with promotions that engaged customers and strengthened brand identity. Managed events and fairs in strategic locations in Rio de Janeiro, resulting in a 35% increase in customer base and strengthened brand recognition. These actions improved brand perception and created opportunities for closer interactions with the audience.
Intern at Polytechnic School (UFRJ)
May 1, 2009 - July 31, 2011
Supported the relationship between the institution and the academic community by developing materials and creating digital portals. Designed the internship selection portal to enable students to access academic opportunities more efficiently and facilitate their first steps into the workforce. Developed personalized giveaways for incoming engineering students to strengthen their connection with the institution. Produced institutional materials for international visitors, promoting the academic brand and global engagement.

Education

Bachelor's Degree at UFRJ
January 1, 2008 - December 31, 2011
Bachelor's Degree at Universidade Federal do Rio de Janeiro (UFRJ)
January 1, 2007 - December 31, 2011
Bachelor's Degree at UFRJ
January 1, 2007 - December 31, 2011

Qualifications

Figma
January 1, 2025 - December 31, 2025
UX Design
January 1, 2024 - December 31, 2024
Ilustração Digital com Mike Azevedo
January 1, 2016 - December 31, 2016
Figma
January 1, 2025 - December 31, 2025
UX Design
January 1, 2024 - December 31, 2024
Ilustração Digital com Mike Azevedo
January 1, 2016 - December 31, 2016
Figma
January 1, 2025 - December 31, 2025
UX Design
January 1, 2024 - December 31, 2024
Ilustração Digital com Mike Azevedo
January 1, 2016 - December 31, 2016

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Other

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