I’m Olubade Taye Esther, a Social Media Strategist and Growth Marketer passionate about building engaged communities and turning insights into measurable results. I help brands and individuals grow through content marketing, social media strategy, audience research, community management, and lead generation. I combine creativity with data to design campaigns across LinkedIn, Facebook, Instagram, Threads, and TikTok—supported by strong analytics and reporting. I’ve delivered community-based research that led to an ongoing international retainer with a U.S. consulting firm.…

OLUBADE TAYE ESTHER

I’m Olubade Taye Esther, a Social Media Strategist and Growth Marketer passionate about building engaged communities and turning insights into measurable results. I help brands and individuals grow through content marketing, social media strategy, audience research, community management, and lead generation. I combine creativity with data to design campaigns across LinkedIn, Facebook, Instagram, Threads, and TikTok—supported by strong analytics and reporting. I’ve delivered community-based research that led to an ongoing international retainer with a U.S. consulting firm.…

Available to hire

I’m Olubade Taye Esther, a Social Media Strategist and Growth Marketer passionate about building engaged communities and turning insights into measurable results. I help brands and individuals grow through content marketing, social media strategy, audience research, community management, and lead generation.

I combine creativity with data to design campaigns across LinkedIn, Facebook, Instagram, Threads, and TikTok—supported by strong analytics and reporting. I’ve delivered community-based research that led to an ongoing international retainer with a U.S. consulting firm.

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Language

English
Fluent
Yoruba
Fluent
French
Beginner

Work Experience

Community Growth & Market Research Strategist (Freelance) at Vector Advisory (Remote, USA)
June 1, 2026 - Present
Conduct community-based market research across Reddit, Facebook, and niche online communities to identify high-potential lead generation opportunities in New Jersey, Pennsylvania, and Michigan. Evaluate engagement levels, audience fit, moderation policies, and compliance requirements. Produce detailed Community Research Maps and strategic recommendations that inform client outreach and content planning. Support community growth initiatives, and deliver recommendations that contribute to marketing decisions. Successfully delivered an initial project, resulting in an ongoing monthly retainer.
Community Manager at OpalSkin & BeautyCo.
April 1, 2025 - May 1, 2025
Monitored and analyzed audience interactions across social media platforms to enhance engagement and brand visibility. Managed and responded to customer inquiries, messages, and comments promptly, ensuring high levels of customer satisfaction. Built and maintained strong relationships with community members to drive brand loyalty and trust. Ensured consistent brand voice and messaging across all communication channels. Collaborated with internal teams to align community engagement strategies with overall marketing objectives.
Community Manager at Opal Skin & Beauty Co.
April 1, 2025 - May 1, 2025
Monitored audience interactions across social media platforms, responded to messages and comments in a timely and professional manner, and built strong relationships with online community members while maintaining a consistent brand voice across communications.
Social Media Growth Strategist (Freelance)
January 1, 2025 - Present
Develop and execute social media strategies for businesses and personal brands. Create engaging content for LinkedIn, Facebook, Instagram, Threads, and TikTok. Conduct audience and competitor research to guide content and campaign direction. Design branded graphics and marketing assets using Canva. Plan content calendars and monitor campaign performance to continuously improve engagement and growth.
Social Media Manager at BellaVibe Beauty Brand
May 1, 2024 - January 1, 2025
Planned, organized, and scheduled social media content across multiple platforms to ensure consistency and brand alignment. Reviewed and approved all content prior to publication to maintain quality and brand standards. Engaged with customers and followers, responding to inquiries and fostering positive relationships to increase audience retention. Monitored performance and adjusted strategies to improve engagement and reach.
Social Media Manager at Bella Vibe Beauty Brand
May 1, 2024 - May 1, 2025
Organized all social media posts, approved all content to be posted on social media, and engaged with readers and clients online.

Education

Higher national diploma at Federal polytechnic ado ekiti
April 9, 2026 - April 9, 2026
National Diploma (ND) in Art and Design at Federal Polytechnic Ado-Ekiti
January 1, 2020 - January 1, 2023

Qualifications

Computer science
April 9, 2024 - April 9, 2025
Digital Marketing Skills | Digital Marketing Professional Certified
May 1, 2026 - June 22, 2026
Social Media Marketing (Coursera)
January 1, 2026 - July 13, 2026
Facebook Marketing Strategy (Coursera)
January 1, 2026 - July 13, 2026
Content Marketing (Coursera)
January 1, 2026 - July 13, 2026

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Software & Internet, Education
    Community Research & Lead Generation Strategy

    A U.S.-based consulting business seeking to build a compliant, community-driven lead generation system through organic outreach.
    The Challenge
    The client wanted to identify high-quality online communities where their target audience actively participated. The goal was to build a sustainable, trust-based lead generation strategy while complying with strict industry marketing regulations.

    My Role
    As the Community Research & Marketing Strategist, I was responsible for:
    Researching Reddit communities, Facebook groups, and relevant online forums.
    Evaluating each community’s audience fit, activity level, culture, and moderation rules.
    Identifying opportunities and risks for community participation.
    Developing a structured research map with strategic recommendations.
    Recommending compliant engagement approaches aligned with the client’s marketing requirements.
    My Process

    Conducted firsthand research across dozens of online communities.
    Documented community rules, audience demographics, activity levels, and promotional policies.
    Compared audience quality against the client’s ideal customer profile.
    Categorized communities into Priority, Review, and Avoid based on strategic fit.
    Produced actionable recommendations supported by research rather than assumptions.

    Deliverables
    Comprehensive Community Research Map (Excel)
    Strategic Research Report (Word)
    Community prioritization framework
    Participation recommendations
    Risk and compliance assessment
    Results
    Identified high-potential communities for future outreach.
    Helped the client avoid communities with poor audience fit or restrictive moderation.
    Delivered insights that informed the client’s Phase 2 marketing strategy.
    Earned positive client feedback for the quality, honesty, and strategic thinking behind the research.
    Invited to continue the engagement on an ongoing monthly retainer.
    Key Skills Demonstrated

    Community Research
    Market Research
    Audience Research
    Lead Generation Strategy
    Social Media Strategy
    Content Strategy
    Competitive Analysis
    Strategic Thinking
    Marketing Research
    Data Organization
    Client Communication
    Tools Used

    Reddit
    Facebook Groups
    Google Sheets / Microsoft Excel
    Microsoft Word
    UTM Tracking
    Online Research
    Client Outcome

    The client adopted the research as the foundation for the next phase of their community marketing strategy and extended the engagement into an ongoing retainer relationship.