My journey on transitioning from business to creative has not been easy, but my passion for content marketing is growing ever since.
My journey on transitioning from business to creative has not been easy, but my passion for content marketing is growing ever since. I have gained expertise in short video production, content creating, account managing and knowledge on social media marketing ads. I pay attention to detail, have a really good sense of editing, a fast learner and a team player who is always looking for new challenges.
I enjoy working collaboratively or independently and am always eager to take on new challenges in the ever-evolving world of digital marketing and content creation.
I help brands grow on Red Note by creating scroll-stopping, relatable content that builds trust and drives clicks. I start by understanding your brand direction, suggest content ideas, plan a content calendar, then film and edit content that fits the platform’s tone. I make sure key points are covered, and past content I’ve created has helped brands gain higher exposure, more clicks, and stronger engagement with their audience.
editing engaging video base on content style, whether it is fun,clean, fast paced, or aesthetic
Strategically managed daily content across Facebook, Instagram, TikTok, and Xiaohongshu (RED), focusing on travel and food niches. Produced high-performing short-form videos, growing follower count from 10 to over 1,000 in under a week. Created viral content including one video reaching 1M+ organic views. Led end-to-end content creation including ideation, bilingual copywriting (Chinese & English), scripting, editing, and publishing. Delivered high-converting videos across multiple formats.
Provided performance content creation to clients by directing, shooting, and editing over 200 videos for multiple brands on Meta & TikTok. Provided bilingual copywriting and ideation. Successfully generated content that performed better than client's usual ads. Managed over 5 projects from initiation to completion, monitored budgets and timelines, and developed creative strategies and solutions to meet client needs.
Provided application support and consulting services including system design and documentation. Designed and developed marketing forms, reports, and analytics using Crystal Reports. Conducted end-user product training and briefings during project implementation, ensuring smooth adoption of the new system.
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