My journey on transitioning from business to creative has not been easy, but my passion for content marketing is growing ever since. I have gained expertise in short video production, content creating, account managing and knowledge on social media marketing ads. I pay attention to detail, have a really good sense of editing, a fast learner and a team player who is always looking for new challenges. I enjoy working collaboratively or independently and am always eager to take on new challenges in the ever-evolving world of digital marketing and content creation.…

Esther Lee

My journey on transitioning from business to creative has not been easy, but my passion for content marketing is growing ever since. I have gained expertise in short video production, content creating, account managing and knowledge on social media marketing ads. I pay attention to detail, have a really good sense of editing, a fast learner and a team player who is always looking for new challenges. I enjoy working collaboratively or independently and am always eager to take on new challenges in the ever-evolving world of digital marketing and content creation.…

Available to hire

My journey on transitioning from business to creative has not been easy, but my passion for content marketing is growing ever since. I have gained expertise in short video production, content creating, account managing and knowledge on social media marketing ads. I pay attention to detail, have a really good sense of editing, a fast learner and a team player who is always looking for new challenges.

I enjoy working collaboratively or independently and am always eager to take on new challenges in the ever-evolving world of digital marketing and content creation.

See more

Language

Chinese
Fluent
English
Advanced
Malay
Intermediate

Work Experience

Social Media Manager at The Wandering Lens Pte Ltd
August 31, 2024 - July 31, 2025
Strategically managed daily content across Facebook, Instagram, TikTok, and Xiaohongshu (RED), focusing on travel and food niches. Produced high-performing short-form videos, growing follower count from 10 to over 1,000 in under a week. Created viral content including one video reaching 1M+ organic views. Led end-to-end content creation including ideation, bilingual copywriting (Chinese & English), scripting, editing, and publishing. Delivered high-converting videos across multiple formats.
Performance Content Creator at Cloude Integrated Sdn Bhd
June 30, 2023 - July 31, 2025
Provided performance content creation to clients by directing, shooting, and editing over 200 videos for multiple brands on Meta & TikTok. Provided bilingual copywriting and ideation. Successfully generated content that performed better than client's usual ads. Managed over 5 projects from initiation to completion, monitored budgets and timelines, and developed creative strategies and solutions to meet client needs.
Application Consultant at SMBS Technology Sdn Bh
July 31, 2022 - July 31, 2025
Provided application support and consulting services including system design and documentation. Designed and developed marketing forms, reports, and analytics using Crystal Reports. Conducted end-user product training and briefings during project implementation, ensuring smooth adoption of the new system.
Campaign Specialist (Contract) at Pop Culture Media Sdn Bhd
September 30, 2021 - July 31, 2025
Handled L’Oreal brand-related campaigns including executing and operating multiple campaigns with influencers on social media platforms. Performed reporting and analysis on campaign performance using in-house data tools. Assisted in curating campaign posting guidelines for influencers.
Functional Solution Consultant at Crayonte Sdn Bhd
June 30, 2021 - July 31, 2025
Served as key consultant for ERP LN Implementation for a major pewter manufacturer and retailer, supporting requirements gathering, solution design, user training, testing, data migration, and documentation. Assisted in ERP upgrade projects and data migration processes.
Part time Logistics Assistance at Seacom Sdn Bhd
April 30, 2015 - July 31, 2025
Assisted seniors with daily logistics arrangements, procurement documentation, supplier negotiations, and scheduling technicians for vessel maintenance.

Education

Bachelor of Business (Honours) at Tunku Abdul Rahman University College
May 1, 2017 - May 31, 2019
Diploma at Tunku Abdul Rahman University College
May 1, 2015 - May 31, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Transportation & Logistics, Professional Services
    paper Red Note (XHS) Content Creator

    I help brands grow on Red Note by creating scroll-stopping, relatable content that builds trust and drives clicks. I start by understanding your brand direction, suggest content ideas, plan a content calendar, then film and edit content that fits the platform’s tone. I make sure key points are covered, and past content I’ve created has helped brands gain higher exposure, more clicks, and stronger engagement with their audience.

    https://www.twine.net/signin