Lead Content Editor at Resonetrics, LLC / ToastedSnow

Resonetrics is an internet marketing firm that provides creative digital marketing expertise and innovative strategies for upscale healthcare providers. - Applied expert-level proficiency in Drupal, building and optimizing pages. - Led and mentored a team of content creators, resulting in a 30% increase in content output and quality. - Streamlined collaboration with key vendors, reducing content integration time by 40% and improving overall project efficiency. Improved team productivity by 35% and reduced revision cycles by 50%.

Web & SEO Marketing / Tech Writer at Griffinwink Advertising - New Mexico

GriffinWink is a full-service agency offering traditional and digital media strategies to help businesses grow. Industries Covered: Agricultural, Artificial Turf/Landscaping, Automotive, Construction, Economic Development, Fashion, Finance, Food/Restaurant/Catering, Government, Health/Dental/Medical, HVAC/Plumbing, Interior Design, Law/Legal, Oil & Gas, Substance Abuse/Recovery, Real Estate/Housing, Roofing, Senior Living, Telecommunications, etc. Implemented data-driven decision-making processes by leveraging analytics tools to measure campaign effectiveness and optimize ROI. Created thought leadership content that positioned the company as an industry expert Led a team of four marketing professionals in executing successful redesign and marketing campaigns across multiple channels. Developed and implemented comprehensive marketing strategies to drive brand awareness, increase customer acquisition, and maximize revenue growth. Performed regular website audits to identify areas for improvement in site structure, URL hierarchy, internal linking, and user experience via WordPress, Drupal, Octane, Shopify, Squarespace, Magento, etc.