Esther Lombardi

ProAvailable to hire

I am a dynamic and results-driven marketing professional with more than 15 years of experience in writing and editing. My passion for crafting compelling content drives engagement and enhances brand visibility.

About

I am a dynamic and results-driven marketing professional with more than 15 years of experience in writing and editing. My passion for crafting compelling content drives engagement and enhances brand visibility. I thrive on developing strategies that connect audiences and foster brand loyalty.

  • 5 years' experience
  • Joined December 2022

Industry experience

  • Computers & Electronics
  • Education
  • Financial Services
  • Healthcare
  • Government
  • Media & Entertainment
  • Non-Profit Organization
  • Software & Internet
  • Professional Services
  • Telecommunications
  • Energy & Utilities
  • Consumer Goods
  • Retail
  • Travel & Hospitality
  • Other

Work experience

Lead Content Editor · Resonetrics, LLC / ToastedSnowNov 2023 – Present · 3 yrs 1 mo

Resonetrics is an internet marketing firm that provides creative digital marketing expertise and innovative strategies for upscale healthcare providers. - Applied expert-level proficiency in Drupal, building and optimizing pages. - Led and mentored a team of content creators, resulting in a 30% increase in content output and quality. - Streamlined collaboration with key vendors, reducing content integration time by 40% and improving overall project efficiency. Improved team productivity by 35% and reduced revision cycles by 50%.

Web & SEO Marketing / Tech Writer · Griffinwink Advertising - New MexicoFeb 2022 – Dec 2023 · 1 yr 11 mos

GriffinWink is a full-service agency offering traditional and digital media strategies to help businesses grow. Industries Covered: Agricultural, Artificial Turf/Landscaping, Automotive, Construction, Economic Development, Fashion, Finance, Food/Restaurant/Catering, Government, Health/Dental/Medical, HVAC/Plumbing, Interior Design, Law/Legal, Oil & Gas, Substance Abuse/Recovery, Real Estate/Housing, Roofing, Senior Living, Telecommunications, etc. Implemented data-driven decision-making processes by leveraging analytics tools to measure campaign effectiveness and optimize ROI. Created thought leadership content that positioned the company as an industry expert Led a team of four marketing professionals in executing successful redesign and marketing campaigns across multiple channels. Developed and implemented comprehensive marketing strategies to drive brand awareness, increase customer acquisition, and maximize revenue growth. Performed regular website audits to identify areas for improvement in site structure, URL hierarchy, internal linking, and user experience via WordPress, Drupal, Octane, Shopify, Squarespace, Magento, etc.

Contributing Writer / WordPress Specialist · Full on MonetFeb 2021 – Mar 2022 · 1 yr 2 mos

Full-on Monet is a digital lifestyle publication covering fashion, beauty, home, and more! It's your one-stop shop for all things relevant to women today. Industries Covered: Arts/Entertainment, Celebrities, Gifts, Home Furnishings/Interior Design, Parenting, and Women's Health. Researched and developed engaging topics to meet the client's specific needs and target audience. Implemented SEO strategies such as keyword optimization and meta tags to improve search engine rankings for the client's WordPress website. Conducted thorough research on assigned topics to ensure the accuracy and credibility of information presented in the content. Adhered to strict deadlines and consistently delivered projects on time or ahead of schedule. Produced high-quality content, including blog posts and articles.

Education

Bachelors of Arts, English · California State University, Sacramento1994
Masters of Arts, English & Journalism · California State University, Sacramento1996 – 1998

Hire Esther Lombardi today

Post a job and invite Esther, or contact them directly. No hidden commission.

Post a job