I am a dynamic and results-driven marketing professional with more than 15 years of experience in writing and editing. My passion for crafting compelling content drives engagement and enhances brand visibility. I thrive on developing strategies that connect audiences and foster brand loyalty.

Esther Lombardi

PRO

I am a dynamic and results-driven marketing professional with more than 15 years of experience in writing and editing. My passion for crafting compelling content drives engagement and enhances brand visibility. I thrive on developing strategies that connect audiences and foster brand loyalty.

Available to hire

I am a dynamic and results-driven marketing professional with more than 15 years of experience in writing and editing. My passion for crafting compelling content drives engagement and enhances brand visibility. I thrive on developing strategies that connect audiences and foster brand loyalty.

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Language

English
Fluent

Work Experience

Lead Content Editor at Resonetrics, LLC / ToastedSnow
November 29, 2023 - Present
Resonetrics is an internet marketing firm that provides creative digital marketing expertise and innovative strategies for upscale healthcare providers. - Applied expert-level proficiency in Drupal, building and optimizing pages. - Led and mentored a team of content creators, resulting in a 30% increase in content output and quality. - Streamlined collaboration with key vendors, reducing content integration time by 40% and improving overall project efficiency. Improved team productivity by 35% and reduced revision cycles by 50%.
Web & SEO Marketing / Tech Writer at Griffinwink Advertising - New Mexico
February 28, 2022 - December 28, 2023
GriffinWink is a full-service agency offering traditional and digital media strategies to help businesses grow. Industries Covered: Agricultural, Artificial Turf/Landscaping, Automotive, Construction, Economic Development, Fashion, Finance, Food/Restaurant/Catering, Government, Health/Dental/Medical, HVAC/Plumbing, Interior Design, Law/Legal, Oil & Gas, Substance Abuse/Recovery, Real Estate/Housing, Roofing, Senior Living, Telecommunications, etc. Implemented data-driven decision-making processes by leveraging analytics tools to measure campaign effectiveness and optimize ROI. Created thought leadership content that positioned the company as an industry expert Led a team of four marketing professionals in executing successful redesign and marketing campaigns across multiple channels. Developed and implemented comprehensive marketing strategies to drive brand awareness, increase customer acquisition, and maximize revenue growth. Performed regular website audits to identify areas for improvement in site structure, URL hierarchy, internal linking, and user experience via WordPress, Drupal, Octane, Shopify, Squarespace, Magento, etc.
Contributing Writer / WordPress Specialist at Full on Monet
February 26, 2021 - March 28, 2022
Full-on Monet is a digital lifestyle publication covering fashion, beauty, home, and more! It's your one-stop shop for all things relevant to women today. Industries Covered: Arts/Entertainment, Celebrities, Gifts, Home Furnishings/Interior Design, Parenting, and Women's Health. Researched and developed engaging topics to meet the client's specific needs and target audience. Implemented SEO strategies such as keyword optimization and meta tags to improve search engine rankings for the client's WordPress website. Conducted thorough research on assigned topics to ensure the accuracy and credibility of information presented in the content. Adhered to strict deadlines and consistently delivered projects on time or ahead of schedule. Produced high-quality content, including blog posts and articles.

Education

Bachelors of Arts, English at California State University, Sacramento
August 5, 1994 - June 3, 1994
Masters of Arts, English & Journalism at California State University, Sacramento
August 5, 1996 - June 5, 1998

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Education, Financial Services, Healthcare, Government, Media & Entertainment, Non-Profit Organization, Software & Internet, Professional Services, Telecommunications, Energy & Utilities, Consumer Goods, Retail, Travel & Hospitality, Other