I’m Esther Adewumi, a social media manager and social media marketer helping brands grow through content, strategy, and consistent visibility. I focus on social media planning, audience engagement, and both paid and organic growth across platforms like Instagram, Facebook, TikTok, LinkedIn, and more so your message stays clear, your community stays active, and your results keep improving. I’ve worked on everything from profile optimization and engaging content creation to hashtag/trend research, scheduling, and performance reporting. I enjoy turning follower attention into real trust and conversions by using human-first community building, analytics-driven optimization, and campaigns designed to resonate with the right audience whether you need full social media management or targeted ad campaign support.

Esther Adewumi

I’m Esther Adewumi, a social media manager and social media marketer helping brands grow through content, strategy, and consistent visibility. I focus on social media planning, audience engagement, and both paid and organic growth across platforms like Instagram, Facebook, TikTok, LinkedIn, and more so your message stays clear, your community stays active, and your results keep improving. I’ve worked on everything from profile optimization and engaging content creation to hashtag/trend research, scheduling, and performance reporting. I enjoy turning follower attention into real trust and conversions by using human-first community building, analytics-driven optimization, and campaigns designed to resonate with the right audience whether you need full social media management or targeted ad campaign support.

Available to hire

I’m Esther Adewumi, a social media manager and social media marketer helping brands grow through content, strategy, and consistent visibility. I focus on social media planning, audience engagement, and both paid and organic growth across platforms like Instagram, Facebook, TikTok, LinkedIn, and more so your message stays clear, your community stays active, and your results keep improving.

I’ve worked on everything from profile optimization and engaging content creation to hashtag/trend research, scheduling, and performance reporting. I enjoy turning follower attention into real trust and conversions by using human-first community building, analytics-driven optimization, and campaigns designed to resonate with the right audience whether you need full social media management or targeted ad campaign support.

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Language

English
Fluent
Yoruba
Fluent
Spanish; Castilian
Beginner
French
Beginner
German
Beginner
Norwegian
Beginner

Work Experience

Community Manager at Edugrow
January 1, 2026 - January 31, 2026
Built and managed multi-platform communities (including Instagram, LinkedIn, and Reddit/Discord-style groups) for students, job seekers, and career switchers. Led human-first engagement by designing engagement frameworks to increase comments, saves, and DMs while reducing churn; moderated discussions as the brand voice and supported trust-building toward conversions. Collaborated with marketing and product teams using community insights to improve messaging and positioning, launched community-led campaigns, and used onboarding/analytics to optimize activation and long-term engagement.
Social Media Marketing Manager at Alaskabackcountryaccess (Upwork)
February 1, 2025 - June 30, 2025
Delivered social media management and marketing tasks for clients on Upwork, supporting content creation, community engagement, and growth activities tailored to client goals.
Social Media Marketing Specialist at Contra Social Media
September 1, 2024 - Present
Provided social media marketing support with a focus on growing Instagram presence through content planning, engagement, and performance optimization for improved visibility.
Social Media Marketing Specialist at CBD Pet Services
July 1, 2024 - September 30, 2024
Created engaging content for a CBD pet services audience and supported growth of the brand’s social media presence through social media marketing activities.
Social Media Marketing Manager at Pinterest
September 1, 2023 - July 31, 2024
Managed Pinterest social media marketing, supporting content strategy and brand visibility through platform-appropriate creative and scheduling.
Social Media Marketing Manager at Social Media Marketing (Upwork)
November 1, 2022 - February 28, 2025
Provided LinkedIn, Facebook/Meta, and social media marketing services across client engagements, focusing on content strategy, audience engagement, and growth-oriented execution.
Social Media Marketing Manager at LinkedIn / Meta work (role history as listed)
July 1, 2021 - October 31, 2024
Supported social media marketing for LinkedIn, focusing on content creation and marketing activities that improve brand presence and audience interaction.
Social Media Manager at Independent / Client work (via recruiter)
January 1, 2021 - Present
Managed and grew Instagram pages by improving profile optimization (bios, images, highlights), creating high-quality content and engaging captions, researching hashtags, actively engaging with audiences, and scheduling posts for consistency using Meta Business Suite and related tools. Tracked analytics and reported insights, optimizing content to increase reach, engagement, and follower growth.
Social Media Marketing Manager at Meta (role history as listed)
April 1, 2020 - October 31, 2024
Worked on Facebook/Meta social media marketing, creating and managing content, engaging audiences, and using scheduling and analytics to guide improvements in performance.

Education

Bachelor's degree, International Marketing at Adekunle Ajasin University
June 1, 2022 - October 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Retail, Professional Services, Other