I’m Esther Adewumi, a social media manager and social media marketer helping brands grow through content, strategy, and consistent visibility.

About

I’m Esther Adewumi, a social media manager and social media marketer helping brands grow through content, strategy, and consistent visibility. I focus on social media planning, audience engagement, and both paid and organic growth across platforms like Instagram, Facebook, TikTok, LinkedIn, and more so your message stays clear, your community stays active, and your results keep improving.

I’ve worked on everything from profile optimization and engaging content creation to hashtag/trend research, scheduling, and performance reporting. I enjoy turning follower attention into real trust and conversions by using human-first community building, analytics-driven optimization, and campaigns designed to resonate with the right audience whether you need full social media management or targeted ad campaign support.

  • 6 years' experience
  • Joined September 2026

Languages

  • EnglishFluent
  • YorubaFluent
  • Spanish; CastilianBeginner
  • FrenchBeginner
  • GermanBeginner
  • NorwegianBeginner

Industry experience

  • Media & Entertainment
  • Education
  • Retail
  • Professional Services
  • Other

Work experience· 9 roles

Community Manager · EdugrowJan 2026 – Jan 2026 · 1 mo

Built and managed multi-platform communities (including Instagram, LinkedIn, and Reddit/Discord-style groups) for students, job seekers, and career switchers. Led human-first engagement by designing engagement frameworks to increase comments, saves, and DMs while reducing churn; moderated discussions as the brand voice and supported trust-building toward conversions. Collaborated with marketing and product teams using community insights to improve messaging and positioning, launched community-led campaigns, and used onboarding/analytics to optimize activation and long-term engagement.

Social Media Marketing Manager · Alaskabackcountryaccess (Upwork)Feb 2025 – Jun 2025 · 5 mos

Delivered social media management and marketing tasks for clients on Upwork, supporting content creation, community engagement, and growth activities tailored to client goals.

Social Media Marketing Specialist · Contra Social MediaSep 2024 – Present · 2 yrs 3 mos

Provided social media marketing support with a focus on growing Instagram presence through content planning, engagement, and performance optimization for improved visibility.

Social Media Marketing Specialist · CBD Pet ServicesJul 2024 – Sep 2024 · 3 mos
Social Media Marketing Manager · PinterestSep 2023 – Jul 2024 · 11 mos
Social Media Marketing Manager · Social Media Marketing (Upwork)Nov 2022 – Feb 2025 · 2 yrs 4 mos
Social Media Marketing Manager · LinkedIn / Meta work (role history as listed)Jul 2021 – Oct 2024 · 3 yrs 4 mos
Social Media Manager · Independent / Client work (via recruiter)Jan 2021 – Present · 5 yrs 11 mos

Education

Bachelor's degree, International Marketing · Adekunle Ajasin University2022 – 2026

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